Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Which hreflang tag to use for .eu domain
-
Hi there,
We're trying to solve a problem with one of our domains, we have a .eu CCTLD and we're trying to implement hreflang tags.
On our US and UK sites, we use "en-us" and "en-gb", but it's not clear how to approach this european problem, as there is not a "en-eu" tag.
The site is in English, but serves several European countries speaking different languages.
What's the best hreflang code to use in this situation?
Any help much appreciated,
Thanks!
-
Open your Analytics.
Open Audience > Demographics > Language
Do you have any worthwhile languages to target after US and UK? maybe a generic EN, maybe FR or de-de, possibly ES?
If you want to use a hreflang on .eu, I would suggest the generic EN. That's what Google suggests here, as well:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2620865
-
From my understanding when using hreflang to denote English speakers in the entirety of the European Union you wouldn't need a regional tag on there.
I.E. if you targeting English speakers in Canada it would be "en-ca" whereas targeting English speakers in the UK would be "en-gb". But when targeting English speakers in all 27 (?) EU nations at once then you would just use "en".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO Question: Using hreflang tags across two different TLDs.
Hi! My UK based company just recently made the decision to let the US market operate their ecommerce business independently. Initially, both markets were operating off the same domain using sub-directories (i.e: www.brandname.com/en-us/ , www.brandname.com/en-gb/ ) Now that the US team have broken away from the domain - they are now using www.brandnameUSA.com while the UK continues to use www.brandname.com/en-gb/. The content is similar across both domains - however, the new US website has been able to consolidate several product variations onto single product pages where the UK website is using individual product pages for each variation. We have placed a geo-filter on the main domain which is 301 redirecting North American traffic looking for www.brandname.com to www.brandnameUSA.com However, since the domain change has taken place, product pages from the original domain are now indexing alongside the new US websites product pages in US search results. The UK website wants to be the default destination for all international traffic. My question is - how do we correctly setup hrlang tags across two separate TLDs and how do we handle a situation where multiple product pages on the "default" domain have been consolidated into one product page on the new USA domain? This is how we are currently handling it: "en-us" href="https://www.BRANDNAMEUSA.com/All-Variations" /> href="https://www.BRANDNAMEUSA.com/All-Variations" />
International SEO | | alexcbrands0 -
Hreflang for bilingual website in the same region/location
Hi everyone, got a quick question concerning the hreflang tag. I have a website with 2 different language versions targeting to the same region(Reason: The area is bilingual however not everyone speaks the other language fluently) Question:
International SEO | | ennovators
Can I use hreflang in that case like: Many thanks in advance0 -
Where is it appropriate to use a .eu domain?
My client, a UK company, has a .eu domain and want to rank primarily in the UK but also worldwide, is a .eu domain appropriate?
International SEO | | peeveezee0 -
Working with country specific domain names vs. staying with .com
I've recently inherited a client that has a country specific domain for Canada (.ca) but there is also a US branch for the company at the .com address. They have a direct competitor that operates also in the U.S. and Canada that has decided to operate entirely under the .com address and re-direct all .ca traffic to their .com address. When I compare the link analysis data for both the .ca, .com, and competitors site, I'm finding there is a huge difference between the .ca site and the competitors site, but not a huge difference between the .com site and the competitors site. For example, the domain authorities are as follows: myclient.ca (Canadian branch) - 22 myclient.com (US branch) - 46 competitor.com - 53 When I do a brand search for my client in Canada, the Canadian branch website shows up first, but the American one is second. At this point, would it be better for my client to consolidate the two branches into the .com address and focus on increasing external followed links to the .com website? Or, is there merit in continuing to create a separate inbound link strategy for the .ca site? Thanks.
International SEO | | modernmusings0 -
Multiple hreflang tags
I'm trying to advise on the multi country seo for a site in terms of markup. We've already decided on using sub folders rather than separate sites or subdomains due to an established link profile and good rankings in all countries. The question is in relation to the homepage. Obviously this is the page most likely to rank well in any country (the site is a .com). But can multiple hreflang tags be put on the page to say that the page targets many countries? Or would leaving the hreflang tag off allow it to just rank for all countries? Also do Yahoo and Bing follow hreflang tags? I can't find any info on this anywhere! Thanks very much in advance for any help!
International SEO | | Bdig0 -
Does the location of my Domain Registrar affect SEO?
Does the location of my Domain Registrar affect SEO? For example, if my hosting company is in the U.S., but the domain registrar is overseas. Also, is it better to have both services be met by one company?
International SEO | | greenfoxone0 -
Is it a bad idea to use characters with accents or graves within URLs?
Is there an issue using within the URL for a page words with accents or graves, for example including "Estándares"? Thanks Stuart
International SEO | | mcvicar0