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  4. Which hreflang tag to use for .eu domain

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Which hreflang tag to use for .eu domain

International SEO
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  • dennis.globalsign
    dennis.globalsign Subscriber last edited by Feb 6, 2013, 6:59 PM

    Hi there,

    We're trying to solve a problem with one of our domains, we have a .eu CCTLD and we're trying to implement hreflang tags.

    On our US and UK sites, we use "en-us" and "en-gb", but it's not clear how to approach this european problem, as there is not a "en-eu" tag.

    The site is in English, but serves several European countries speaking different languages.

    What's the best hreflang code to use in this situation?

    Any help much appreciated,

    Thanks!

    1 Reply Last reply Reply Quote 0
    • MattAntonino
      MattAntonino last edited by Feb 6, 2013, 11:52 PM Feb 6, 2013, 11:52 PM

      Open your Analytics.

      Open Audience > Demographics > Language

      Do you have any worthwhile languages to target after US and UK?  maybe a generic EN, maybe FR or de-de, possibly ES?

      If you want to use a hreflang on .eu, I would suggest the generic EN.  That's what Google suggests here, as well:

      http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2620865

      1 Reply Last reply Reply Quote 1
      • MikeRoberts
        MikeRoberts last edited by Feb 6, 2013, 7:44 PM Feb 6, 2013, 7:44 PM

        From my understanding when using hreflang to denote English speakers in the entirety of the European Union you wouldn't need a regional tag on there.

        I.E. if you targeting English speakers in Canada it would be "en-ca" whereas targeting English speakers in the UK would be "en-gb". But when targeting English speakers in all 27 (?) EU nations at once then you would just use "en".

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