Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
International Seo - Canada
-
Our organization is currently only operating in the USA but will soon be entering the Canadian market.
We did a lot of research and decided that for our needs it would be best to use a subfolder for Canada.
Initially we will be targeting the english speaking community but eventually we will want to expand to the french speaking Canadians as well.
The question is - is there a preferred version in setting up the subfolders:
www.website.org/ca/ -- default will be english
www.website.org/ca/fr/ - french
www.website.org/en-ca/ - english
www.website.org/fr-ca/ - french
www.website.org/ca/en/ -english
www.website.org/ca/fr/ - french
Thanks
-
Hi there!
Ideally if you're going to be targeting another country the best way to go is with a ccTLD, in this case, .ca. In case you're not able then you can go with a directory and at some point switch to the ccTLD (when you're ready) with a migration, when it makes sense for your business.
You can take a look at the different criteria you can take into consideration in this post I wrote some weeks ago, where I also gave my recommendations from a web structure perspective when you target many countries with different languages for each with a generic domain. In this case it would be the following one to maintain a consistency from a country/language perspective and keep the URL structure as simple as possible for a user and crawling perspective:
USA: yourbrand.com
Canada in English: yourbrand.com/en-ca/
Canada in French: yourbrand.com/fr-ca/
In the post I mention you will find also some examples with this different structures and other best practices to follow.
Good luck with the site
Aleyda
-
Thanks Tammy for your response! We do plan on adding the hreflang tag to the different versions.
That being said - I've seen many seos advise to use set up # 2
but I’ve seen many brands do it differently
for example:
apple does it like # 1
ikea like # 3
so I wasn't sure whether there is any real difference.
Regarding tld .ca -- we do own it and plan to redirect it to our subfolder. At the moment we prefer to use that route so we don't split up our link juice among two different sites. Evnetually we can always separate them if we feel it will be better for use
-
Number one, if you also tie in the language tag within the head code. It would also, be preferential if you make sure your content is unique to each sub directory page ( even if the content is similar it should be 100% unique from the main domain and within the anchor text links coming to the /ca/ version.
Interestingly, if you obtain incoming links from .ca domains, to the /ca/ sub directory it will increase the relevance of the intent of Canada traffic.
Why would you not attempt to obtain the tld from .ca? Instead of sub-directories? Each is fine, but when you have a tld with a country specific extension, it increases your indexation rate within the Canada specific directories, citations as well as attracting incoming links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does changing sitemaps affect SEO
Hi all, I have a question regarding changing the size of my sitemaps. Currently I generate sitemaps in batches of 50k. A situation has come up where I need to change that size to 15k in order to be crawled by one of our licensed services. I haven't been able to find any documentation on whether or not changing the size of my sitemaps(but not the pages included in them) will affect my rankings negatively or my SEO efforts in general. If anyone has any insights or has experienced this with their site please let me know!
Technical SEO | | Jason-Reid0 -
Do long UTM codes hurt SEO?
Since most UTM codes/URLs are longer than 70ish characters, is this hurting my SEO? If it is, how can I solve the problem while still using a UTM code? Thanks!
Technical SEO | | Cassie_Ransom0 -
Static Links in Sidebar Hurting SEO?
Our website currently has a sidebar/widget area that appears on almost all pages throughout of entire site (350 page domain). In that sidebar, we have some static links and some non-static links. Right now there are: 6 Related Post Links - Non-Static
Technical SEO | | DemiGR
1 - Call To Action - Static to a landing page
10 Calculators - Static - These calculators I think are very useful to our users (financial website). So in total 17 total sidebar links, 11 static links, and 6 which change based on the content of the page. Do you think these static links from an SEO perspective can be hurting us? Is there some sort of best practice for sidebar links in regards to quantity as well as static vs non-static? Thanks!0 -
JavaScript page loader - SEO impact
Hello all,
Technical SEO | | Lvet
I am working on a site that has a bizarre page load system. All pages get loaded trough the same Javascript snippet, for example: Changing the values in the form changes the page that is loaded. The most incredible thing is that, against my expectations, pages do get indexed by Google.
My question is: "Does loading pages dynamically using JavaScript affect the overall SEO performance?" Why are pages getting indexed? Thank you for shedding light on this.
Cheers
Luca0 -
Should we remove category paths for better SEO?
We're looking to build some serious content and capitalise on long-tail keyword traffic for our sub-category pages, example for targeted keyword "designer dining tables". Example of current link: www.website.com/designer-furniture/designer-dining-tables.html Would removing the category paths help? Example result - www.website.com/designer-dining-tables More user friendly URLs and better for SEO would you suggest? The only problem is, if we removed the paths would this have a hit on our traffic? Any advice would be much appreciated. We are using Magento platform.
Technical SEO | | Jseddon920 -
How do you build your pre-sales seo audit
Hello Moz community, I'd like to know if you build "pre-sales seo audit" when selling your services to a prospect. I think the main idea of a pre-sales audit is to show your prospect that you understand his industry (trends & competition) understand the opportunities know the roadblocks on his website If so, i'd be interested in discussing the information you put into your pre-sales audit and how you organise it. If you know ressources i should read as regards to mini seo audit / pre-sales seo audit just paste the link 🙂 Thanks for your answers
Technical SEO | | Sindicic_Alexis0 -
Do rss feeds help seo?
If we put relevant RSS feeds on a site, will it help the SEO value? Years ago, I shied away from RSS feeds because they slowed the site down and I didn't like relying on them. However, the past couple years, the Internet has become better, especially in Alaska.
Technical SEO | | manintights280 -
How to SEO a Website Built off Godaddy?
I have a client whose website is built off Godaddy services. I know Godaddy is not the right choice for building a website, but what's done is done. The client has already bought the Godaddy services and there's no way I can tell him to go rebuild his website before we could optimize it for SEO. I'm already facing a lot of challenges while optimizing on-page elements. When I wanted to verify the ownership for Google Analytics and Webmaster Tool via his Godaddy account. the process failed many times. it looks like Godaddy is using some kind of caching not allowing us to modify the codes. For example, I'd applied the site verification codes for Webmasters Tool 48 hours ago, and the metatag for google site verification is not yet updated in the frontend. It's quite frustrating. What would you suggest?
Technical SEO | | suskanchan1