Best Way Optimize SEO for a Multi-service Company Serving Puget Sound, WA.
-
We offer several services (carpet cleaning, tile cleaning, fire & water restoration and rug cleaning and repair) in about a 50 mile geographic area (Puget Sound, WA.)
We have optimized our main site, set up 4 microsites to support our main services and are now running 4 Adwords campaigns.
We believe we are on the right track, but would like to hear from others who have multiple products/services to sell primarily in about 10 major city areas. What has worked for you?
Thanks.
-
I wondered the same thing and probably could have emphasized the landing pages better.
-
Thanks for your reply.
The microsites are intended accentuate the 4 top selling services we offer. Of course these services are listed and marketed on the main site.
The microsites each have a different domain name, with the name closely associated with the service being offered.
The adwords campaigns are running off the main site, again each focused on these four main service areas. We have, however set up separate landing pages for each campaign, one of which uses the same domain name as the main site, but a .net extension vs. .com.
As you see, we have a well intentioned hodge podge going on here. Your expertise is appreciated.
-
"We have optimized our main site, set up 4 microsites to support our main services and are now running 4 Adwords campaigns."
careful with the microsites, what was the purpose for microsites, your target is very niche because of the geo, so one site could achieve desired rankings. Google finds out you have 5 sites for the same business you could have an issue. Are the adwords campaigns running on the main domain or different campaign for each microsite?
-
Hi Todd,
Since we've got a brick n mortar store we're big on winning local first and competing nationally second. In general, here's what works for us in local (no particular order):
1. One website.
2. Name, address and phone number in the footer.
3. Local directory submissions.
4. Always use city and state in page title (and additionally sometimes in meta description and category/product page content).
5. Beefed up content on landing pages for the very competitive local categories and products.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Managing negative keywords when multi ad groups trigger for same keyword
Hi Mozzers, I have a lot of ad groups - hundreds! Without negative keywords, multiple ad groups in my campaign could trigger for the same keyword. For example, a search for crm software could trigger the following ad groups: Ad group 1 (the ad group I want to trigger) - CRM Software
Paid Search Marketing | | Zoope
Ad group 2 - Best CRM Software
Ad group 3 - CRM Software Solutions
Ad group 4 - CRM Software for Small Business
etc. So I handle this situation by negative keyword matching the words 'CRM Software' in ad groups 2, 3 and 4. However, this is a very manual and laborious activity when I have 900+ keywords in my campaign, with 150+ ad groups. Does anybody know of any tools that might automate this process, or any techniques for making the process easier and more accurate? Thanks!0 -
How would changing every title tag on your site at once affect SEO?
We are moving our website to a new CMS, and working with a vendor who would like to change the title tags from the current format to a breadcrumb structure. Our fear is that this may negatively impact the current optimization efforts in place. Our current title tags are a mixed bag of good, bad and neutral, but some have been optimized for best practices. Does anyone have any insight on the effect we would see if everything were changed at once, or any suggestions on how we could test this before we launch the "new" site? Thanks!
Paid Search Marketing | | cparedes1 -
What is the SEO value of Thomasnet
Ok, the company I work for has had a paid listing on Thomasnet.com. This was started long before I took over the marketing. We get no real value from Thomasnet, just a lot of solicitation for unrelated things. And my company has been paying $15,000 a year for this listing. Thomasnet is a huge waste of money and I want to cancel it. The problem is that I do not have a good understanding of the link value from Thomasnet. They have a high domain authority and we have a good number of links from them because we pay for the listing. If we stop paying, those links go away and I am afraid it will hurt us in our rankings. Any insights? Thanks!
Paid Search Marketing | | dloeschen0 -
Will a javascript rewrite of city names on a home page from PPC traffic affect SEO negatively?
We have a client that was originally based out of Orlando and the entire website is SEO'ed for Orlando. In the long term we will start SEO'ing for Tampa. But In the short term, we want to drive traffic from Tampa to the website but we want that traffic to know the business specializes in Tampa service (he has local teams there). We are already using a ?_vsrefdom=changemynumber to change the phone number dynamically to a tampa area code for tracking purposes. We want to dynamically change all iterations of 'Orlando' with 'Tampa' using the same javascript. Does this cause any SEO problems or trip any alarms with Google?
Paid Search Marketing | | Highforge0 -
Will PPC elsewhere on my domain help my organic SEO?
I have an e-commerce site with a small product line which an on-going organic SEO campaign. As a side project, I'm planning on doing some PPC testing with a highly converting product squeeze page, which I'll run Google ads to gain traffic. (this is PPC only and for this page I am not concerned with organic SEO traffic - although of course the page itself will be fully optimized). I am wondering whether to run this squeeze page on a sub-domain or sub-directory of the existing site, OR to host it on a completely fresh domain? I would like to know if as side-effect my existing Website benefit 'organically' from some of the PPC traffic, helping with it's domain authority, etc.,? or could this possibly do any harm? p.s. Bear in mind this is not going to be a page visible on the on the main site itself, it's a separate entity for PPC. Would be great to have some expert Moz eyes on this and opinions. Thanks!
Paid Search Marketing | | GregDixson0 -
Right keywords for Design/Development Company.
Hello There. I was doing research on getting keywords that are likely to generate leads and later to customers for a new website design and website development company in India. The search volume for india wasnt pleasing for me i couldnt find the keywords that felt they would be a great choice for the client. Additionally when i tried to target the location specific keywords like website design company in ahmedabad - It felt more like people are searching for job and stuff through google instead of hiring them. So i need a little help here guys. What do you think is a great keyword strategy for a new starter company which has target audience in 100 radius of their location and provides these services. website design/development iphone/ipad application development android application development
Paid Search Marketing | | hardik_hrc0 -
Does anyone do SEO for a % of sales?
I am the CEO of a small company ( 33 employees in Jacksonville, FL ) We have a family of websites that sell office products - we are the manufacture we have a staff of 3 in the website dept - but with 10 active sites its alot of work. We are launching a new site this week and need to do some SEO for the site .. Since this new site has no sales - i want to see if there is someone that will work based on a % of sales - say 10% of sales for 18 months - Here are my thoughts : Option A: - go out and get a "package" for say $5000 and have SEO done and hope it proves results Option B: - partner with someone and give them 10% of sales the site produces - so if we can grow it to $1M in sales - that person could make $100K off the site - ( our competition is a $20M + site) Some would say that im crazy and it might cost me $100K -i like it because we are all on the same page and i pay for results - not promises. Thoughts?
Paid Search Marketing | | BryanCroft1 -
Pay for Performance SEO
Does anyone have any thoughts on, or experience with, pay for performance SEO companies such as Results First? Thanks
Paid Search Marketing | | uniquegifts-2778790