Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do UTM URL parameters hurt SEO backlink value?
-
Does www.example.com and www.example.com/?utm_source=Google&utm_medium=Press+Release&utm_campaign=Google have the same SEO backlink value? I would assume that Google knows the difference.
-
Google knows the difference and that is why they wouldn't give it the same value.
They are looking for other websites to link to your site on their own. No organic link is going to have tracking variables appended to it, meaning that the backlink was "self-generated". As such, your link value is discounted (especially press release links).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does cache-control : private hurt SEO?
Hi, I recently found I can no longer view our web pages in Google's cache. I get 404 errors. http://webcache.googleusercontent.com/search?q=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&rlz=1C1GGRV_enUS751US751&oq=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&aqs=chrome..69i57j69i58.3575j0j4&sourceid=chrome&ie=UTF-8 I did a fetch and render in Search Console and found our header includes a "cache-control: private" entry. The 404's started happening recently. Would this response be the culprit? If Google cannot cache the website, is this bad for SEO? On the surface of it, it sounds bad.
Intermediate & Advanced SEO | | shop.nordstrom0 -
Anyone actually getting a noticeable SEO boost from a Bitly or TinyURL backlink?
Hi, I'm looking for an example/use case of someone whose site has been linked to from another using a Bitly, or other generic URL shortener link. I'm specifically interested in proving/disproving the value of the backlink in terms of boost in SEO rankings. Ideally you somehow got a juicy backlink from a reputable site, but they accidentally linked to you using a Bitly or something, yet you saw a noticeable increase in your pages search rankings, thus proving the value of a Bitly link still passing all SEO value. Or alternatively, you got that juicy backlink and noticed nothing at all, or not much, and are frustrated that they used a BItly. I'm launching a study on this soon to identify the possible value behind short links as backlinks. Yes, I know that Matt Cutts says all short links are 301 redirects which passes something like 99.9% of link juice. I'd just like to see some use cases on this. Thanks!
Intermediate & Advanced SEO | | Rebrandly0 -
CDN for SEO (or not)?
Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!
Intermediate & Advanced SEO | | seoman101 -
Replace dynamic paramenter URLs with static Landing Page URL - faceted navigation
Hi there, got a quick question regarding faceted navigation. If a specific filter (facet) seems to be quite popular for visitors. Does it make sense to replace a dynamic URL e.x http://www.domain.com/pants.html?a_type=239 by a static, more SEO friendly URL e.x http://www.domain.com/pants/levis-pants.html by creating a proper landing page for it. I know, that it is nearly impossible to replace all variations of this parameter URLs by static ones but does it generally make sense to do this for the most popular facets choose by visitors. Or does this cause any issues? Any help is much appreciated. Thanks a lot in advance
Intermediate & Advanced SEO | | ennovators0 -
Does blocking foreign country IP traffic to site, hurt my SEO / US Google rankings?
I have a website is is only of interest to US visitors. 99% (at least) of Adsense income is from the US. But I'm getting constant attempts by hackers to login to my admin account. I have countermeasures fo combat that and am initiating others. But here's my question: I am considering not allowing any non US, or at least any non-North American, traffic to the site via a Wordpress plugin that does this. I know it will not affect my business negatively, directly. However, are there any ramifications of the Google bots of these blocked countries not being able to access my site? Does it affect the rankings of my site in the US Google searches. At the very least I could block China, Russia and some eastern European countries.
Intermediate & Advanced SEO | | bizzer0 -
What should I cover in a SEO proposal ?
What should I cover in a SEO proposal? Is there any sample SEO Proposal template in SEOMoz?
Intermediate & Advanced SEO | | kashyaplakkad1 -
Is it safe to redirect multiple URLs to a single URL?
Hi, I have an old Wordress website with about 300-400 original pages of content on it. All relating to my company's industry: travel in Africa. It's a legitimate site with travel stories, photos, advice etc. Nothing spammy about. No adverts on it. No affiliates. The site hasn't been updated for a couple of years and we no longer have a need for it. Many of the stories on it are quite out of date. The site has built up a modest Mozrank value over the last 5 years, and has a few hundreds organically achieved inbound links. Recently I set up a swanky new branded website on ExpressionEngine on a new domain. My intention is to: Shut down the old site Focus all attention on building up content on the new website Ask the people linking to the old site to my new site instead (I wonder how many will actually do so...) Where possible, setup a 301 redirect from pages on the old site to their closest match on the new site Setup a 301 redirect from the old site's home page to new site's homepage Sounds good, right? But there is one issue I need some advice on... The old site has about 100 pages that do not have a good match on the new site. These pages are outdated or inferior quality, so it doesn't really make sense to rewrite them and put them on the new site. I call these my "black sheep pages". So... for these "black sheep pages" should I (A) redirect the urls to the new site's homepage (B) redirect the urls the old site's home page (which in turn, redirects to the new site's homepage, or (C) not redirect the urls, and let them die a lonely 404 death? OPTION A: oldsite.com/page1.php -> newsite.com
Intermediate & Advanced SEO | | AndreVanKets
oldsite.com/page2.php -> newsite.com
oldsite.com/page3.php -> newsite.com
oldsite.com/page4.php -> newsite.com
oldsite.com/page5.php -> newsite.com
oldsite.com -> newsite.com OPTION B: oldsite.com/page1.php -> oldsite.com
oldsite.com/page2.php -> oldsite.com
oldsite.com/page3.php -> oldsite.com
oldsite.com/page4.php -> oldsite.com
oldsite.com/page5.php -> oldsite.com
oldsite.com -> newsite.com OPTION 😄 oldsite.com/page1.php : do not redirect, let page 404 and disappear forever
oldsite.com/page2.php : do not redirect, let page 404 and disappear forever
oldsite.com/page3.php : do not redirect, let page 404 and disappear forever
oldsite.com/page4.php : do not redirect, let page 404 and disappear forever
oldsite.com/page5.php : do not redirect, let page 404 and disappear forever
oldsite.com -> newsite.com My intuition tells me that Option A would pass the most "link juice" to my new site, but I am concerned that it could also be seen by Google as a spammy redirect technique. What would you do? Help 😐1 -
How do you implement dynamic SEO-friendly URLs using Ajax without using hashbangs?
We're building a new website platform and are using Ajax as the method for allowing users to select from filters. We want to dynamically insert elements into the URL as the filters are selected so that search engines will index multiple combinations of filters. We're struggling to see how this is possible using symfony framework. We've used www.gizmodo.com as an example of how to achieve SEO and user-friendly URLs but this is only an example of achieving this for static content. We would prefer to go down a route that didn't involve hashbangs if possible. Does anyone have any experience using hashbangs and how it affected their site? Any advice on the above would be gratefully received.
Intermediate & Advanced SEO | | Sayers1
