High search volume and low CTR
-
I have a two words domain with exact match keyword volume of over 1 millions local monthly search and CTR of 0.2% at average position of 6.6. Competition for this keywords is low. Shouldn't I be getting at least 5-10% at that position?
Thanks,
tb
-
Yes, I am trying some catchy phrases and if that doesn't work out, will add the "Coupon for free beer" in the site description.
Thanks again for the input.
tb
-
Yeah... Try FREE BEER in the title tag too.
-
The other option available (and worth trying since it's so quick to do)...
See if you can figure out a meta-description that will make it stand out from the huge brands above you, and clearly communicate the unique value proposition of your site compared to the biggies.
For whatever searchers scan far enough down to at least see your result, this is the one way available to you to stand out and earn the click. You could even use a bit of Adwords budget to try split testing the meta-description.
Paul
-
Wow, what you are describing sounds like my site. Thanks for the input. Yeah, Google takes up 4 spots with wikipedia and Apple below them. So there isn't much I can do and be happy with what I have then. Maybe long tail keywords?
Not the answer I want to hear but that is the reality I guess.
Thanks,
tb
-
I have a page competing for a popular keyword with these stats...
2,200,000 impressions
18,000 clicks
CTR of 0.8%
6.7 average ranking
The clicks and CTR agree with my analytics. This KW brings me about 500 to 800 visits per day.
Competitors above me are: Google with huge site links and two positions, Apple.com holding two positions, wikipedia, sometimes a news entry, sometimes some adwords above the SERPs.
I think that I have a kickass title tag in comparison to everyone else.
So, I think that my numbers are about like yours. It simply shows that ranking at #7 isn't worth much these days... and if the positions above you are industry leaders it can be really hard to get the click.
I think that my potential for moving up in this SERP is limited. Downside potential is huge because google subdomains, and other biggies are below.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Safety Data Sheet PDFs are Showing Higher in Search Results than Product Pages
I have a client who just launched an updated website that has WooCommerce added to it. The website also has a page of Safety Data Sheets that are PDFs that contain information about some of the products. When we do a Google search for many of the products the Safety Data Sheets show up first in the search results instead of the product pages. Has anyone had this happen and know how to solve the issue?
Technical SEO | | teamodea0 -
Use Internal Search pages as Landing Pages?
Hi all Just a general discussion question about Internal Search pages and using them for SEO. I've been looking to "noindexing / follow" them, but a lot of the Search pages are actually driving significant traffic & revenue. I've over 9,000 search pages indexed that I was going to remove, but after reading this article (https://www.oncrawl.com/technical-seo/seo-internal-search-results/) I was wondering if any of you guys have had success using these pages for SEO, like with using auto-generated content. Or any success stories about using the "noindexing / follow"" too. Thanks!
Technical SEO | | Frankie-BTDublin0 -
Search Console rejecting XML sitemap files as HTML files, despite them being XML
Hi Moz folks, We have launched an international site that uses subdirectories for regions and have had trouble getting pages outside of USA and Canada indexed. Google Search Console accounts have finally been verified, so we can submit the correct regional sitemap to the relevant search console account. However, when submitting non-USA and CA sitemap files (e.g. AU, NZ, UK), we are receiving a submission error that states, "Your Sitemap appears to be an HTML page," despite them being .xml files, e.g. http://www.t2tea.com/en/au/sitemap1_en_AU.xml. Queries on this suggest it's a W3 Cache plugin problem, but we aren't using Wordpress; the site is running on Demandware. Can anyone guide us on why Google Search Console is rejecting these sitemap files? Page indexation is a real issue. Many thanks in advance!
Technical SEO | | SearchDeploy0 -
Google Site Search
I'm considering to implement google site search bar into my site.
Technical SEO | | JonsonSwartz
I think I probably choose the version without the ads (I'll pay for it). does anyone use Google Site Search and can tell if it's a good thing? does it affects in any way on seo? thank you0 -
Dealing with high link juice/low value pages?
How do people deal with low value pages on sites which tend to pool pagerank and internal links? For example log in pages, copyright, privacy notice pages, etc. I know recently Matt Cutts did a video saying don't worry about them, and in the past we all know various strategies like nofollow, etc. were effective but no more. Are there any other tactics or techniques with dealing with these pages and leveraging them for SEO benefit? Maybe having internal links on these pages to strategically pass off some of the link juice?
Technical SEO | | IrvCo_Interactive0 -
Site is not displaying in Search Engines
My site is www.deoveritas.com it is in magento framework and it has a blog section in wordpress. When I enter Site:www.deoveroitas.com in google it shows all blog links in search result. The homepage and other innerpages are not getting displayed in search results at all. I even tried searching for www.deoveritas.com/about-us and it displays blogs in result. Checked Google webmaster fetch as google and it was index and successful. Can you please help me with this. Is my site de-indexed or banned by Google? the same issue is on Bing and Yahoo search engines too. Please help Thank you.
Technical SEO | | tpt.com0 -
Should I index my search result pages?
I have a job site and I am planning to introduce a search feature. The question I have is, is it a good idea to index search results even if the query parameters are not there? Example: A user searches for "marketing jobs in New York that pay more than 50000$". A random page will be generated like example.com/job-result/marketing-jobs-in-new-york-that-pay-more-than-50000/ For any search that gets executed, the same procedure would be followed. This would result in a large number of search result pages automatically set up for long tail keywords. Do you think this is a good idea? Or is it a bad idea based on all the recent Google algorithm updates?
Technical SEO | | jombay0 -
How to recover after blocking all the search engine spiders?
I have the following problem - one of my clients (a Danish home improvement company) decided to block all the international traffic (leaving only Scandiavian one), because they were getting a lot of spammers using their mail form to send e-mails. As you can guess this lead to blocking Google also since the servers of Google Denmark are located in the US. This lead to drop in their rankings. So my question is - What Shall I do now - wait or contact Google? Any help will be appreciated, because to be honest I had never see such thing in action until now 😄 Best Regards
Technical SEO | | GroupM0