Nav / Sitemap Question. Using a "services" page vs just linking directly to individual service page?
-
Okay, so our company offers video production, web design, and web marketing services. While we do offer these services individually, our goal is to get our clients to integrate these services together.
Our nav is currently like so :
home - about - video - web design - web marketing - blog - contact
Now I've seen businesses and agencies also use a nav with a "services" button instead of listing out their service offerings (if they have more than 1, like us). The services button usually links to a category page or has a drop down with links to the company's individual services.
I'm wondering if there is any benefit to having a main services page like this and linking to the individual pages off of it (video ,web design, marketing, etc).
Or if we should just keep it the way we have it now (since we've already got some page authority on the individual service pages).
I know this may not be the most important aspect of our site and we may be over-thinking it but any thoughts/ideas would be greatly appreciated, thanks!
-
It depends how many services you offer. Right now you're listing 3 and that fits fine in your navigation, but at some point you may want to add more services.
I think what you're doing now works, but I'd create a services menu if you have other services.
We can only give you opinions on this forum, so you should test both and see what works better.
-
I think you are probably over-thinking this one. Adding another all-in-one services page isn't likely to move the needle. Instead of thinking about making another page I would focus on the ideas Doug is suggesting in creating link-worthy content ideas that show use cases for your products/services. For example if you do a case study featuring one of your customers and how you helped them you could probably get it picked up on a few relevant industry blogs and also get your customer to share it socially and maybe even link back to it from their blog. I would focus on giving people reasons to link to your content!
Hope this helps!
-
Hi, I'd take a step back and think about what your customers are looking for.
You've got to find a way to joining the dots between the problems your customers are trying to solve (their goals) and the services you offer.
If they're looking for something that's going to "get them more business" then they won't necessarily jump to the conclusion that they need video, from you!
This is where you need to have additional pages that connect the things that you can do with the goals of your customer.
So as well as creating individual services pages (which explain the things that you do, and the benefits of your services) you also need to create offerings or solutions pages.
Here you can explain your value proposition, the benefits of your approach and how you can utilise the various services that you offer to deliver the goals that your customers are seeking
Do you target specific niches? for example, web marketing for dentists - You can optimise these offering pages for these niches (both keywords and conversion. You can have a much more relevant conversation with the prospect and show that you understand the particular problems/issues that exist in their niche/industry.
Individual service pages are great for targeting those customers who already know what they want - but you're really talking to people further down the conversion funnel...
If you met your customers in person - how would you sell your offerings....
Does that help at all? Probably not!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Legitimate hidden text and H1s are "OK?" Show me the data!
I'm trying to promote the SEO perspective during a site redesign so I'm researching the impact of design requests: Embedding text in graphic headers and applying to the graphics to get the SEO value Reducing view-able text on a page for design reasons and by using JavaScript to hide text in accordions or tabs. SEOmoz uses these techniques on their ranking report and most of what I read in teh forums says it is OK to hide text if your motives are pure and the text displays in a text-only browser. But I do SEO, not SEOK. I want to optimize, not just avoid penalties. And I try to make decisions based on data, not just anecdotes. Are there any studies out there on the effects these hidden-text topics? How much difference DOES it make to have the text exposed? Since there is potential for spam with these techniques, why would Google give the same rank to pages with and without hidden text? When I'm balancing UX and SEO, I want to clearly define the trade-off. What have you done when faced with this dilemma?
Web Design | | integra-telecom0 -
H1 tag optimization question
Hey folks, I've got a question about h1 coding. Our H1 tags are currently coded like this: [http://www.rapitup.com/mf-doom](<a href=)" class=" current">MF Doom Do you think this would be better? [http://www.rapitup.com/mf-doom](<a href=)" class=" current"> MF Doom My guess is that the second example would be better, and even if not better we know it's not worse. Thoughts? Thanks!
Web Design | | irvingw0 -
Adding another Question Topic
I am wondering if SEOMoz would consider adding a Question Topic called Webmasters. I see many questions that require answers from webmasters and I have some questions to ask that would require a webmaster to answer. Would it be better to find the answers on another platform? If the question is yes any recommendations on which forums are good for these types of questions?
Web Design | | polarking1 -
Google penalty for links opening in new tab?
Our web services provided suggested that Google doesn't like in-text links that open the link in a new tab. Can anyone verify this? We often link to outside credible resources for our audience, though it seems smarter to open in a new tab rather than risk that the person will not navigate back to our site after finding us. Thank you in advance!
Web Design | | jhamlin0 -
Amazon s3 how do i use it as a cdn service
Hi i have signed up to s3 amazon and have uploaded my images to my bucket but the trouble i am having is, how do i have the images on my site. i have tried to use the url that it is showing but all that is doing is https://s3-eu-west-1.amazonaws.com/in2town/audreyrobertslarge.jpg not bringing up the image on my site and when i have done it through the internet search box it does not bring up an image. I have been told this is a great cdn service and a cost effective one but i really need to learn how to use it. has anyone used this service and if so can you please let me know what i need to do I have now managed to get a bit futher with the help of stuart Bell but the images are still not showing on my site. any help would be great. many regards
Web Design | | ClaireH-1848860 -
Footer Links for Design Shops - Do They Help or Hurt?
I work on SEO for a number of clients at our agency, including our in-house SEO for our own website. I use Open Site Explorer all the time to analyze my competition in the SERPs and try to gain links from this insight. However, I've noticed a number of agencies and design shops that place a link in the footer of websites they've designed and created. For example "Site design by ABC Agency (hyperlinked to the agency's home page). Or I've seen small logos or graphics that link to the designer's site and use the "alt tag" to get stronger anchor text. From a design perspective, I don't care for this, but as a SEO...I can see why. We've designed a number of websites and have more in the pipeline, but have not used this tactic before. It seems like an irrelevant link from a content/user standpoint, however, it seems to work for a lot of agencies and design shops. Any input from the SEOmoz community would be great. Is it a short-lived strategy? Does it help or hurt your link-building and "rapport" with Google, Bing, Yahoo? Thanks everyone.
Web Design | | PHDL0 -
Crawl Budget vs Canonical
Got a debate raging here and I figured I'd ask for opinions. We have our websites structured as site/category/product This is fine for URL keywords, etc. We also use this for breadcrumbs. The problem is that we have multiple categories into which a category fits. So "product" could also be at site/cat1/product
Web Design | | Highland
site/cat2/product
site/cat3/product Obviously this produces duplicate content. There's no reason why it couldn't live under 1 URL but it would take some time and effort to do so (time we don't necessarily have). As such, we're applying the canonical band-aid and calling it good. My problem is that I think this will still kill our crawl budget (this is not an insignificant number of pages we're talking about). In some cases the duplicate pages are bloating a site by 500%. So what say you all? Do we just simply do canonical and call it good or do we need to take into account the crawl budget and actually remove the duplicate pages. Or am I totally off base and canonical solves the crawl budget issue as well?0