Google changes my title in search results randomly, any idea why?

[isntworkdull]

hi all,

i recently noticed google changing the title tag of one of my pages in search results for certain keywords...

I've done a bit of a search and see its not uncommon, however from what i can tell they usually change the title if it is too long, or they seem to change the branding location etc...

In my case they are litterally adding key words to it...

Example -

See Image 1 - This is my main keyword - the title displays correctly

See Image 2 - Another keyword - see how google has added "irrelevant" keywords to the title

Any ideas why this happens?

fr0PIK7.jpg sv6zWOu.jpg

[isntworkdull]

Thanks for the info Sorina, i agree with you that Google decided the page is also relevant for the keyword cctv cameras...

But i disagree with google.. lol.. i mean, we have a cameras page, the recorder page has nothing to do with cameras, there are no cameras on that page, it is recorders...

Just seems a little odd to me... I will try lengthening the title as it is a little short (only 36 characters)... perhaps if its a bit longer they wont bother adding to it...

Thanks again

[SorinaDascalu]

In some cases Google rewrites the title of web pages in its search results pages. Here is the exact answer from a Google Employee about this issue:

In general, when we run across titles that appear to be sub-optimal, we may choose to rewrite them in the search results. This could happen when the titles are particularly short, shared across large parts of your site or appear to be mostly a collection of keywords. One thing you can do to help prevent this is to make sure that your titles and descriptions are relevant, unique and compelling, without being "stuffed" with too much boilerplate text across your site.

(source: http://productforums.google.com/forum/#!msg/webmasters/GxPvar_uSwE/ARAsgZ5Rt0kJ)

In your case I believe Google decided that your page is also relevant for the keyword "CCTV Cameras" and added that to the page title.

[isntworkdull]

sorry

I just realised in image 2 i used the words "scrolling down" suggesting the search result in question is on page one... my mistake - it is not, the search result in question is on the second page of results...

The images were just to show people the same website page with different tittle tag in google search results...

[isntworkdull]

just logged out and tested, i still get the same...

i should point out with image 2 - there is another of our pages that ranks on page 1 for the keyword in that image... but if you go to page two, it shows the page reffered to in image 1 - and you can see the different title...

[Bondara]

I'm getting different results then you,

I can see your login to your Google account, try login out or if your using Chrome use incognito to search.

What you got, same or different?