What is the best way to have two online stores, each focusing on a specific country?
-
The dilemma here of course is that the stores will be very similar in content, with the domains only being different in that the store targeting the US will be a .com domain and the Canadian store is a .ca domain.
-
Hi Margaret,
Here is a link to Lisa's slides from search love 2012. I think you'll find just about everything you need there.
http://www.vervesearch.com/blog/presentations/international-seo-my-slides-from-search-love-london/
The correct markup really makes a difference.
I would certainly suggest keeping it on the same domain.
Rgds
Kyle
-
I missed out something...in webmaster tools you can then make sure that each section of the website is targeted for that specific country as well.
-
Hi Margaret,
I would advise to have them as sub domains on the same website so www.url.com/US and www.url.com/CA. You can then add canonical tags to one set of pages which will avoid any duplication. Also your link building efforts won't need to be duplicated because you will be pushing one website instead of 2.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need to change permalink structure - need advice on these two options
I have a client with a robust Wordpress blog that ranks well for a number of high-volume terms. We are doing a site rebuild, and they are adamant they don't want to lose any SERP ranking. However, their permalink structure contains the date the post was published, i.e. https://www.company.com/blog/2018/10/28/blog-post-title The date inclusion is not ideal for obvious reasons, but also because it's creating 404 links when pre-scheduling with Hubspot. Option 1: Change the permalink structure for all posts, past and future, and implement 301 redirects The only reason I'm not outright doing this is because there will be some slippage in the rankings, given that redirects only pass on a percentage of juice. The client doesn't want any slippage. Option 2: Create a new instance of Wordpress in a new subdirectory and continue the blog from there This will mandate a new structure for the blog posts; now posts will be children of /industry-blog/ instead of /blog/, but the old posts will remain as they are under /blog/ (and with dates intact). But I don't know if this will cause some hierarchical confusion that will negatively impact both the old blog and the new blog. Any advice given is appreciated. Please feel free to correct me if I've gotten anything wrong, I've only been practicing SEO for a few years now.
On-Page Optimization | | Marce5210 -
H1 tag- on home page - what is it best to include
is it best to have in the H1 tag 1. just our website address 2. combination of website address followed by short keywords about our website
On-Page Optimization | | CostumeD0 -
How can I maximize my On Page for these two common usages
I have a page that is tuned for this query: 1886 ten dollar bill and I am happy with my placement. The same page performs poorly if someone types: 1886 $10 dollar bill Is there anything I can do short of having another page tuned for the $ rather than 10?
On-Page Optimization | | Banknotes0 -
Best way to separate blogs, media coverage, and press releases on WordPress?
I'm curious what some of your thoughts are on the best way to handle the separation of blog posts, from press releases stories, from media coverage. With 1 WordPress installation, we're obviously utilizing the Posts for these types of content. It seems obvious to put press releases into a "press release" category and media coverage into a "media coverage" category.... but then what about blog posts? We could put blog posts into a "blog" category, but I hate that. And what about actual blog categories? I tried making sub-categories for the blog category which seemed like it was going to work, until the breadcrumbs looked all crazy. Example: Homepage > Blog > Blog > Sub-Category Homepage = http://www.example.com First 'Blog' = http://www.example.com/blog Second 'Blog' = http://www.example.com/category/blog Sub-Category = http://www.example.com/category/blog/sub-category This just doesn't seem very clean and I feel like there has to be a better solution to this. What about post types? I've never really worked with them. Is that the solution to my woes? All suggestions are welcome! EDIT: I should add that we would like the URL to contain /blog/ for blog posts /media-coverage/ for media coverage, and /press-releases/ for press releases. For blog posts, we don't want the sub-category to be in the URL.
On-Page Optimization | | Philip-DiPatrizio0 -
How do I manage my organic SEO efforts with multiple product descriptions/specifications???
Good Evening MOZ community I am currently working on a website my company has just launched. I am in charge of the entire commercial side of the business from pricing to brand management including all elements of digital marketing. First of all I should make it clear I am by no means an SEO expert. However I appreciate the importance of organic search and particularly on page optimization and no I need to build it into our site from the onset. My problem lies in that our website stocks roughly 2000 individual products (Tools and Engineering products) and I am struggling to overcome the following; 1. I do not have the time or resource to re-write original product descriptions and specifications for 2000+ products 2. How can I create healthy on page SEO without having to do this? (we are not able to provide budget to outsource these efforts at the moment) Will copying manufacturer descriptions cripple our SEO 3. Many product specifications need to be displayed exactly as they would on the original manufacturer websites. How can I include exact copies of these without being penalized by google for duplicating content? Essentially I realise the importance of on page SEO and want to build it into the site for the future but need to find a way of optimizing it with minimal time. I understand much of this is a big ask but any hints or tips you may have would be greatly appreciated. Thanks Rob 🙂
On-Page Optimization | | robmarr7890 -
Best start for int'l SEO?
Hi all We're soon going to begin our international SEO efforts, and I wanted to get some opinions on laying the foundation first. I'm aware of the best, most ideal practices (getting a proper translator, ccTLDs vs subdomains vs folders, etc.) and wanted to know if this would be a good first step: Creating folders by language/country code (does it matter which?) that will have unique copy on the respective page, and targeting those pages to the corresponding country via Google WMT. The nature of our website would require a massive, coordinated effort to translate all of the content, so I was thinking about starting with the homepage for each country and going from there. Is the risk of duplicate content for every new folder too high to chance not translating EVERY bit of content? Thanks for any help or advice!
On-Page Optimization | | brandonRT0 -
What's the best way to tackle duplicate pages in a blog?
We installed a WP blog on a website and the below result is just an example. All of them lead to the same content. What's the best way to resolve it? http://www.calmu.edu/blog/
On-Page Optimization | | Sangeeta
http://www.calmu.edu/blog/calmu-business-spotlight-veev/
http://www.calmu.edu/blog/category/business-buzz/0 -
How to organize a Knowledge Center for best SEO?
Hi, My Client is facing pushback from her company on separating assets into different pages (webinars, press releases, by-lines, etc) vs lumping them all together in one page. We need to define the SEO benefits of doing this in an organized fashion vs one big lump. Can you help? Thanks,
On-Page Optimization | | ScratchMM0