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  4. 200 Redirects for SEO instead of 301

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200 Redirects for SEO instead of 301

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  • EvergladesDirect
    EvergladesDirect last edited by Jun 1, 2011, 9:38 AM

    We are working with a company on re-platforming our website.  On a call yesterday they outlined a strategy to use 200 redirects for our top keywords instead of 301s.  I am not familiar with this type of redirect and was wondering if anyone could provide some more insight.

    1 Reply Last reply Reply Quote 0
    • EvergladesDirect
      EvergladesDirect last edited by Jun 1, 2011, 3:20 PM Jun 1, 2011, 3:20 PM

      Mag and Ryan, thanks for the replies.  That is what I thought as well when they brought this all up.  I did some research and didn't find anything.  I thought maybe I missed something and there was some new, better way to keep rank when changing URLs.

      1 Reply Last reply Reply Quote 0
      • RyanKent
        RyanKent last edited by Jun 1, 2011, 12:51 PM Jun 1, 2011, 12:51 PM

        Magento is correct.

        200 is the normal response given for a web page. It is the equivalent of you dialing a phone number and the other person answering.

        301 is the normal method to redirect a user to a different page. It is the equivalent of call forwarding. Basically you are saying "hey, I know which resource you are looking for, it has moved, let me take you to it."

        1 Reply Last reply Reply Quote 0
        • Francisco_Meza
          Francisco_Meza last edited by Jun 1, 2011, 12:08 PM Jun 1, 2011, 12:08 PM

          This question is not clear. Are you saying http code 200 or quantity 200?  There is nothing called a 200 redirect. A http code 200 is normal. 301s are an 'old' URL pointing to a new URL.  A blog post beautifully demonstrated this yesterday. http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes

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