Using youtube videos to rank for queries in the serps as well as youtube
-
I have some youtube videos of my business and some of them are ranking organically as well as for queries in youtube. Would it be wise to start naming more of my videos long tale key search phrases and uploading them to youtube to get them to rank organically and on youtube?
what is the best way to optimize these videos? key phrases in the description as well as title of the video?
How do i get them to rank on youtube as well as in the serps? just get lots of views or do links to my video help?
Thanks mozzers!
Ron
-
Hi Ron,
I think there may be some value in building your YouTube presence for certain keywords, but you're looking at this situation all the wrong way round.
Really - you should start by looking at your business goals and determining whether, for a specific keyword, you want users to go to your site, or to YouTube to watch a video. If the keyword is informational and potentially appeals to individuals high up in your conversion funnel - that is to say, they aren't already engaged influencers or members of your community - then getting them to watch a video on YouTube that helps solve a specific problem or provides decent (non sales-focused) information might be the way to go.
If you're then able to create good content to fit with the user intent for that keyword - THEN you can think about optimising your YouTube videos and presence with specific keyword intent.
Don't start with the form (video) or the channel (youtube) but instead start with the audience and the business goals - then work out your strategy from there.
in terms of optimising for YouTube - basically, the Title should be treated like a title, the description like a meta description - then you need to drive targeted engagement (not just raw views) in order to get the video ranking. Embeds and links also help, and uploading a transcription manually will allow you to rank for longer tail phrases which match the text in the transcription itself.
I hope that's useful.
-
can i upload the same video for all the different long tale key phrases or can google tell it's the same video and think that it is spammy?
-
Definitely optimize your videos for the SERPs, Google ranks YouTube videos highly even for competitive queries.
To optimize videos for Youtube and/or Google:
- Include relevant keywords in the title
- Include tags with relevant keywords
- Provide a unique, detailed description with keywords
- Include a transcript of the video
- Get lots of views on your video
- Get lots of likes/+1s on your video
For Google specifically, try to get your video embeded on high authority sites and build backlinks as you would with any other sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I change the Facebook Page shown in the SERP
Hi everyone, got a quick question in regard to our Facebook page and its appearance on the Google SERP. We have individual Facebook pages for every country and language. Unfornately the UK site is ranking in the German SERP rather then our Germany Facebook Site. The UK site is way older and has much more likes which most likely explains why this page is (still) outranking our, fairly new site (couple of months). Is there a way, to push my German Facebook Site in front of the UK Site in Germany? Any advice or tipp is much appreciated. Thanks
Social Media | | ennovators0 -
Question about understanding Google Ranking System
Hi, I have too many question that I need answer to understand Google ranking system. I have been analyzing different website in different niche, but puzzling to understand how Google rank actually. Some websites have good number of backlinks with good SEO metrics, but some low SEO profiled websiites outrank good sites. I am here with my first question. I am working for one client website who sell sex toys online. So we are optimizing keywords like sex toys, buy sex toys, sex shop, sex toy store and too many keywords to rank on google.ca. My client website is cupidboutique.com. We have some competitors that I want to mention below: 1. PinkCherry: This is one of our big competitor. They have 2 domain one is for US and one is for Canada. Both websites ranking well for different keywords. Basically .ca domain is more successful than .com domain. But I am surprise why Google consider the websites for rank. If you see, both websites are identical, that means both website have same product, same category structure, and the most important all products description are duplicate on each domain. On google webmaster guideline, google mention that if 2 domain have identical content, then Google ignore the duplicate one in ranking. But still both websites ranking for different search term. I compare the SEO metrics of our domain and their .ca domain, there is not big difference. Our websites also have good number of links, good PA/DA, even more good number of social sharing than them. But our rankings are not even comparable with them. They are ranking within 20-30th on Google for different product category keywords, but not our. 2. Hushcanada: This is another website ranking well, but I a surprise how? This website is ranking on very high competitive keyword with very fewer number of backlinks. Their PA/DA, number of backlinks, social sharing all metrics are very few. Their business also established recently that is 2013, which I found through archive.org, whereas our client business has been running since 2003-2004. As a Ecommerce business website their homepage is not showing any product , their catalog can be found under "shop online" page only. There are even some more websites ranking well with very low SEO metrics in this niche. If Google is not looking for these SEO staff, then what other staff Google looks to rank website? Hope I will get some favorable answer of my question.
Social Media | | moonheart0 -
Google Play rankings?
Hi everyone, I've spent the last hour or two googling information on Google Play app rankings, and a few websites mention that standard pagerank of the app page is taken into account when calculating rankings. This seems to make sense, though I'd estimate it's probably not a large factor, with daily downloads being a much higher factor IMO. So my question is, how much of a factor does standard link-building for a Google Play app webpage have in the rankings?. We're trying to increase exposure of an app we've built (https://play.google.com/store/apps/details?id=net.onedirection), and though we seem to have more downloads, reviews and +1's than others, we seem to be ranking beneath them. Thanks, Chris.
Social Media | | PixelKicks1 -
Best Time for YouTube Upload?
Does anyone have any data that could help us to understand the best time to upload a video to YouTube?
Social Media | | alhallinan0 -
Is it possible to get high page ranking with no social media activity?
I'm curious to know how much social media effects the chances of being more highly ranked on Google. I appreciate it's important to 'be seen' by Google, but if articles/newsletters are being written, does it really matter if a business isn't using Twitter or Facebook, etc?
Social Media | | lindsayjhopkins0 -
Can I use a customized Google+ icon?
I just want to ask if it is possible to use a customized Google+ icon. I am confused after I have read this "For buttons that may be rendered by the Publisher, such as the Sharing Link, the Publisher must use only the official Google-provided icon or a plain text and link combination. source: http://www.google.com/intl/en/webmasters/+1/button/policy.html Thanks in advance! 🙂
Social Media | | esiow20130 -
Sorry! I am not understanding how a Re Tweet helps with any lift in rankings.
Does anyone have an infographic to explain how social media increases any lift in the SERP's. I just am not grasping how if I re tweet a link that the search enegines see this and say "this must be important" let rank it higher.. Where is the Social Media Moz Guru?
Social Media | | SEObleu.com0 -
Do you think Google +1 can hurt rankings?
More on established B2C sites (not blogs/forums)? For example, a client has the #1 ranking for the kw with the highest exact match volume in their vertical and sitelinks. Is it better to keep things status quo and not give Google the data or potentially introduce a new signal to Google that might be negative if CTR is not high enough?
Social Media | | MatomySEO0