Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Increasing Internal Links But Avoiding a Link Farm
-
I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc.
I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase.
The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos.
So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?
-
Our normal site structure works fairly well for most of what we sell, but for some reason not for Widgets. The idea is just to shake it up and try something new.
But like you said, I'm stopping and thinking about every aspect of this since it is something new. I'm trying to pick it apart from all angles before proceeding.
Thanks for the insight!
-
It's definitely an opportunity, that's why I've made it my problem! ;o)
Our general site structure already breaks things into multiple category pages and I'm looking to try this as something different.
Thanks for the fuel for the fire!
-
link farm - I do not think this means what you think this means
The 100 link thing is a bit out of date - here and here - but it's good that it makes you stop and think about what you're doing.
As dignan99 said you need to think about your internal link structure. There are a few pages on SEOmoz that should help - 1 2 3 - indeed you should be very able to work out what to do from those.
Basically having a whole bunch of links isn't a huge problem, but there may be a better way if you sit down and think about it
-
The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos.
salivating This isn't a problem. It's an opportunity.
It would not bother me to have a huge page of links to internal content on my site. It would really impress any person who arrives. I would make this page look great with images and icons, color blocks and headings.
If you are not comfortable with a single huge page then break it into multiple category pages. These would compete in the SERPs for secondary keywords.
Go for it! Good luck!
-
I am fairly confident that Google doesn't go around slapping websites with linkfarm status unless they are certain that they are up to no good.
I would recommend doing proper navigation with appropriate subdivisions.
If you did a website about Animals, which is obviously a huge subject, you would start with:
Animals - Homepage
Aardvark - Antelope - Bears - Birds and so on
You would then follow up with the proper subdivisions sorted by species of said animal, or by color, or whatever. There is a chance that on each subpage you may choose to not have subdivisions in the main navigation, but actually in the body of the main text for that animal.
If things are done properly how could this even be considered a link farm?
You do mention 100 links per page, so if it is appropriate that is fine, but I do not know of many subjects that are worthy of 100 links or more per page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Avoid Too Many Internal Links" when you have a mega menu
Using the on-page grader and whilst further investigating internal linking, I'm concerned that as the ecommerce website has a very link heavy mega menu the rule of 100 may be impeding on the contextual links we're creating. Clearly we don't want to no-follow our entire menu. Should we consider no-indexing the third-level- for example short sleeve shirts here... Clothing > Shirts > Short Sleeve Shirts What about other pages we're don't care to index anyway such as the 'login page' the 'cart' the search button? Any thoughts appreciated.
Intermediate & Advanced SEO | | Ant-Scarborough0 -
Using hreflang for international pages - is this how you do it?
My client is trying to achieve a global presence in select countries, and then track traffic from their international pages in Google Analytics. The content for the international pages is pretty much the same as for USA pages, but the form and a few other details are different due to how product licensing has to be set up. I don’t want to risk losing ranking for existing USA pages due to issues like duplicate content etc. What is the best way to approach this? This is my first foray into this and I’ve been scanning the MOZ topics but a number of the conversations are going over my head,so suggestions will need to be pretty simple 🙂 Is it a case of adding hreflang code to each page and creating different URLs for tracking. For example:
Intermediate & Advanced SEO | | Caro-O
URL for USA: https://company.com/en-US/products/product-name/
URL for Canada: https://company.com/en-ca/products/product-name /
URL for German Language Content: https://company.com/de/products/product-name /
URL for rest of the world: https://company.com/en/products/product-name /1 -
Link juice through URL parameters
Hi guys, hope you had a fantastic bank holiday weekend. Quick question re URL parameters, I understand that links which pass through an affiliate URL parameter aren't taken into consideration when passing link juice through one site to another. However, when a link contains a tracking URL parameter (let's say gclid=), does link juice get passed through? We have a number of external links pointing to our main site, however, they are linking directly to a unique tracking parameter. I'm just curious to know about this. Thanks, Brett
Intermediate & Advanced SEO | | Brett-S0 -
Pages with excessive number of links
Hi all, I work for a retailer and I've crawled our website with RankTracker for optimization suggestions. The main suggestion is "Pages with excessive number of links: 4178" The page with the largest amount of links has 634 links (627 internal, 7 external), the lowest 382 links (375 internal, 7 external). However, when I view the source on any one of the example pages, it becomes obvious that the site's main navigation header contains 358 links, so every new page starts with 358 links before any content. Our rivals and much larger sites like argos.co.uk appear to have just as many links in their main navigation menu. So my questions are: 1. Will these excessive links really be causing us a problem or is it just 'good practice' to have fewer links
Intermediate & Advanced SEO | | Bee159
2. Can I use 'no follow' to stop Google etc from counting the 358 main navigation links
3. Is have 4000+ pages of your website all dumbly pointing to other pages a help or hindrance?
4. Can we 'minify' this code so it's cached on first load and therefore loads faster? Thank you.0 -
Do 404 Pages from Broken Links Still Pass Link Equity?
Hi everyone, I've searched the Q&A section, and also Google, for about the past hour and couldn't find a clear answer on this. When inbound links point to a page that no longer exists, thus producing a 404 Error Page, is link equity/domain authority lost? We are migrating a large eCommerce website and have hundreds of pages with little to no traffic that have legacy 301 redirects pointing to their URLs. I'm trying to decide how necessary it is to keep these redirects. I'm not concerned about the page authority of the pages with little traffic...I'm concerned about overall domain authority of the site since that certainly plays a role in how the site ranks overall in Google (especially pages with no links pointing to them...perfect example is Amazon...thousands of pages with no external links that rank #1 in Google for their product name). Anyone have a clear answer? Thanks!
Intermediate & Advanced SEO | | M_D_Golden_Peak0 -
Link Research Tools - Detox Links
Hi, I was doing a little research on my link profile and came across a tool called "LinkRessearchTools.com". I bought a subscription and tried them out. Doing the report they advised a low risk but identified 78 Very High Risk to Deadly (are they venomous?) links, around 5% of total and advised removing them. They also advised of many suspicious and low risk links but these seem to be because they have no knowledge of them so default to a negative it seems. So before I do anything rash and start removing my Deadly links, I was wondering if anyone had a). used them and recommend them b). recommend detoxing removing the deadly links c). would there be any cases in which so called Deadly links being removed cause more problems than solve. Such as maintaining a normal looking profile as everyone would be likely to have bad links etc... (although my thinking may be out on that one...). What do you think? Adam
Intermediate & Advanced SEO | | NaescentAdam0 -
Links from new sites with no link juice
Hi Guys, Do backlinks from a bunch of new sites pass any value to our site? I've heard a lot from some "SEO experts" say that it is an effective link building strategy to build a bunch of new sites and link them to our main site. I highly doubt that... To me, a new site is a new site, which means it won't have any backlinks in the beginning (most likely), so a backlink from this site won't pass too much link juice. Right? In my humble opinion this is not a good strategy any more...if you build new sites for the sake of getting links. This is just wrong. But, if you do have some unique content and you want to share with others on that particular topic, then you can definitely create a blog and write content and start getting links. And over time, the domain authority will increase, then a backlink from this site will become more valuable? I am not a SEO expert myself, so I am eager to hear your thoughts. Thanks.
Intermediate & Advanced SEO | | witmartmarketing0 -
100 + links on a scrolling page
Can you add more than 100 links on your webpage If you have a webpage that adds more content from a database as a visitor scrolls down the page. If you look at the page source the 100 + links do not show up, only the first 20 links. As you scroll down it adds more content and links to the bottom of the page so its a continuos flowing page if you keep scrolling down. Just wanted to know how the 100 links maximum fits into this scenario ?
Intermediate & Advanced SEO | | jlane90