Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Best practice for footer in ecommerce - Shall I add Top Category links?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Best practice for footer in ecommerce - Shall I add Top Category links?

    On-Page Optimization
    4
    6
    2793
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • lcourse
      lcourse last edited by

      What would you recommend regarding links to "Top Products" and "Top Categories" in footer?

      1. Would you add them to give extra link juice to top categories?
      2. would you try to avoid category links in footer that are already in the header navigationor in the main content area to avoid linking twice from all pages?
      3. would you vary these top category links in footer according to main category
      1 Reply Last reply Reply Quote 0
      • lcourse
        lcourse last edited by

        thanks for the feedback. Will stick to few dynamic footer category links and test it.

        1 Reply Last reply Reply Quote 0
        • Everett
          Everett last edited by

          Takeshi gave some great advise, and I agree.

          I do like the idea of varying the footer navigation by category though. For example, you might interlink Men's Shoes with Women's Shoes, but you wouldn't want to link to Women's Shoes from Men's Shirts. Keeping the footer from being site-wide and making the links more relevant to the page their on will, I think, allow those footer links to carry more weight than they would otherwise.

          Whatever you choose, make sure it's best for your users. Do that and it's difficult to go wrong.

          1 Reply Last reply Reply Quote 1
          • TakeshiYoung
            TakeshiYoung @kirube last edited by

            Yeah, I'm not a big fan of mega menus or mega footers. Every link on a page dilutes the value of every other link on the page, so keep the number of links per page as low as possible, while optimizing for usability.

            1 Reply Last reply Reply Quote 0
            • kirube
              kirube last edited by

              I agree with Takeshi. You should put more emphasis on what users want.

              However based on my experience, if you limit the URLs to say 4-5 you would see some benefits. However if you plan to put much more, I wouldn't so much advice it.

              K

              TakeshiYoung 1 Reply Last reply Reply Quote 1
              • TakeshiYoung
                TakeshiYoung last edited by

                Links in the footer carry very little link value, so I wouldn't add top category links to the footer just for SEO purposes. Looks at it more from a design/user experience perspective. If having the links in the footer makes navigation easier, then go for it.

                As with anything else, the best thing to do is to test it. Install a click tracker such a CrazyEgg or ClickTale and see how people actually navigate the site. Test having the links in the footer vs removing them, and see if it affects usability, conversions rates, or SEO performance. Then keep the links that work the best.

                1 Reply Last reply Reply Quote 2
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Safxmed

                  Filter By Category bad for seo?

                  on page optimization filter by category

                  Hello Everyone! I know that a single product should not have filter by color option since it will create duplicate content, and you have to use canonical tags to solve it. BUT how about sorting through products via category/brands?
                  Filter by category changes the URL of the General shop page (ex: hello.com/Shop/Category1022039 ). This page only displays the products within, no content/ descriptions etc unlike the original category page (ORIGINAL CATEGORY PAGE) Each of these category/brand already have their own individual pages (ex: hello.com/Shop/A). This is the page that will be optimized for content, FAQ, and ranking etc. Unlike in the url created when filtering through the categories. So technically I would have 2 URL for each Brand/Category. Would they compete with each other? What would you guys suggest. Please advise me on this. Thank You

                  On-Page Optimization | | Safxmed
                  0
                • viatrading1

                  URL Structure on Category Pages

                  Hi, Currently, we having the following URL Structure o our product pages: All Products Pages: www.viatrading.com/wholesale/283/All_Products.html Category Page: www.viatrading.com/wholesale/4/Clothing.html Product Page: www.viatrading.com/wholesale/product/LOAD-HE-WOM/Assorted-High-End-Women-Clothing-Lots.html?cid=4 Since we are going to use another frontend system, we are thinking about re-working on this URL Structure, using something like this: All Products Pages: www.viatrading.com/wholesale-products/ Category Page: www.viatrading.com/wholesale-products/category/ Product Page: www.viatrading.com/wholesale-products/category/product-title/ I understand this is better for SEO and user experience. However, we already have good traffic on the current URL Structure. Should we use same left-side filters on Category Pages as in All Products Page? Since we are using Faceted Navigation, when users filter the Category (e.g. Clothing) they will see same page as Clothing Category Page. Is that an issue for Duplicate Content? Since we are a wholesale company - I understand is using "/wholesale/products/" in URL for all product pages a good idea? If so, should we avoid word "wholesale" in product-title to avoid repeated word in URL? For us, SKU in URL helps the company employees and maybe some clients identify the link. However, what do you think of using the SEO-friendly product-title, and 301 redirect it to www.viatrading.com/BRTA-LN-DISHRACKS/, so 1st link is only used by company members and Canonicalized 2nd is the only one seen by general public? Thank you,

                  On-Page Optimization | | viatrading1
                  0
                • CostumeD

                  Harms of hidden categories on SEO

                  On our website we have some invisible/hidden categories on our site. Can anyone advise whether these are harmful in terms of SEO?

                  On-Page Optimization | | CostumeD
                  0
                • salvyy

                  No-index all the posts of a category

                  Hi everyone! I would like no-indexing all the posts of a specific category of my wordpress site. The problem is that the structure of my URL is composed without /category/: www.site-name.ext/date/post-name/
                  so without /category-name/ Is possibile to disallow the indexing of all the posts of the category via robots.txt? Using Yoast Plugin I can put the no-index for each post, but I would like to put the no-index (or disallow/) a time for all the post of the category. Thanks in advance for your help and sorry for my english. Mike

                  On-Page Optimization | | salvyy
                  0
                • HiddenPeak

                  Blog on Subdomain vs. Subdirectory - Best Practices

                  Hi, I have recently been told that it no longer impacts authority or rankings if a blog is set up on a subdomain (blog.domain.com) rather than a subdirectory (/blog). However, I am reluctant to do so because I remember learning how blog subdomains did not adhere to SEO best practices. Would anyone be able to shed some light on the latest SEO best practices regarding this topic? Many thanks, Erin

                  On-Page Optimization | | HiddenPeak
                  0
                • dawsonski

                  Is it necessary to add keywords to all of your pages?

                  Hi Everyone he company I work for has  just built a new website  with approximately 87 pages/sub pages. Should i be looking to add keywords and descriptions  to all of these pages, via the allocated areas in the back end of the site?  I am using "google's key words" tool  to generate relevant key words. If any one has any advice it would be much appreciated. Thanks for you help Regards Pete

                  On-Page Optimization | | dawsonski
                  0
                • 77Agency

                  URL best practices, use folders or not ?

                  Hi I have a question about URLs. Client have all URL written after domain and have only one / slash in all URLs. Is this best practice or i need to use categories,folders? Thanks

                  On-Page Optimization | | 77Agency
                  0
                • drewschmaltz

                  Category Pages with Sub-Categories

                  The image will explain it all...  Each category page starts on the subject of the first sub-category page.  This happens twice (well actually 3 times since this section of the site is called showroom and it starts on the tab mowers). Is this a terrible approach?  If so, how could a site like this be better navigation-ally organized. cat-subcat.png

                  On-Page Optimization | | drewschmaltz
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.