Now that Google is no longer publicly displaying Page Rank updates, how will this effect Moz's ability to calculate DA and PA?
-
Hi,
How much more important do you guys think that Moz's Page Authority and Domain Authority metrics are going to become now that Google has stopped giving people public access to a site or pages Page Rank?
And how accurate is PA and DA as a measurement in comparison to Page Rank..so for example if I was seeking a guestposting opportunity and saw a site as having a PR of 4....if I now looked to Moz's Page and Domain Authority metrics instead...would that still give me equivalent information on the strength of that domain and thus make a judgement on whether it will be a worthy site for a guestpost..
I guess what I am asking is, how close is now looking at Moz's metrics (ie. a third party company) to the info on PageRank that was being updated by Google themselves?
Also will the lack of updated public PR info from Google effect the ability for Moz to calculate PA and DA??
Look forward to your replies on this,
-
would now looking at the DA and PA of the domain/page respectively, be equally effective in determining the quality of a site, to ascertain whether it is worth reaching out to...?
-Yea it will be more effective.
Hope this helps
-
Okay thank you.
I final question, in context of an example.
So based on the above, I would assume that, say someone was seeking a relevant guest post opportunity for a high quality piece of content that they had written. Whereas in the past they may have looked at a domains/sites PageRank to determine the authority/strength of a site/page when deciding which sites to reach out with the content piece, would now looking at the DA and PA of the domain/page respectively, be equally effective in determining the quality of a site, to ascertain whether it is worth reaching out to...?
Thanks.
-
"But what I was getting at was, did DA and PA scores take publicly available Page Rank information into account when compiling the scores?"
No they did not, Page Rank was not as great of a metric to track to begin with.
UPDATE I have no sure way of knowing if they did so in the past or starting out, maybe we will get an actual answer from a Moz staff if it was part of dozen of other factors. But its highly unlikely.
-
Hi thanks for your response,
But what I was getting at was, did DA and PA scores take publicly available Page Rank information into account when compiling the scores?
Because if they did, surely the scores will have changed/possibly becoming less accurate as Google has now made PageRank data private, so that is one less factor that Moz can include in their scores for DA and PA?
-
Domain Authority is Moz's calculated metric for how well a given domain is likely to rank in Google's search results. It is based off data from the Mozscape web index and includes link counts, MozRank and MozTrust scores, and dozens of other factors.
(source: http://moz.com/learn/seo/domain-authority)
At this point because its been atleast 6mo since last PR was updated, DA and PA is more accurate.
"would that still give me equivalent information on the strength of that domain and thus make a judgement on whether it will be a worthy site for a guestpost"
-In my opinion it has always given a more valid metric of authority and strength than PR.
The only downside and to comment to "how close is now looking at Moz's metrics (ie. a third party company) to the info on PageRank that was being updated by Google themselves"
Mozscape is not as large as the Google index, but it is pretty big and significant now.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International pages - SEO - which metatags to use?
I'm trying to get my International pages set up correctly for SEO
Industry News | | MikeSEOTruven
Can you tell me which of the following meta-tags are the ones to use on the pages?
I've heard that some might be obsolete, so will it hurt if I throw on all 3 or just choose 1? Example: Italian language page0 -
Is there official Link Balance profile advice (anchor text) from Moz?
Hi, We are adjusting our external Link Balance profile, but we're not 100% sure on what we should be adjusting it to in terms of Anchor text balance (branded, exact match etc) We found this resource:
Industry News | | STL
http://dashburst.com/seo-balanced-link-profile/ And closer to home:
http://moz.com/blog/anchor-text-distribution-avoiding-over-optimization But has Moz done any actual research they can share on what is the best balance to have? Thanks.
Rich Talbot0 -
Dex Landing Pages!
Hello Moz-ers! Have a question for the community that I'd like some feedback on, here is the situation My client owns a local business, which has a website that we built for them last year. Rankings and traffic have been great, and they're doing well in a competitive market. This client also works with Dex Media, who manages some of the marketing for this business. In this effort Dex has purchased a few variations of the branded domain names, and has placed landing pages at these URL's with basic information, phone number, etc. Seems like a standard page for one of these sites. These sites have different phone numbers, used for tracking leads from those particular pages. To me, these seem totally unnecessary and also as though it could be something pulling visitors away from the main website, which details all of their services, etc. It also seems like it could pretty easily confuse or frustrate potential visitors with the 4 similar domain names, each with different numbers of the same business. I told the client that I thought this might be the case, and at the very least they should ask Dex about acquiring ownership of those extra domains containing their brand in addition to seeing if they would be able to just redirect those URLs to the main domain. They responded by saying that Google doesn't care about any of this, citing this article: https://support.google.com/adwordspolicy/answer/2643759?hl=en# To me, that support link appears to not address the issue at hand, as it focuses mainly on proxy URL's being used giving the example of proxy.example.com Can anyone weigh in here with an opinion? Is there any reason to think that these extra domains would not have a potential negative impact on client traffic/rank for the main domain? Thanks! Tyler
Industry News | | kbaltzell0 -
Google update on Jan 17 2013 ?
Hi guys, Today ( Jan 17 2013 ) I am observing a lot of changes within google serp for a variety of keyword. im feeling like if there was a google update somehow. There seems to be few thread around the web that claim such an update ( or a panda refresh ) , were you affected ? Did somebady else noticed a huge SERP fluctuation within their primary keyword ? Thanks in advance for your answer 😄 Best regards, Yan
Industry News | | ydesjardins2001 -
What's yor SEO predictions for 2013?
I think radical new search result snippets, move away from anchor text, possible Google pull away from non G+ social signals (in favour of rel author) could be highlights in 2013. What are your predictions?
Industry News | | AndyMacLean0 -
How do i get a description in my google local listing
My site is listed in the serps at number one but where google used to list the name of my site with the meta description below it, now Google lists my site title with my address to the right side and below it says Google+page instead of listing my meta description which had my key search phrase in it and also a call to action to see my video on my site. My click through was much better with the meta description below it and the call to action. is there any way i can get the description back under my title in the serps? Maybe by deleting my Google + page? Thanks in advance, Ron
Industry News | | Ron100 -
Google International and National Algorithm
Hi guys, I have a question. Do you have an experience about google national and international ranking algorithm. For example, is the same algorithm for " Google.de " Germany, and " Google.com "??? For example, lot of tactics, are valid and effective on google.de and not effective on google.com, tell us about this . Do you have any idea? Share your skills please! we need your help!
Industry News | | leadsprofi0 -
My websites Internal page is not ranking.
Hi, I had "x1", "x2","x3" keywords ranked for my websites internal page that is "www.somesite.com/internal-page.htm" i was fairly doing well for my keywords mostly in top 5, but now the case is from last couple of weeks, my internal page url is gone & replaced with home page. And I don't see internal page anywhere mostly in top 1000, is that penalty to internal page ?If yes how can i troubleshoot this ? I see my other pages in top 20-30 but that specific page is not anywhere. Please let me know. -Sunny.
Industry News | | sunny.popali0