Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?
-
I'm using the Google AdWords keyword planner and Bing Webmaster Keyword Research tool. For both, I'm trying to get accurate search volume for the exact term "advertising sales".
Over the last thirty days, Bing reports a volume of 5,988. Google's average monthly search volume is 880. Given the market share Google has, I would expect a much higher volume, especially when compared to Bing. Can you offer some ideas of why this might be happening?
-
Update: I checked exact match search volume on Bing using the past 30 days and on Google AdWords keyword planner using average monthly searches. For "advertising sales", Google gives me 480 and Bing gives me 11,224. Can someone offer ideas of why the issue is continuing?
-
I appreciate the reply, but I'm comparing Bing exact match to Google exact match, so that wouldn't be the cause for the discrepancy.
-
Hi Kevin,
Google's tool only give exact match search volumes whereas Bing includes broad phrase and exact match results. This might be the cause for the discrepancy in volumes. Google's data being displayed in the keyword tool might not be that current.
Cheers,
SEO5..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking a homepage for keywords
We recently found a handful of keywords we would like our homepage to rank for (for example - customer experience). On our homepage we have articles (4-5 posted daily) that feature the keywords we are targeting (one being customer experience). How do the keywords we are using in our daily articles that are posted to the homepage affect the overall keyword ranking for the homepage? In other words do the keywords used in the articles (title, first 2-3 paragraphs, meta description, etc.) all roll up/build up to the homepage's keywords or how does that work?
Keyword Research | | carlystemmer0 -
Domestic keyword searches
Hello I've spent some much information about how to get the best keywords for my SEO niche page. However, since the recent google changes, different opinions I fond it hard to use something accurate. Also the fact hat may keywords has so many variables, it makes it even tougher and more complex for a new beginner like me. Could anyone please guide me in the right way please? Lets say I would like rankings for Electronic Cigarettes in Norway. It can be written in so many different way, ecig. e-cig. elcig, e cigarette etc etc. (norwegian version ofc) I have for the most part used google keyword planner, but I am really unsure of what boxes to tick and not. I have deleted my wordpress installation and starting from scratch. But I want to make sure I get it 100% right this time before I start.
Keyword Research | | Kroeriks0 -
Long tail keyword research tool
What long tail keyword research tool do you use besides Moz keyword research tool. Thanks
Keyword Research | | zsyed0 -
Google search not grouping keywords properly
When is a 'Repair' not a 'Repair'...? When it's a "Service" (... cue rapturous applause and laughter!) We run an air conditioning website and we have recently noticed that Google is assuming the keyword "Repair" also means "Service". For example if you type in (in the UK) "Air Conditioner Repair" the first page of Google it puts the word "Service" in bold. E.g: 1. Check this before calling for air conditioner service - YouTube 2. Halfords Autocentres| Air Conditioning Service for all car makes and 3. Service Your Air Conditioner for Summer Comfort « Sustainable Now... why do I find this annoying. I had a amicable dispute with a colleague last year before all of this happened. I noticed that our Google Adwords campaign was showing a high bounce rate for our /air_conditioning_service page. He explained to me that if someone wanted and 'air conditioning service' it was because they wanted their air conditioning fixed / cleaned etc. My argument was that a fair few of the people bouncing off were actually looking for a company to provide a service (of air conditioning) that they were looking for. We split the page in half (half linking through to a repair page and the other half to a page about the service that we offer) and ran a test against the original. I was only expecting a small percentage of people to click on the new option we had added to the page, however, the difference was far greater than ever expected. It was a 60/40% split in favour of the new option not people wanting their aircon repaired/serviced! So in conclusion... very annoyingly, Google is recognising my service page rather than my far more relevant repair page, and there seems to be nothing I can do about it (other than make my service page more relevant) Rant over... but has anyone else experienced anything similar? Is there anything you can do about it?
Keyword Research | | trickshotric0 -
How should i see exact search volume of keywords
One of the seo company provide me the 2 keywords which have a 5400 exact searches per month but when i see this on google adword tool i didn't find 5400. it is only showing around 500-1000 exact searches, so how they are calculating these exact searches.. Here i am posting my screenshot please check - http://i46.tinypic.com/ezs7b.jpg
Keyword Research | | xplodeguru0 -
How reliable is GWT's keyword data & what is the most accurate way of determining keywords you currently rank for?
I have been monitoring the query data (keywords, average position, CTR, etc.) in GWT, but sometimes the ranking data seems off. I filter the dates for the past week, so it is the most recent. I manually check some of the rankings and they are way off. Does anyone have feedback on this? If you have access to multiple domain data, that would be great. What is the most accurate way of determining keywords you currently rank for? I have also used keywordspy, and that is off too!
Keyword Research | | inhouseseo0 -
Local Keyword Geolocation
I am really confused about how geolocation and search works. For example, I can search "Air Conditioning Repair" in Google and will get local search results depending on my geolocation. How do I set up keywords in SEOmoz "Air Conditioning Repair" and get the ranking depending on the users geolocation? Do I have to have the keyword "Sacramento Air Conditioning Repair" to get the same results if I search within the vicinity of Sacramento with the term "Air Conditioning Repair." Thanks in advance for everyones help on this question.
Keyword Research | | TalkingSheep0 -
No idea where to start with keywords
I have a friend who owns an IT business in Pennsylvania. I have been on the adwords tool begging for keywords that people are searching for and I am getting no search results at all. I have tried all types of combinations- IT consultant Pennsylvania IT consultant PA network solutions pennsylvania computer tech pennsylvania ...and many variations thereof. Does this mean that maybe just no one looks for this type of business on google? What would you guys do in this situation? Thanks!
Keyword Research | | GroundFloorSEO0