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  4. Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?

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Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?

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  • Kevin_P
    Kevin_P last edited by Oct 28, 2013, 5:32 PM

    I'm using the Google AdWords keyword planner and Bing Webmaster Keyword Research tool. For both, I'm trying to get accurate search volume for the exact term "advertising sales".

    Over the last thirty days, Bing reports a volume of  5,988. Google's average monthly search volume is 880. Given the market share Google has, I would expect a much higher volume, especially when compared to Bing. Can you offer some ideas of why this might be happening?

    1 Reply Last reply Reply Quote 0
    • Kevin_P
      Kevin_P last edited by Nov 12, 2013, 10:37 AM Nov 12, 2013, 10:37 AM

      Update: I checked exact match search volume on Bing using the past 30 days and on Google AdWords keyword planner using average monthly searches. For "advertising sales", Google gives me 480 and Bing gives me 11,224. Can someone offer ideas of why the issue is continuing?

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,14 days
      • Kevin_P
        Kevin_P @SEO5Team last edited by Oct 29, 2013, 8:01 PM Oct 29, 2013, 8:01 PM

        I appreciate the reply, but I'm comparing Bing exact match to Google exact match, so that wouldn't be the cause for the discrepancy.

        1 Reply Last reply Reply Quote 0
        • SEO5Team
          SEO5Team last edited by Oct 29, 2013, 1:38 AM Oct 29, 2013, 1:38 AM

          Hi Kevin,

          Google's tool only give exact match search volumes whereas Bing includes broad phrase and exact match results. This might be the cause for the discrepancy in volumes. Google's data being displayed in the keyword tool might not be that current.

          Cheers,

          SEO5..

          Kevin_P 1 Reply Last reply Oct 29, 2013, 8:01 PM Reply Quote 0
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