Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What's the deal with significantLinks?
-
http://schema.org/significantLink
Schema.org has a definition for "non-navigation links that are clicked on the most." Presumably this means something like the big green buttons on Moz's homepage. But does anyone know how they affect anything?
In http://moz.com/blog/schemaorg-a-new-approach-to-structured-data-for-seo#comment-142936, Jeremy Nelson says " It's quite possible that significant links will pass anchor text as well if a previous link to the page was set in navigation, effictively making obselete the first-link-counts rule, and I am interested in putting that to test." This is a pretty obscure comment but it's one of the only results I could find on the subject. Is this BS? I can't even make out what all of it is saying.
So what's the deal with significantLinks and how can we use them to SEO?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Over-optimizing Internal Linking: Is this real and, if so, what's the happy medium?
I have heard a lot about having a solid internal linking structure so that Google can easily discover pages and understand your page hierarchies and correlations and equity can be passed. Often, it's mentioned that it's good to have optimized anchor text, but not too optimized. You hear a lot of warnings about how over-optimization can be perceived as spammy: https://neilpatel.com/blog/avoid-over-optimizing/ But you also see posts and news like this saying that the internal link over-optimization warnings are unfounded or outdated:
Intermediate & Advanced SEO | | SearchStan
https://www.seroundtable.com/google-no-internal-linking-overoptimization-penalty-27092.html So what's the tea? Is internal linking overoptimization a myth? If it's true, what's the tipping point? Does it have to be super invasive and keyword stuffy to negatively impact rankings? Or does simple light optimization of internal links on every page trigger this?1 -
What's the best way to noindex pages but still keep backlinks equity?
Hello everyone, Maybe it is a stupid question, but I ask to the experts... What's the best way to noindex pages but still keep backlinks equity from those noindexed pages? For example, let's say I have many pages that look similar to a "main" page which I solely want to appear on Google, so I want to noindex all pages with the exception of that "main" page... but, what if I also want to transfer any possible link equity present on the noindexed pages to the main page? The only solution I have thought is to add a canonical tag pointing to the main page on those noindexed pages... but will that work or cause wreak havoc in some way?
Intermediate & Advanced SEO | | fablau3 -
Is Chamber of Commerce membership a "paid" link, breaking Google's rules?
Hi guys, This drives me nuts. I hear all the time that any time value is exchanged for a link that it technically violates Google's guidelines. What about real organizations, chambers of commerce, trade groups, etc. that you are a part of that have online directories with DO-follow links. On one hand people will say these are great links with real value outside of search and great for local SEO..and on the other hand some hardliners are saying that these technically should be no-follow. Thoughts???
Intermediate & Advanced SEO | | RickyShockley0 -
Should you allow an auto dealer's inventory to be indexed?
Due to the way most auto dealership website populate inventory pages, should you allow inventory to be indexed at all? The main benefit us more content. The problem is it creates duplicate, or near duplicate content. It also creates a ton of crawl errors since the turnover is so short and fast. I would love some help on this. Thanks!
Intermediate & Advanced SEO | | Gauge1230 -
Does Google Read URL's if they include a # tag? Re: SEO Value of Clean Url's
An ECWID rep stated in regards to an inquiry about how the ECWID url's are not customizable, that "an important thing is that it doesn't matter what these URLs look like, because search engines don't read anything after that # in URLs. " Example http://www.runningboards4less.com/general-motors#!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 Basically all of this: #!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 That is a snippet out of a conversation where ECWID said that dirty urls don't matter beyond a hashtag... Is that true? I haven't found any rule that Google or other search engines (Google is really the most important) don't index, read, or place value on the part of the url after a # tag.
Intermediate & Advanced SEO | | Atlanta-SMO0 -
Do I need to use canonicals if I will be using 301's?
I just took a job about three months and one of the first things I wanted to do was restructure the site. The current structure is solution based but I am moving it toward a product focus. The problem I'm having is the CMS I'm using isn't the greatest (and yes I've brought this up to my CMS provider). It creates multiple URL's for the same page. For example, these two urls are the same page: (note: these aren't the actual urls, I just made them up for demonstration purposes) http://www.website.com/home/meet-us/team-leaders/boss-man/
Intermediate & Advanced SEO | | Omnipress
http://www.website.com/home/meet-us/team-leaders/boss-man/bossman.cmsx (I know this is terrible, and once our contract is up we'll be looking at a different provider) So clearly I need to set up canonical tags for the last two pages that look like this: http://www.omnipress.com/boss-man" /> With the new site restructure, do I need to put a canonical tag on the second page to tell the search engine that it's the same as the first, since I'll be changing the category it's in? For Example: http://www.website.com/home/meet-us/team-leaders/boss-man/ will become http://www.website.com/home/MEET-OUR-TEAM/team-leaders/boss-man My overall question is, do I need to spend the time to run through our entire site and do canonical tags AND 301 redirects to the new page, or can I just simply redirect both of them to the new page? I hope this makes sense. Your help is greatly appreciated!!0 -
Include Cross Domain Canonical URL's in Sitemap - Yes or No?
I have several sites that have cross domain canonical tags setup on similar pages. I am unsure if these pages that are canonicalized to a different domain should be included in the sitemap. My first thought is no, because I should only include pages in the sitemap that I want indexed. On the other hand, if I include ALL pages on my site in the sitemap, once Google gets to a page that has a cross domain canonical tag, I'm assuming it will just note that and determine if the canonicalized page is the better version. I have yet to see any errors in GWT about this. I have seen errors where I included a 301 redirect in my sitemap file. I suspect its ok, but to me, it seems that Google would rather not find these URL's in a sitemap, have to crawl them time and time again to determine if they are the best page, even though I'm indicating that this page has a similar page that I'd rather have indexed.
Intermediate & Advanced SEO | | WEB-IRS0 -
How to deal with old, indexed hashbang URLs?
I inherited a site that used to be in Flash and used hashbang URLs (i.e. www.example.com/#!page-name-here). We're now off of Flash and have a "normal" URL structure that looks something like this: www.example.com/page-name-here Here's the problem: Google still has thousands of the old hashbang (#!) URLs in its index. These URLs still work because the web server doesn't actually read anything that comes after the hash. So, when the web server sees this URL www.example.com/#!page-name-here, it basically renders this page www.example.com/# while keeping the full URL structure intact (www.example.com/#!page-name-here). Hopefully, that makes sense. So, in Google you'll see this URL indexed (www.example.com/#!page-name-here), but if you click it you essentially are taken to our homepage content (even though the URL isn't exactly the canonical homepage URL...which s/b www.example.com/). My big fear here is a duplicate content penalty for our homepage. Essentially, I'm afraid that Google is seeing thousands of versions of our homepage. Even though the hashbang URLs are different, the content (ie. title, meta descrip, page content) is exactly the same for all of them. Obviously, this is a typical SEO no-no. And, I've recently seen the homepage drop like a rock for a search of our brand name which has ranked #1 for months. Now, admittedly we've made a bunch of changes during this whole site migration, but this #! URL problem just bothers me. I think it could be a major cause of our homepage tanking for brand queries. So, why not just 301 redirect all of the #! URLs? Well, the server won't accept traditional 301s for the #! URLs because the # seems to screw everything up (server doesn't acknowledge what comes after the #). I "think" our only option here is to try and add some 301 redirects via Javascript. Yeah, I know that spiders have a love/hate (well, mostly hate) relationship w/ Javascript, but I think that's our only resort.....unless, someone here has a better way? If you've dealt with hashbang URLs before, I'd LOVE to hear your advice on how to deal w/ this issue. Best, -G
Intermediate & Advanced SEO | | Celts180