Decent Bounce Rate but extremely low visit duration and page depth?
-
I'm having a bit of difficulty understanding the Bounce Rate, Visit Duration, and Page Depth metrics in Google Analytics. GA is reporting that my site's bounce rate is pretty decent - currently 36%.
Yet when I drill down into audience behavior engagement, I am seeing that the vast majority of visit durations are 0-10 seconds, and the page depth is only 1 for a majority of visitors.
If this were the case, wouldn't my bounce rate be higher?
-
Interesting... one of my clients has the opposite problem. Bounce rate is over 50% yet average pages per visit is over 4 and average time per page is over 3 minutes. Peter's suggestion seems to be a very good one. Check individual pages to see who needs fixing the most. Put more oil on the squeaky wheels.
-
Hi
How many pages are being measured on your site? An average site bounce rate of 36% is good but it is only an average. You really need to look at individual page bounce rates to see where issues may be occurring.
That you say the vast majority of pages are seeing visit duration of 0-10 seconds and page depth of 1 would suggest you may have a small number of high performing pages, but many are under performing.
For a low page count that could correlate to a low average bounce rate, but as I say to really need to measure page performance at a page level rather than a site level.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Displaying different site content to users who have already visited your site
I've seen and heard about the concept of treating repeat site visitors differently, displaying different content based on behavior etc. Not sure what it's called buy Hubspot seems to offer something like this with their platform. Anyone know of a third party app (Wordpress perhaps) or tool that does this? How does this even work? Thanks for the help!!
Search Behavior | | RickyShockley0 -
Google site: search showing twice amount of indexed pages. why?
I have around 50k pages indexed on my site but when I do a google site: of my site it shows around 100k pages indexed. Why is it showing so much more? It is also only showing around 700 pages indexed in my web masters account for the site. Background: We have a custom site map being generated automatically. Let me know if you would like more info, Thanks.
Search Behavior | | Nicktaylor10 -
All pages were returning 404 for an hour. Will it impact the SERPS?
Hi, Due to a bug in my website system, all the pages were returning an 404 default page for a period of 1 hour. Can this event impact the SERPs of this site? (the site is heavily visited, more than 500k users coming from google every day, so I assume google crawls my pages every moment)
Search Behavior | | lucasms0 -
How come some local 7 pack listings link to site and some link to the G+ page?
Does anyone know how to fix this issue? Even though a site profile has had the website added to it Google continues to link the main "title tag" link to the G+ page and not the actual website domain. Thanks for any info in advance! https://www.google.com/#sclient=psy-ab&q=dog+sitting+in+rockaway&oq=dog+sitting+in+rockaway&gs_l=hp.3..0i22i30l4.14871.16189.1.16397.8.8.0.0.0.0.296.2042.2-7.7.0...0.0...1c.1.15.psy-ab.Y1db0jo77V0&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.47244034,d.bmk&fp=722b460c2153b7be&biw=1920&bih=910
Search Behavior | | irvingw0 -
Seller rating in Serps
Hello everyone, I saw something weird today with my own site in Google: http://www.google.nl/webhp?hl=nl&tab=ww#hl=nl&sclient=psy-ab&q=xenon+h4&fp=534989fd828f8f2e&pws=0 The site you see position one is my site (HIDxenonverlichting.nl), you see the seller rating with the stars, but also nearly 2 rules of price information: ''Prijsklasse: Normale prijs: € 79,99 Tijdelijke prijs € 74,99 Inclusief 21% BTW & Gratis verzending!' At this site i don't even have MicroData installed for the reviews or prices, and i've never seen such a long price description in Google. So i was wondering, how could this happen, because i want this much information also at other product pages of course. But then first need to know how this happened? Regards, Yannick
Search Behavior | | iwebdevnl0 -
Dating Blog Posts & How Fast Google Picks up on New Pages
I had until a few months ago included the original post date of a new blog post on the site. I then removed it and none of my results in Google now include the blog post date, although for some (for articles written about events) Google includes the date of the event where you would usually see the post date. Since I did this, it seems like new blog posts are taking longer to rank on Google, some results are ranking well, and others declined relative to what I would have previously expected. What's the best thing to be doing? To include a date (considering a lot of my content is not time-relevant) or to keep it as it is now? The second thing, is I often go through and update my articles with new information and re-post it in my rss feed etc - ie the date becomes new again. How does Google treat this? Any ideas or comments would be great! Thanks
Search Behavior | | ben10001 -
Click through rate crashing...
I have been on a pretty big content upgrade on my websites. More content 5 pages to 14 pages 100 words to 500+ words per page More images More alt tags This has increased my traffic & my click through rates due to a massive increase in impressions. But because the impressions have gone up so much further my CTR had crashed. I have gone from : 500--> 50 to 4500 -->70 In one month. (Taken from Google webmaster tools) Will having a much lower CTR hurt my ranking in the long run? In the end I want more phone calls about my service so far I'm not yet seeing that conversion happening.
Search Behavior | | Mcarle0 -
Would you say it is more bennificial to seperate keywords in the title tag tag of a page using a common ( keyword , keyword | Domain.com) or using a hyphen as SEOmoz best practices reccommends (keyword - keyword | domain.com)?
Title tag best practices according to seomoz is the following keyowrd - keyword | brand.com but I have seen some interesting results from using a comma as to a hyphen to seperate keywords as reccomended and wanted to know which method is more crawler friendly.
Search Behavior | | JHSpecialty0