Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should we use brand name of product in URL
-
Hi all,
What is best for SEO. We sell products online. Is it good to mention the brand in the product detail page URL key if (part of) the brand is also in the home url?
So our URL is: www.brandXstore.com
Is it best to do: www.brandXstore.com/brandX-productA.html
of just do: www.brandXstore.com/ProductA.html
Thanks for quick answering
-
Agree with Brady & Adam on this one. Each great responses.
I'll just add that, for the most part, the URL should be for the user first and then the search engine. A lot of times brands have funk looking URLs that have numbers and symbols in them - not user friendly. So, I'd recommend adding your descriptive keyword/producA/B/C into the URL if it'll help the user understand your product and navigate your site better
Hope this helps!
-
Inserting the brand name again in the product page portion of the URL is unnecessary and looks like a keyword stuffing technique. Assuming the brand you're representing gets a lot of search traffic, focusing on the power of your domain should be more than enough to attract visits to your site.
Focusing on users should be your main focus when designing URL structures. As a potential customer, repeating the brand name in the URL of pages would be unnecessary and unattractive. Thus, it will (probably) have the same effect on search engines. As Adam said, short and user-friendly is the way to go.
-
Hi Jeroen
I would look more into making sure the URLs are kept fairly short and friendly. I wouldn't expect a huge SEO impact from this, I would look more into the question "does including the brand name in the URL improve usability for my visitors?". Maybe you have several "ProductA" all by different brands? If this is the case then yes I would include the brand name in the URL.
If you are selling only BrandX products on your store and nothing else then I would not bother putting in the brand name as you are already including the brand in your main site URL. Having it twice could make the URL look at bit keyword stuffed.
Hope this helps.
Adam
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Review Microdata if the product does not have a review
We have many products that do not have reviews and are causing warnings in googles microdata. Is there anything you can do for products without a review so you don't get errors for aggregate review or review??
Algorithm Updates | | jforthofer0 -
Is using REACT SEO friendly?
Hi Guys Is REACT SEO friendly? Has anyone used REACT and what was the results? Or do you recommend something else that is better suited for SEO? Many thanks for your help in advance. Cheers Martin
Algorithm Updates | | martin19700 -
Can hreflang tags still work when the Alternate URL is 301 redirecting to a translated URL in Japanese Characters?
My organization has several international sites 4 of them of which have translated URLs in either Japanese, Traditional Chinese, German & Canadian French. The hreflang tags we have set up on our United States look something like this: But when you actually go to http://www.domain.co.jp/it-security/ you are 301 redirected to the translated URL version: www.domain.co.jp/it-セキュリティ/
Algorithm Updates | | brantmk
My question is, will Google still understand that the translated URL is the Alternate URL, or will this present errors? The hreflang tags are automated for each of our pages and would technically be hard to populate the hreflang with the translated URL version. However we could potentially make the hreflang something customized on a page level basis.0 -
Can I use schema markup for my Trustpilot results?
Hi we have excellent Trustpilot reviews & want to know if we can include these in schema markup in order for the results to show in SERPs? The Trustpilot results show in PPC but not SERPs. A competitor looks to have no Trustpilot or other independent reviews but is showing 5 stars in SERPs, i also cant find any customer reviews on their site, it looks to be just coding that is driving the SERPs view? Their site is goldencharter.co.uk Any thoughts much appreciated Thanks Ash
Algorithm Updates | | AshShep11 -
URLs contains other language than English
I am in need of your advice in regards to urls of my new sites. I have got one site from gulf region site is in English and Arabic language. The issue is we are getting url from both. Some are Arabic, do you guys think it will effect the ranking result? url example is : www.mydomain.com/بيع-بي-سيارة
Algorithm Updates | | Mustansar0 -
Google sets brand/domain name at the end of SERP titles
Hi all, I am experiencing that Google puts our domain name at the end of the titles in SERPs. So if ia have a title: "See our super cool website", Google would show "See our super cool website - Betxpert.com" in the SERPs Well. This is okay. Apart from the fact that i myself often put the brand name in the title AND the fact that Google mispells the site name. The brand is BetXpert with a upper case X...so when i get a SERP with "See our super cool website - BetXpert - Betxpert.com" I am annoyed 🙂 Any one out the know how to tell Google the EXACT brand name, such that they do not set a value the site owner does not want to have? -Rasmus
Algorithm Updates | | rasmusbang0 -
Troubleshooting Decline of Branded Keyword Searches
Hi, Over the past year, I have seen a huge change in the distribution of our organic keyword traffic. I'm trying to research why our branded keywords have gone down. Google analytics only shows me impressions for the past three months. Does anyone have ideas on how to explain this change in traffic? Please see the attached chart. Thanks! branded-v-nonbranded-organic-search.jpg
Algorithm Updates | | netdiva_amy0 -
"Revisit-after" Metatag = Why use it?
Hi Mozfans, Just been thinking about the robots revisit metatag, all pages on my website (200+ pages) have the following tag on them; name="revisit-after" content="7 days" /> I'm wondering what is the purpose of the tag? Surely isn't it best to allow robots (such as Googlebot or Bingbot) to crawl your site as often as possible so the index and rankings get updated as quickly as possible? Thanks in advance everyone! Ash
Algorithm Updates | | AshSEO20110