How to Push Free Offer for Links, Likes and Shares.
-
I have been working with a UK based printing company for a while now.
We have had some good success, ranking well for most of our target phrases.
One thing we do is to offer select Graphic Designers and Illustrators free business cards.
Last year we approached a load of Designers and Illustrators (sourced via followerwonk) and printed cards for them, but we have run out of suitable candidates.
One particular problem is that if the designers don’t need cards at that moment in time, the offer is forgotten about.
Any Ideas how we can give the offer a lift?
Let me know your thoughts.
Justin
-
Here are a few ideas:
-
Create a nice landing page and drive traffic to it from native ad platforms on Facebook, Twitter, Linked-In....
-
Partner with "groups" on Facebook, Linked-In and G+ to offer their members free business cards
-
Write guest by-line articles for small business sites about how to go off on your own and start a design business on a budget, and include references to your landing page for free business cards
All of this assumes that the landing page has some sort of pre-qualifying questions since you mentioned "select" graphic designers and illustrators.
I think partnering with design groups to offer their members free cards would be a good way to go. You can find groups of designers on just about very major social media / networking platform on the web. You can even try local groups from Meetup.com and elsewhere. You could partner with a design conference, or a graduate school... You could buy placement in a design-related newsletter, etc...
-
-
You can take the help of Facebook ads
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect social media links to https?
Hi fellow SEO-ers! One of the sites I'm responsible for uses a Twitter or Facebook feed on most of their pages, next to their unique content. As the tweets (twits?) and comments in some of these feeds are old, they still refer to the old Twitter and Facebook-domains using http (instead of https). These links are all automatically 301-redirected, but still make up ca. 9% of the links on the site. Do you think that this affects SEO? I doubt it, because I suppose that Google has seen this many times and understands that these links are still pointing to the same content. Although my client is prepared to write a script to auto-update all these links, I think it won't make a difference. What do you think? Thanks for your feedback!
Social Media | | corusent0 -
Number of Facebook likes and shares for a webpage went significantly down.
I noticed that a bunch of "likes" and "shares" had gone down for a webpage I do marketing for, and I wanted to see if anyone had also experienced this. About two years ago, I realized that when I would send a FB message with a link to a webpage I was promoting, the number of shares and likes for the page would go up by one. So, thinking that I had stumbled onto something incredible, I proceeded to message over 500 people on facebook with a link to the webpage. Soon enough, I had increased the likes and shares displayed on the webpage to 635 (as shown in the Digg Digg plugin). Today, I went back to the same page and realized the number of shares and likes had gone down to 160. Has anyone experienced a drop in the number of shares and likes, and has anyone increased their likes and shares by sending a message with a link to a webpage being marketed? (You can test this out by messaging someone in facebook with a single link to webpage that displays the number of facebook "likes" and "shares" -Once you send the message the number should go up by one) Thanks
Social Media | | 1activator0 -
Is this link a follow or no follow one? Is it worth it to pay to be listed? http://westfaironline.com/businessdirectory/john-meyer-consulting/
Is this link a follow or no follow one? Is it worth it to pay to be listed?
Social Media | | DianeDP0 -
Vibrant Facebook Community around a Business, how to ask for links?
Hello, Helping a friend out with their site: Black Mountain Colorado Dude Ranch. It is an awesome dude ranch (working ranch that has cabins for rent so you can get that 'western experience' without buying a ranch. Yes there are cattle drives). They have a great ~1000k a picture facebook page https://www.facebook.com/blackmtnranch that is fantastic, but I'm completely at a loss on how to get help with our ranking terms from this (as most don't have blogs, websites or any knowledge of what linking is outside facebook). Ideas? tl;dr Asking for links from people without sites is confusing to them, but is there any tips to getting help from them?
Social Media | | andrewhyde0 -
Using LinkedIn for Facebook likes?
Now I know that shortcuts are usually not a good sign for SEO. However if I am on a group on linked and there are Facebook like exchanges going on I am getting real people in the right market, right? See picture for more details. Is this valuable? NGpT0.png
Social Media | | SEODinosaur0 -
Facebook like box error
Hello, Using the following code to display a facebook like box http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142" data-width="198" data-height="320" data-show-faces="true" data-stream="false" data-header="true"> Getting "log in to see this content" when we're not logged in. Our Age setting is set to 13+ example image attached Thanksfacebook-error.gif
Social Media | | BobGW0 -
What's more important? Facebook fans, or likes?
Until now, I've been focusing on getting Facebook likes for my site, and amassed quite a lot. However it felt like I was missing an opportunity by not connecting directly to my audience. So I created a Facebook page which my site visitors can like. But this means having to promote two different things: a "facebook like" for my site, and a "facebook like" for my facebook page, which seems silly. So, I was wondering if: there is a way to combine the likes of my site to the likes of my FB page? Or a way for a visitor to like both through a single click? what's more important to Google: FB-likes to your site, or to your FB-page? Thank you!
Social Media | | GregMoine1