Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to optimize SEO value of links in a calendar
-
Hi All-
I am building a website about outdoor activities (cycling, kayaking, hiking, etc.). The site will most likely be built with either Joomla or Wordpress. A key piece of the site will be a calendar of upcoming events. The calendar will list the basic attributes of each event like date, time and location. However if an event has a webpage of it's own I will also include a link to that page in the details of the event. My question is: How can I create a calendar that will capitalize on the SEO value of the links included in the event descriptions?
I've noticed many similar sites put events into a Google calendar and then embed the Google calendar into their webpage. In that situation would Google even see any external links included in the descriptions of the events?
Thanks in advance for any input.
-Chris
-
Michael-
Thank you for that very helpful response! This provides that context that I was looking for to approach the issue. I'll report any additional findings back to this thread.
Thanks again!
-Chris
-
Hi Chris,
With any calendar plugin or widget you're looking at, you can use the Moz toolbar's highlighter to instantly show you whether the links in the calendar, or event descriptions, are followed. That's the first thing to check out (I don't know if Google Calendar links are or not).
Something else to look at with calendaring is that apparently it's pretty easy to get rich snippets and nice placement in the SERPs if you mark up the events with schema.org/Event markup. You'd probably want to put that markup on the individual event pages, of course, and NOT in the calendar itself.
Third consideration: you'll want to be very careful about how many clicks it is from the home page to the individual event pages, and to try to minimize that. For instance, let's say you care about ranking for the name of a big event to be held in August 2014 now....and, to get to that event from your home page, you had to click:
- Events (then it shows March 2014 calendar)
- next month
- next month
- next month
- next month
- next month
- [name of event]
That'll flow piddly amounts of link juice to your August event's page, and your rankings will really suck.
You might address that by adding links to the next 12 or 24 months calendar pages from the main Events page...or, even better, if Events is a main nav pulldown, have each of the next 12 or 24 months in the pulldown, so that the August 2014 calendar page gets a link from every single page on your site.
Internal link juice flow can make a massive difference to rankings, indexation, etc. so pay attention to this stuff
Cheers,
Michael
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What’s the best tool to visualize internal link structure and relationships between pages on a single site?
I‘d like to review the internal linking structure on my site. Is there a tool that can visualize the relationships between all of the pages within my site?
Web Design | | QBSEO0 -
How is Single Page Application (SPA) bad for SEO
Hi guys. I am quite inspired of SPA technique. It's really amazing when all your interaction with the site is going on the fly and you don't see any page reloads. I've started implementing the site with this instruction and already found nice guys to make the design. The only downside of the using SPA which I can see **is the **SEO part. That's because the URL does not really change and different pages don't have their unique URL addresses.
Web Design | | Billy_gym
Actually they have, but it looks like: yoursite.com/#/products yoursite.com/#/prices yoursite.com/#/contact So all of them goes after # and being just anchors. For Google this mean all of these pages is just yoursite.com/ My question is what is really proven method to implement the URL structure in Single Page Application, so all the pages indexed by Google correctly (sorry I don't mention the other search engines because of market share). The other question, of course, is examples. It will be great to see real life site examples, better authority sites, which use SPA technique and well indexed by search engines.1 -
Prismic.io CMS and SEO?
Looking for community feedback: Some of our In house developers want to use Prismic.io over Wordpress for it's alleged ease of organizing and "deploying" content. It's essentially a repository for content from which you make API calls to. It's a rather new platform. There a few posts in Quora around SEO but looking to see if anyone has had experience with platform. My concern is around page load times, excessive server requests, and content viewed as code. Any thoughts/ experiences would be much appreciated!
Web Design | | ArcherMalmo0 -
2 Menu links to same page. Is this a problem?
One of my clients wants to link to the same page from several places in the navigation menu. Does this create any crawl issues or indexing problems? It's the same page (same url) so there is no duplicate content problems. Since the page is promotional, the client wants the page accessible from different places in the nav bar. Thanks, Dino
Web Design | | Dino640 -
Does an age verification home page hurt SEO?
There's a microbrewery in our area that just launched its first website. It has the "verify your age" homepage (which is not really their homepage, but I don't know what it's called) before you can enter. It looks like this: http://angrychairbrewing.com/ Anyway, does this hurt them at all from a rankings standpoint? Also, assuming bots/spiders/ROGER can crawl sites like this, (which I think they would have to be able to do) how do they get around this verification? Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Too Many Outbound Links on the Home Page - Bad for SEO?
Hello Again Moz community, This is my last Q of the day: I have a LOT of outbound links on the home page of www.web3.ca Some are to clients projects, most are to other pages on the website. Can reducing this to the core pages have a positive impact on SEO? Thanks, Anton
Web Design | | Web3Marketing870 -
Link colour on page?
I always thought that the link colour has to be different from text colour? I have come across a site http://www.printandpackaging.co.uk/ and it has made me question this belief, they seem to only have bolded the link which would be very nice if this is fine.
Web Design | | BobAnderson0 -
How is link juice split between navigation?
Hey All, I am trying to understand link juice as it relates to duplicate navigation Take for example a site that has a main navigation contained in dropdowns containing 50 links (fully crawl-able and indexable), then in the footer of said page that navigation is repeated so you have a total of 100 links with the same anchor text and url. For simplicity sake will the link juice be divided among those 100 and passed to the corresponding page or does the "1st link rule" still apply and thus only half of the link juice will be passed? What I am getting at is if there was only one navigation menu and the page was passing 50 link juice units then each of the subpages would get passed 1link juice unit right? but if the menu is duplicated than the possible link juice is divided by 100 so only .5 units are being passed through each link. However because there are two links pointing to the same page is there a net of 1 unit? We have several sites that do this for UX reasons but I am trying to figure out how badly this could be hurting us in page sculpting and passing juice to our subpages. Thanks for your help! Cheers.
Web Design | | prima-2535090