undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Competitive Research
  4. Alexa Rank

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Alexa Rank

Competitive Research
3
8
5.2k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • realmccoy101
    realmccoy101 last edited by May 14, 2014, 11:47 PM

    Ok, I have a pretty good Alexa Ranking of 159K and have been online for less than a year.  What my question is why is my Alexa Ranking so much better than all of my competitors who get way more traffic and have been online for years.  The only thing that seems to be going slow is my page rank is still barely .98, while competitors are higher although they have lower Alexa Rank.

    What am I doing right to get good Alexa  Rank?? What can I do to rais my PR and Domain Rank?

    Competitors for example

    1 Reply Last reply Reply Quote 0
    • realmccoy101
      realmccoy101 @94501 last edited by May 18, 2014, 11:53 PM May 18, 2014, 11:53 PM

      thanks guys.  my bubble just burst :).

      1 Reply Last reply Reply Quote 0
      • TheeDigital
        TheeDigital @realmccoy101 last edited by May 18, 2014, 11:54 PM May 15, 2014, 8:33 AM

        Because this is how Alexa gathers data.  If even one person goes to your site with the Alexa toolbar installed everyday for a year, while no one has the toolbar installed that goes to your competitors site, then you will have a higher Alexa rank even though your competitor may actually have 100x your traffic.  If the toolbar isn't installed, Alexa gathers no data.

        1 Reply Last reply Reply Quote 2
        • 94501
          94501 @realmccoy101 last edited by May 18, 2014, 11:53 PM May 15, 2014, 2:43 AM

          Hi,

          Alexa has, for purposes of fictional number illustration, let's say one out of 10,000 web users using their toolbar. They then take that data and multiply it by 10,000 and say that represents web traffic in total. With that, they rank sites by estimated total.

          They may have some other secret sauce, but that is basically it. So, if you have the tool bar and visit your site as much as you probably do while doing all that work, then it affects your Alexa rank.

          It's kind of like why folks filter out your own office's web traffic from one's own Google Analytics data in order to get a clearer picture of pure traffic.

          I hope that helps. Best... Mike

          realmccoy101 1 Reply Last reply May 18, 2014, 11:53 PM Reply Quote 1
          • realmccoy101
            realmccoy101 @94501 last edited by May 15, 2014, 2:30 AM May 15, 2014, 2:30 AM

            not sure i understand what you mean about the tool bar.  i have it installed.  but are you saying that is why i'm seeing a better rank?  the reason i'm concerned with it is obviously it helps with advertising.  other businesses see you below 100k and also thought this was an important bench mark.  I mean its so many.  I thought alexa was the most important to onlookers.  I know actual traffic numbers and other more accurate bench marks are better meters, but was still curious how i got this number down so low in 11 months.  I see sites out there that have been around for 18 years and still in 2milliion.  the one thing i did is pay attention greatly to meta tags, titles, descriptions, duplicate content, things like that. but i want to break the 100k mark just for own satisfaction i guess :).  how can i do it ?  not to lose focus on the other stuff of course.

            94501 1 Reply Last reply May 15, 2014, 2:43 AM Reply Quote 0
            • realmccoy101
              realmccoy101 @TheeDigital last edited by May 15, 2014, 2:23 AM May 15, 2014, 2:23 AM

              why would having the tool bar installed matter??

              TheeDigital 1 Reply Last reply May 15, 2014, 8:33 AM Reply Quote 0
              • 94501
                94501 last edited by May 18, 2014, 11:54 PM May 15, 2014, 12:28 AM

                It sounds like real progress after less than a year - congrats!

                Alexa Rank is an approximation of site traffic rank based mostly on visits to your site by those with the Alexa toolbar. I've compared sites with very similar traffic and found very different rankings. Just out of curiosity, why do you care what your Alexa Rank is? As the site owner, you know what the actual traffic is vs their very approx ranking.

                Google PageRank is another infrequently updated calculation that doesn't mean much, especially with so many other benchmarks available.

                Best of luck! .... Mike

                realmccoy101 1 Reply Last reply May 15, 2014, 2:30 AM Reply Quote 1
                • TheeDigital
                  TheeDigital last edited by May 15, 2014, 12:08 AM May 15, 2014, 12:08 AM

                  Perhaps you and people who frequent your site have the alexa toolbar installed?

                  realmccoy101 1 Reply Last reply May 15, 2014, 2:23 AM Reply Quote 1
                  • 1 / 1
                  1 out of 8
                  • First post
                    1/8
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • Cricket93

                    Search Intent and Relevance

                    competitor search intent

                    Hello SEO gurus 🤓 I’m looking for the most efficient ways to analyze the search intent and relevance of competitors who are ranking for the keywords we’re targeting. While I know Google excels at assessing search intent and relevance, I’m interested in learning how we can evaluate these factors as metrics for our competitors. The goal is to understand their strategy better and find ways to outrank them. Do you have any tools or methodologies that you recommend for assessing competitor content to determine its alignment with search intent and user needs/relevance? I’d love to hear your thoughts and suggestions on this!

                    Competitive Research | Nov 1, 2024, 8:37 PM | Cricket93
                    1
                  • Siir

                    How to set up a competitor URL with a language slug for a campaign

                    competitor campaign settings url

                    Hello, I am trying to set up a competitor with language slug for my (subfolder) website with a language slug. Let's say my website is something like: websiteholding.com/de/website
                    My competitor is: competitor.com/de When I go to Campaign Settings > Comptetitor Sites > type in competitor.com/de > Hit Save Competitor > Then it shows the saved competitor without the language slug as competitor.com I am not sure if this is a correct method of tracking since for my DE website I would like to track the DE page of the competitor, not their global page. Please correct me if I am wrong and help me out on possible solutions? I am quite new to SEO & Moz , so any help on the topic would be appreciated.

                    Competitive Research | Mar 15, 2024, 1:52 PM | Siir
                    0
                  • Femamedia

                    Is it allowed to buy an old website with external links en redirect it to your own site??

                    competitor linking domains

                    Hello, We noticed at MOZ that one of our competitor's websites has increased the number of external backlinks from 5k to 25k within a month. Upon investigating the links, we found that the competitor had acquired an old, unknown website with completely different content and external links in that month. The competitor then redirected that purchased website to their own website, instantly gaining 20k external links. This seems to be against Google's guidelines as it is an extremely unnatural way of link building and should be penalized by search engines. However, the website's Domain Authority (DA) has increased by 10 points in that month, and its rankings have greatly improved on Google. So it appears that acquiring an old website with many external links unrelated to your own website is highly profitable. We try to obtain links honestly, but we cannot reach 25k links naturally. Is there any way to report these practices to Google? Does anyone know how to do this?

                    Competitive Research | Jan 13, 2024, 4:40 PM | Femamedia
                    0
                  • grayloon

                    What is the relationship between inbound links and linking domains?

                    inbound link linking root domains

                    In doing competitor research, there's a specific competitor that has fewer linking domains, but dramatically more inbound links. How do these two relate to each other? I do have a higher domain authority and more internal followed links with them having more internal nofollow and external (both follow and nofollow) links. I'm trying to understand how they can have 3.7k linking domains and 4.8 million inbound links while I have 4.1k linking domains and only 601k inbound links. What really defines an inbound link and what's there relationship between inbound links and linking domains?

                    Competitive Research | Sep 7, 2022, 7:40 AM | grayloon
                    0
                  • thanhdung0906

                    Interal linking

                    tipbongda

                    Re: I'm stuck by internal linking. What structure should a football website follow? Silo or Topic Cluster?
                    I need advice on my website. My website: https://tipbongda247.net/
                    I hope there are answers!
                    Thanks

                    Competitive Research | Jul 5, 2024, 5:41 PM | thanhdung0906
                    0
                  • Constantin2021

                    Rank online sex shop

                    I have been trying for some time to take the online store to the front page, but it is very difficult to go up in google searches for the keyword ( sex shop ).
                    Can anyone help me with some tips. Thank you.
                    https://www.voluptas.ro/

                    Competitive Research | Feb 17, 2021, 11:10 AM | Constantin2021
                    0
                  • igniterman75

                    How do you select which keywords to push in SEO?

                    Hi Guys Selecting the right keywords that a website can realistically rank for is a key to gain top rankings relatively quick.  I am just curious to hear how you guys do it  (the methodology) when selecting which keywords to push? I mean you need to check the competition for each keyword as well so how to check this quickly to see what we realistically can rank for? Cheers John

                    Competitive Research | Apr 19, 2024, 6:52 AM | igniterman75
                    1
                  • davidwaring

                    What to do about one site dominating search results? (multiple pages ranking)?

                    Anybody have thoughts on dealing with search results where the same site gets listed multiple times? "weebly vs wix" is one example (same site #1-3, repetitive articles, not crazy high authority), but I see this now and then. I know Google likes variety, so it's weird for me to see results like this dominating search results. Thoughts? What gets these sites to take over the top rankings for a specific term? Any way to rise up in this situation, outside of the usual? Any tips on duplicating this kind of success?

                    Competitive Research | Apr 29, 2016, 5:07 PM | davidwaring
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.