Perfect Site Structure help please and EMD question
-
Hello to all,
I appreciate your time and trouble greatly, so thank you in advance.
Question - 1 -
I just watched a video regarding onsite <acronym title="Search Engine Optimization">seo</acronym>. This video explained to instead of using a services page to list each service, instead if possible make a page and menu item for the most popular search terms.
So my families business site is allspecialtybuildings.com
We do construction. I currently have it setup to have a services page then the listings of the services with its own page under the menu.
But from watching this video, would you also suggest that it would be best to take maybe the top 3 or 4 services, then list the services as actual page menus?
So say instead of this:
Service Menu Link -
-Pole Barns
-Indoor Riding Arenas
-Garages
-Horse Barns
-Loafing ShedsWould it be best to have each service as a menu in itself like this:
Home
Pole Barns
-Pole Barn Construction
-Pole Barn Kits
-Pole Barn Color ChartsIndoor Riding Arenas
-Indoor Riding Arena Construction
-Indoor Riding Arena Kits
-Indoor Riding Arena Color ChartsSame- Different word
Same- Different WordSo basically create specific and relevant pages and remove the popular pages from a service page.
Not sure if this make sense, or is basically not needed?
Last Question - Branding-
I got 2 <acronym title="Search Engine Optimization">seo</acronym> companies reviews back, and was told to change my branding and domain. See the issue is that the company name is All Specialty Buildings.
So All is basically thrown out of some search results, almost like its a stop word.
So "Specialty Buildings" shows up on many results. I would like to counter this.
So I am curious if I get a new domain, like say something like ColoradoBarnConstruction.com
Would this be a better domain for <acronym title="Search Engine Optimization">seo</acronym> rankings and memory for people?
Or would I risk an EMD penalty?
When I look for dentists, or <acronym title="Search Engine Optimization">seo</acronym> help, I get coloradodentist, or coloradoseo(dot)com's
So they all rank well, I just want something brandable and easy to remember. I figured the company name would be best, But these companies that want 3500 a month for <acronym title="Search Engine Optimization">seo</acronym> services are saying different.
Again thank you for your time, your ideas, and your advice.
Thank you
Chris
-
There is no right or wrong here. It is how you feel comfortable laying out a site. A menu with every page on a site can be a disaster for a user experience, but if it's not that many then it's fine. You could do a single services page and then just add links in the context (assuming a paragraph or something for each term.) or you could do a secondary menu for instance on the right side of the page that links to the particular pages. Whatever makes sense to you and users, I won't speculate without knowing the full sitemap.
-
Oh and on an odd note, since I service ALL of Colorado, is there a proper way to add Colorado to the url?
Like if putting everything I do under Services, would it be best to name that Site/Colorado/whatever
So use Colorado as the category for the services?
Or would you maybe not add the state you service?
-
Thank you Richard for your time to answer
I was just so unsure if I did Do a menu item, an then listed each page under it is best,
Like
Pole Barns ( main Menu item Click able to the main Pole Barn Page)
-Sub Menu Items-
-
Pole Barn Construction
-
Pole Buildings
-
Pole Barn Kits
or
If its best to have say a services page, then when you go to the services pages you click on a service, then from that page you go to other pages related to that service?
For you this may be kindergarten stuff, but just trying to do things proper for Google and My visitors.
Thank you again
Best Wishes
-
-
For the first question, if you have the time to make all the pages and are willing to do so I think it's a great idea. In most cases getting content right away is the hard and time consuming part so a lot of people will instead use blog posts to target the long tail keywords. I can easily see several posts about construction, maybe an unboxing of a kit, and a color chart sounds like a great infographic piece.
For part 2, google lowered the value of keyword rich domains long ago. Search in any major market for anything and I'm sure you'll see many many sites ranking above those that are keyword rich. I'm not saying being keyword rich doesn't help, but for instance search seo and notice some of the top results will be wikipedia, moz.com (which admittedly used to be seomoz) and searchengineland. These aren't keyword rich and they still rank well, if you like the name then that's what you should go with. Tell the seo company that if they want a keyword rich domain then they should make it into a second microsite and can build links to both, but make it clear to them that the main focus should be on the main website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which URL and rel=canonical structure to use for location based product inventory pages?
I am working on an automotive retailer site that displays local car inventory in nearby dealerships based on location. Within the site, a zip code is required to search, and the car inventory is displayed in a typical product list that can be filtered and sorted by the searcher to fit the searchers needs. We would like to structure these product inventory list pages that are based on location to give the best chance at ranking, if not now, further down the road when we have built up more authority to compete with the big dogs in SERP like AutoTrader.com, TrueCar.com, etc. These higher authority sites are able to rank their location based car inventory pages on the first page consistently across all makes and models. For example, searching the term "new nissan rogue" in the Los Angeles, CA area returns a few location based inventory pages on page 1. The sites in the industry that are able to rank their inventory pages will display a relatively clean looking URL with no redirect that still displays the local inventory like this in the SERP:
Local Website Optimization | | tdastru
https://www.autotrader.com/cars-for-sale/New+Cars/Nissan/Rogue
but almost always use a rel=canonical tag within the page to a page with a location parameter attached to the end of the URL like this one:
https://www.autotrader.com/cars-for-sale/New+Cars/Nissan/Rogue/Los+Angeles+CA-90001"/>
I'm having a hard time figuring out why sites like this example have their URLs and pages structured this way. What would be the best practice for structuring the URL and rel=canonical tags to be able to rank for and display location based inventory pages for cars near the searcher?0 -
Will hreflang eliminate duplicate content issues for a corporate marketing site on 2 different domains?
Basically, I have 2 company websites running. The first resides on a .com and the second resides on a .co.uk domain. The content is simply localized for the UK audience, not necessarily 100% original for the UK. The main website is the .com website but we expanded into the UK, IE and AU markets. However, the .co.uk domain is targeting UK, IE and AU. I am using the hreflang tag for the pages. Will this prevent duplicate content issues? Or should I use 100% new content for the .co.uk website?
Local Website Optimization | | QuickToImpress0 -
Site Getting hacked
Hi There, My one Website gets hacked Again and Again, I had Reset Many times ,But again, Also generating unnecessary URLs to My website in Webmaster tools, Can anyone Help Me To Solve This Problem please? please help, thx in advance,
Local Website Optimization | | nupuriepl0 -
Local cTLD site not showing up in local SERP
I have 1 website with 2 cTLD. 1 is with .be another .nl. Both are in Dutch and pretty much with the same content but a different cTLD. The problem I have is that the .nl website is showing up in my serp on google.be. So I'm not seeing any keyword rankings for the .be website. I want to be able to see only .nl website serp for google.nl and .be serp on google.be I've already set up hreflang tags since 2-3 weeks and search console confirmed that it's been implemented correctly. I've alsy fetched the site and requested a re-index of the website. Is there anything else I can do? Or how long do I have to wait till Google will update the serp?
Local Website Optimization | | Jacobe0 -
Structuring URLs of profile pages
First of all, I want to thank everyone for the feedback that I received on the first question. My next question has to do with the URL structure of personal trainer profiles pages on www.rightfitpersonaltraining.com. Currently, the structure of each trainer profile page is "www.rightfitpersonaltraining.com/personal-trainers/trainer/" and at the end I manually add the trainer's "city-firstname-lastinitial". Would it be to my benefit to have the developers change the structure so that the trainer profile URLs are "www.rightfitpersonaltraining.com/city-personal-trainers/trainername"? That way, each trainer profile would link directly to the trainer's city page as opposed to the general "personal-trainers" page. I don't mind paying a little extra to go back into the site to make these changes, as I think they would benefit the search ranking for each city page.
Local Website Optimization | | mkornbl20 -
What to do with localised landing pages on listings website - Canonical question
Hi Run a pet listings website and we had tonnes of duplicate content that we have resolved. But not sure what to do with the localised landing pages. We have everything pointing back back to the main listings URL http://www.dogscatsandpets.co.uk/for-sale-stud-and-adoption/ but haven't pointed the URLs that show pets for specific towns and cities eg http://www.dogscatsandpets.co.uk/for-sale/dogs-and-puppies/in-city-of-london/ back to the main url. Obviously this is giving us duplicate content issues, but these pages do rank in local search and drive traffic into the site. So my question is should we canonicalise the local pages back to the main url and if we do will this mean our local landing pages will no longer rank? Is there any alternatives?
Local Website Optimization | | dogscatsandpets0 -
Need advice on direction to go with site
I am taking over this site and redoing it all over. I believe that google may have penalized the site because the site doesn't show up in the SERPS, but will show under a google search (site:prosplumbingsanjoseca.com). I am just asking for your opinions on what I should do to correct the issues with this site and get back into the SERPS.
Local Website Optimization | | mikezaiss0 -
Single sites per location as well as group site. Should we get rid of single sites & only keep group site.
Currently we have several single sites for each of our dealership locations as well as an automotive group site linking to each location(dealership) website. Currently there is no landing page for each location on the group site. To save money we were looking into beefing up our group site and getting rid of our individual location sites. 301 redirecting them to location landing pages on the group site website. Each site has about the same authority including the group site. Each dealership location resides in the same province(state) but some locations are a 7hour drive apart so not all within the same vicinity. I want to ensure we continue to rank well in each location. I won't be able to include all geographic locations in the title tag on the homepage of the group site due to the character restrictions. What would you recommend? Keeping the individual websites per dealership location OR focusing solely on a group website. I need to ensure we continue to rank well in each city where each dealership resides. Thanks for any recommendations! It's greatly appreciated. Thanks for everyone's thoughts & opinions.
Local Website Optimization | | DCochrane1