Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Bright Local - Citation Burst. Winner or Loser?
-
Bright Local have a package called "Citation Burst." This looks great but, we all know directory submissions can have an extremely negative impact.
Has anyone used Bright Local for Citation Burst, please let me know?
Thanks
Gary
-
Bright Local's Citation Burst Fade Haircut can be considered a valuable tool for businesses aiming to improve their local search engine visibility. yes
-
@melindafarrel bro are tocking in Hey there! Are you looking to switch up your hairstyle? You’re in the right spot! We’re thrilled to introduce you to the exciting world of burst fade haircuts. This trendy style is all about creativity and making a statement.
-
The potential impact of Bright Local's Citation Burst campaign depends on several factors, making it difficult to definitively declare it a "winner" or "loser." Here's a breakdown of both sides:
Potential benefits:
Rapid citation growth: Citation Burst can quickly increase your local citations across prominent directories, potentially boosting your local SEO ranking and visibility.
Improved local relevance: Increased citations can signal stronger local presence to search engines, strengthening your relevance for local searches.
Time-saving: Manually building citations can be tedious and time-consuming. Citation Burst automates the process, freeing up your time for other marketing tasks.
Potential drawbacks:Quality vs. quantity: Some argue that focusing solely on citation quantity can result in low-quality, spammy citations that hurt your credibility with search engines.
Sustainability: The long-term effectiveness of Citation Burst depends on whether the acquired citations remain active and accurate. Ongoing maintenance and monitoring are crucial.
Cost-effectiveness: While convenient, Citation Burst isn't free. Weigh the cost against the potential benefits and other local SEO strategies before deciding.
Overall:The verdict on Bright Local's Citation Burst is ultimately indeterminate. It can be a valuable tool for businesses looking for a quick boost in local citations, but it's crucial to consider potential drawbacks and implement it as part of a comprehensive local SEO strategy.
Instead of focusing on winners or losers, consider evaluating Citation Burst through the lens of your specific business needs, budget, and overall SEO approach. Carefully research and compare options before making a decision.
Remember, local SEO is a long-term game, and building sustainable success requires a combination of tactics, not just a one-time citation burst.
Want to know more about my work. Visit my website of Podcast Agency UK
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility. yes
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility.
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility.
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility.
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility. It rapidly distributes accurate business information across various online directories, potentially boosting a company's local SEO efforts. However, its effectiveness can vary based on factors like data accuracy and directory relevance. Overall, its value depends on how well it aligns with a business's specific goals and strategy for online presence and local SEO.
-
im am compelled to use brightlocal as moz local is useless to me in new zealand, I came across this discussion looking to see how trustworthy brightlocal is, seems it might the solution
-
There are more countries supported with brightlocal, eg, au and nz. Its interesting to see the differences in whats available.
-
Yes relevance is a key performance indicator.
Thanks again Tom. Your feedback on this subject has been invaluable. If you do come across any data which supports citations to SERPS, please do let me know. I very interested to know its true impact.
-
I can't give you any quantifiable data I'm afraid but all I can say is that "they work" from my experience - both for the local map/carousel listing and for the normal vertical search.
One thing that I have seen is that they are more successful when you a) make every citation exactly the same (address, number etc) and b) when you include those details on your website, preferably sitewide in a footer or header.
It's pretty much Google's way of seeing if you're a local authority - looks for your address and phone on your site, looks for that same stuff on places on yelp, yell, qype etc. The more of those citations you have, the better really.
I've yet to see citations like that have a negative effect, providing all of the sites are reputable and legit. That's why I'm slightly hesitant about some of those local/business specific directories - are some of those really "authority" websites? But for citations, it's all good and you don't really have anything to lose.
Plus you throw in the fact that some people do start their searches on some of those sites, particularly yelp, and all of a sudden having a listing there is a decent traffic channel itself. I've seen a few sites where some of the top referrers are these citation sites.
Just make sure you really are who and where you say you are. If it's virtual offices/VOIP phone numbers, you're gonna have a bad time. Wouldn't surprise me if Google can already detect these automatically.
Would make for a good case study if done en masse for sure.
-
Thanks so much for your detailed reply Tom. Unfortunately Moz is not available to the UK, yet!
I would love to dig deeper into the true impact citations have on SERPS. What are your thoughts on this?
-
Hi Gary
I think what Bright Local are looking to do here is earn you more business citations, rather than directories. It's funny, because the difference is only a subtle one, but rather than getting you on websites that are more "traditional" directories, they instead will look to get you listed on places like yelp, yell, forsquare, bing, yahoo, qype and so on.
Those kind of citations definitely do help. It does look as though Bright Local offer directory listings on moderated, niche specific and local directories, which is less of a risk (but valuable? I'm not so sure). In the package you can also hand-pick which ones you want - so you could opt out of them all if you chose to, which might not be a bad idea.
Looks like it automates/outsources what can be a pretty laborious process, so it might be worth looking into if the price is right. Bright local are a pretty reputable brand so I'd say the quality would be there.
Of course, you could build those citations yourself and good place to start is right here on Moz. Moz has the best ones by city, and best by category, while BrightLocal has an international list, as does WhiteSpark. You can probably find more by searching for "best citations for [country]".
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it more beneficial to use Yext rather than doing the citations manually?
Our company wanted to experiment on whether it truly is more beneficial to use Yext for citations rather than to do them ourselves. The thought process here, is that when we manually do the citations, some of our listings would increase in quality. The problem we have been running into, is that Yext has exclusive deals with nearly half of the sources we were previously listed under. Is there a way around this, or is Yext truly worth the cost?
Local Listings | | rburnett1 -
Radius Size around GMB location for google local search
We are a digital marketing agency Our clients are (virtually all) retail automotive dealerships. We compete in various market places coast to coast (USA). Since Google puts retail automotive dealerships under Local SEO umbrella, is it known ( published ) how large is the radius around my client's Google My Business rooftop's address? How wide is their search 'reach' according to Google? Asked another way, in a triangular, three SEO geo area, with one city being at the epicenter of the population dispersion, and my client, versus my client's competitors being different distances from where the majority of the population emanates from, all other SERP factors being equal (assumption) between the two competitors, how far is each clients REACH from a Local Search standpoint. Is this known? Published by Google. ONE example: https://www.google.com/maps/dir/BMW+of+South+Albany,+U.S.+9W,+Glenmont,+NY/42.7662693,-73.8138088/@42.6727121,-73.7993527,12z/data=!4m9!4m8!1m5!1m1!1s0x89dde0fe8829c405:0xd915fb9b3b60bf33!2m2!1d-73.7973301!2d42.589211!1m0!3e0
Local Listings | | GaryT_SEO1 -
Local SEO Tasks When Closing One Branch of Multilocation Business
I would appreciate the opinions of my fellow SEOs on this one. I haven’t seen any other threads on this exact subject and others that touch on it are somewhat older so I am hoping this also proves to be a good resource for others going forward. I have an existing client that I did local SEO for about a year ago. They are a propane service provider and they had multiple locations. So we did local SEO for the company primarily by updating NAPs and creating more individual content for each of the branches such as specific landing page for each branch on their website and individual listings in citations for each branch. Now they have sold one of the branches to a competitor and they need to remove all listings for it. I am trying to develop a comprehensive list of actions to take and I would appreciate any feedback on the best way to go about accomplishing this task. Here is what I have so far: Remove all mention of sold branch on client website, including specific landing page Delete any branch-specific social media accounts Some specific areas I have questions about are: What do I do with Google My Business listings for the sold branch? Do I try to delete/unregister/close them? Or should I just leave them be with an updated link to our website homepage? Should I even bother contacting the main NAP listing sites to remove the old listing or just leave it to fall off on its own? Thank you again for all your help!
Local Listings | | Ayres-SEO0 -
Do You Know What's Triggering Your Local Packs?
Hey To All My Local Pals, Here 🙂 Recently, I watched a totally fascinating LocalU video in which Mike Blumenthal introduced a hypothesis that there may be a way to analyze what, specifically, is triggering a specific local pack. Now, Mike is stating that correlation is not causation in explaining this, but basically what he starts talking about at around 4:40 in the video is that what you are seeing rank well in the local packs may be demonstrably caused by what you see ranking organically beneath the pack, or may be caused by totally different signals. Mike says, _"If you're seeing the top 10 results are all IYP industry sites, and there's a pack showing, and the highest local site is 24 or something in organic, it's unlikely that that's what's triggering the pack. And so then you want to look at third-party triggers and see if that's what's actually triggering the pack." _ Obviously, all of us who do Local are familiar with the idea that a tremendous variety of elements contribute to pack rankings, but I am particularly intrigued by the idea of looking at the organic result beneath a pack and determining that there is little or no correlation between them, and this then driving one to look elsewhere for contributing factors. In a recent response to another thread here on Q&A, I discussed some common local pack ranking failure causes when organic rank is high. What I'd love to see is whether, if you look at some of your clients' desired packs, can you tell if organic signals are driving them, or can you see that it's not organic signals driving the pack, as Mike suggests. What, in those cases, does appear to be driving the packs? I'd be so interested in a discussion on this. What do you see? What do you think of Mike's suggestions?
Local Listings | | MiriamEllis9 -
Local SEO business name issue due to aggregator
So I work for a college and we have multiple locations. My tactic has been always to keep the name the same for all of them (no city name), and then change the address and phone number for each. But there is 1000s of college listings websites out there that aggregate college and school data from the same source: the US government. Now the way that they have most, if not all, multi-location colleges listed is: "college name-city name". I can see the value in that, but I guess I'm just wondering what to do since it obviously can't be changed. Should I revert all of our listings as "college name-city name" to match the 1000s of listings that have it that way? I've been under the impression that I should leave the city/town name out of the name, but I'm just wondering what you think best practices would be? Thanks
Local Listings | | TomBinga1125
Tom0 -
Best Practice When Selling One Location of Company with Multiple Branches - Local Search
I have a client with a small business with 4 different branches. Currently, we have a main landing page for the company, plus distinct landing pages for each branch with maps, territories, distinct phone numbers, etc., for each branch. The company recently sold one of the branches to a competitor as they do not want to service that area anymore. They have asked me what they should do now. Obviously, we are going to remove the location page for that branch, but we also need to transfer the phone number to the other company for use as part of the sale. What tasks should I look into for separating the branch from the rest of the company while still maintaining best practice for the rest of the site/company? Thank you for your help and suggestions.
Local Listings | | Ayres-SEO0 -
Does anyone use Moz Local + Yext? How valuable is this for local businesses?
For brands that have a budget to pay $600 / year for valuable backlink directories, would you recommend Moz Local + Yext? I would like to hear some feedback on marketers that use Yext. Thanks,
Local Listings | | ColeLusby
Cole0 -
How can I manually build local citations for a client?
Note: I am not interested in paying for services to build citations for me. I am managing building a client's citations. On many sites I am asked to create an account and verify my information. I have tried to create accounts using my client's email address and specified password so that they can manage their citations down the road should their NAP change. However, many sites require further verification such as security questions or a phone code. It isn't practical or effective to ask a client to confirm and verify all of these accounts. What is the most effective way to manually build local citations for a client? How can I get around the issue of email and phone verification?
Local Listings | | BlairKuhnen0