Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ranking Page - Category vs. Blog Post - What is best for CTR?
-
Hi,
I am not sure wether I shall rank with a category page, or create a new post. Let me explain...
If I google for 'Basic SEO' I see an article from Rand with Authorship markup. That's cool so I can go straight to this result because I know there might be some good insight. BUT: 'Basic SEO' is also an category at MOZ an it is not ranking.
On the other hand, if I google for 'advanced SEO' then the MOZ category for 'advanced SEO' is ranking. But there is no authorship image, so users are much less likely to click on that result.
Now, I want to rank for a very important keyword for me (content keyword, not transactional). Therefor, I have a category called 'yoga exercises'. But shall I rather create an post about them only to increase CTR due to Google Authorship?
I read in Google guidelines that Authorship on homepage an category pages are not appreciated.
Hope you have some insights that can help me out.
-
The basic theory is that as you go down a website's hierarchy, the more you go from short-tail, general themes to long-tail, specific things. Here's the rough idea:
- Home Page -- very general short-tail
- Blog (or other main section page) -- general and short-tail
- Post Category (or a section subpage) -- specific and long-tail
- Blog Post -- very specific and long-tail
Basically, items like blog posts should ideally be the best sources of authoritative information on very specific topics such as a post each on "international seo," "e-commerce seo," and "b2b seo." All of these posts could be within a category of "seo strategy" for which the category page would aim to rank.
As far as click-through rate -- it depends on the keyword. You should aim to give whatever will address the user intent behind a given search query. The more that the query is very, very specific, the more that it should probably be targeted by a specific post. The more that it is a general, informational query, the more that users may want to be taken to a collection of posts.
Now, I wouldn't know what to suggest for your website because I have not seen it. But I hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is a page with links to all posts okay?
Hi folks. Instead of an archive page template in my theme (I have my reasons), I am thinking of simply typing the post title as and when I publish a post, and linking to the post from there. Any SEO issues that you can think of? Thanks in advance!
Intermediate & Advanced SEO | | Nobody16165422281340 -
My product category pages are not being indexed on google can someone help?
My website has been indexed on google and all of its pages can be found on google except for the product category pages - which are where we want our traffic heading to, so this is a big problem for us. Our website is www.skirtinguk.com And an example of a page that isn't being indexed is https://www.skirtinguk.com/product-category/mdf-skirting-board/
Intermediate & Advanced SEO | | chelseaskirtinguk0 -
Fresh page versus old page climbing up the rankings.
Hello, I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings. However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings Has someone noticed that too ? and why is that ?
Intermediate & Advanced SEO | | seoanalytics0 -
Best Permalinks for SEO - Custom structure vs Postname
Good Morning Moz peeps, I am new to this but intending on starting off right! I have heard a wealth of advice that the "post name" permalink structure is the best one to go with however... i am wondering about a "custom structure" combing the "post name" following the below example structure: Www.professionalwarrior.com/bodybuilding/%postname/ Where "professional" and "bodybuilding" is my focus/theme/keywords of my blog that i want ranked. Thanks a mill, RO
Intermediate & Advanced SEO | | RawkingOut0 -
Lazy Loading of Blog Posts and Crawl Depths
Hi Moz Fans, We are looking at our blog and improving the content as much as we can for SEO purposes, but we have hit a bit of a blank in terms of lazy loading implications and issues with crawl depths. We introduced lazy loading onto the blog home page to increase site speed initially and it works well with infinite scroll, but we were wondering whether this would cause any issues regarding SEO. A lot of the resources online seem to be conflicting and some are very outdated, so some clarification on what is best in terms of lazy loading and crawl depths for blogs, would be fantastic! I hope someone can help and give us some up to date insights - If you need anymore information, I'll reply ASAP
Intermediate & Advanced SEO | | Victoria_0 -
Category Pages & Content
Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
Does having a different sub domain for your Landing Page and Blog affect your overall SEO benefits and Ranking?
We have a domain www.spintadigital.com that is hosted with dreamhost and we also have a seperate subdomain blog.spintadigital.com which is hosted in the Ghost platform and we are also using Unbounce landing pages with the sub domain get.spintadigital.com. I wanted to know whether having subdomain like this would affect the traffic metric and ineffect affect the SEO and Rankings of our site. I think it does not affect the increase in domain authority, but in places like similar web i get different traffic metrics for the different domains. As far as i can see in many of the metrics these are considered as seperate websites. We are currently concentrating more on our blogs and wanted to make sure that it does help in the overall domain. We do not have the bandwidth to promote three different websites, and hence need the community's help to understand what is the best option to take this forward.
Intermediate & Advanced SEO | | vinodh-spintadigital0 -
Is it worth removing date from Blog Posts / Articles
Wondering, is it worth to remove date from articles from seo perspective. Am sure, Google search algorithm would like demote a post written a year back, as against an article on the same post (unless a year old post has very strong Authoritative links) May be it can turn out a bad user experience of removing dates, but if can hide date using Javascripts so as to show it as image to user and hide it from search engines, is it a good idea !!
Intermediate & Advanced SEO | | Modi0