Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. How to peroperly use h1 , h2 and h3 tag on your website.

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How to peroperly use h1 , h2 and h3 tag on your website.

    On-Page Optimization
    5
    5
    13205
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • conversiontactics
      conversiontactics last edited by

      Is it better to have different h1 for each page or have the same h1 across the site. I am using h1 fin wordpress for

      beside that  I have 4 more h1 in the same page

      how to properly use h2 and h3 can we have muliple h2 on a page.

      what would be an ideal hx tag order be ?

      h1
      h2
      h2- h3 h3

      If anyone can provide some answers

      Many thanks

      1 Reply Last reply Reply Quote 0
      • evolvingSEO
        evolvingSEO last edited by

        The above answers are spot on. Have one H1 per page, and that H1 should be unique and reflect the main heading/title.

        I just wanted to add this great article by Bill Slawski - he goes into really great depth about their best usage and importance: http://www.seobythesea.com/2012/01/heading-elements-and-the-folly-of-seo-expert-ranking-lists/

        1 Reply Last reply Reply Quote 0
        • David-Kley
          David-Kley last edited by

          I always preach to use your heading tags like you would when writing an article in Microsoft Word, and use 1 H1 tag per page.

          Main Subject Line that Includes Keyword or Mission

          Words that explain the information you are trying to cover, and your "mission statement". Include higher amounts of keywords within first paragraph while not stuffing. Should also contain some sort of conversion statement or button

          Secondary Information or Second Viewpoint

          Words that include keywords and viewpoint.

          Last Heading Includes Summary or Closing Arguments

          Include high points of what has been covered

          CMS sites often render out header tags like mad, causing you to have multiple H1 tags on a page. To check to see if yours is doing this, use SEO Browser. IMO, you can have more than one H2, as you may have multiple high level topics to cover on one page. Keep in mind, you can always use CSS to make

          text render as a heading tag, so your page doesn't look goofy. For example:

          If your h1 css looks like:
          .h1 {
          font-size: 28px;
          line-height: 29px;
          font-weight: bold;
          }

          then set up a div class:

          .largeptext {
          font-size: 28px;
          line-height: 29px;
          font-weight: bold;
          }

          and they will look the same, but not render an additional h1 tag per page. Use this for your sidebar and page styling areas that also render h tags.

          1 Reply Last reply Reply Quote 1
          • OlegKorneitchouk
            OlegKorneitchouk last edited by

            Should only have 1 H1 per page... ideally containing the target keyword. If this were a blog post, your H1 would be your article title.

            H2 would be used more for subheadings, i.e. if you split your article up into sections with subheadings, each should be an H2

            H3-H6 are just sub-sub headings, etc.

            Overall, I believe H1 (and perhaps to an even lesser extent H2) has any SEO value - even though it is very minute since it's easily gamed.

            1 Reply Last reply Reply Quote 1
            • KevinBudzynski
              KevinBudzynski last edited by

              H1 should be the main heading and reflect the landing page. It should also be unique to the site (in most cases). H2's should be subheadings, H3's sub-sub headings and so on.

              1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • CostumeD

                H1 tag- on home page - what is it best to include

                is it best to have in the H1 tag 1. just our website address 2. combination of website address followed by short keywords about our website

                On-Page Optimization | | CostumeD
                0
              • BeckyKey

                Alt Tags on multiple product images

                Hi I work on SEO for an ecommerce site and wanted to find out how important it is to optimise all images with alt tags. We have alt tags in place, however have not optimised descriptions for the following example images: Front of cupboard Back of cupboard Side of cupboard etc Is this dangerous for SEO if these images all have the same alt tag? We have thousands of products so it would be a huge job to update these, but if it's crucial for SEO we can work through our priorities. Thank you!

                On-Page Optimization | | BeckyKey
                0
              • Webrevolve

                Using phrases like 'NO 1' or 'Best' int he title tag

                Hi All, Quick question - is it illegal, against any rule etc  to use phrases such as 'The No 1 rest of the title tag | Brand Name' on a site?

                On-Page Optimization | | Webrevolve
                0
              • CKerr

                Trying to SEO a site that used Header Tags for Design

                I am trying to SEO a website that was built years ago and uses Header tags for design.  The site must have 25 and tags used for design purpose. Is there any way to work around this problem?  Perhaps a code that tells Google to ignore these as Headers?  The web designers say that they are looking to fix the problem sometime this summer but you never know if that means it a month away or years away.  I really want to help this website but I believe that the Header tags are one of the reasons that his site does not show in the top 100  rankings for any keywords.  Any help would be great. www.wallybuysell.com Chris.K

                On-Page Optimization | | CKerr
                0
              • nyc-seo

                Fewer keywords in title tag?

                Hello, I have a title tag that includes three keywords and has a total of 59 characters. The third keyword is not very important. If I eliminated the third keyword, leaving the first two (for a total of 48 characters), would the ranking value of the first two keywords increase? Does including the third keyword dilute the value of the first two? Thank you!

                On-Page Optimization | | nyc-seo
                0
              • moziodavid

                Does Title Tag have to be in the HEAD tag?

                We are using templates that load the same header for every page. I'd like to just include a different title tag in the "body" template of each page. If I was to do this, does it affect SEO at all?

                On-Page Optimization | | moziodavid
                0
              • TRICORSystems

                Same H1 tag in header across entire site

                Should I have the same H1 tag in my header through out my entire site? Or is this considered to be  self canalization for my main keywords. For example right now I have an H1 tag with my main targeted keywords on every page on my site, even if the pages content doesn't necessarily match the keywords in the H1 tag.

                On-Page Optimization | | TRICORSystems
                0
              • mtueckcr

                Should I use bold for the first few sentences of a text?

                I would like to know if anyone knew if the relevance of a page changes if I bold the first few sentences. Our journalist wants to bold the first few sentences in every article to make it easier to read, how does that affect SEO?

                On-Page Optimization | | mtueckcr
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.