Using https: Beyond the standard seo metrics
-
Hi All,
I've been doing quite a bit of browsing around the topic of utilising https vs http when constructing urls and I wanted to know if anybody has research on the customer perception of a site where all urls are https. We originally used rel canonical tags to inform the browsers that the http and https were the same but we are considering stepping this up to having the http pages redirect to the https and I'm wondering how customers may react if they know that all pages are https.
Anybody have insights on possible outcomes?
Thanks,
Tom
-
Hi Tom (great name)
I work in an industry where security is paramount. From what I have seen for a region where we made the switch to all https (after doing what you have done beforehand as well), I can tell you that it has been very well received. It's actually a bit of a selling point for us - we're able to say that every part of our site is SSL protected and customers like that, it gives an extra layer of security for them. And, so far at least, we've not experienced any negative connotations with the move, with people being put off or confused by the switch.
I actually think we're on our way to a more secure web and more HTTPS being the norm. SEO wise, there's even been talk of SSL sites being seen more favourably than non-SSL sites, although I'd say we're a long way off from that.
I would make the change if you think it will be beneficial to your clients - which I think for the most part it will. Make sure you take care of the necessary SEO steps like canonicals/redirects, but it sounds like you're well ahead on that front.
Hope this helps
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to check what your DA used to be?
Hey true crew. Weird question. I'm trying to prove a point to someone. Is there a way to check what my Domain authority was a couple months ago? It doesn't seem possble, but I thought I would just ask Thanks fam!
Search Behavior | | Meier0 -
HTTPS
Does it matter if you have an Extended Validation Certificate or will a standard one do. This is for an Enterprise site with many sub domains etc. Thank you Mozzers! Sincerely V
Search Behavior | | vijayvasu0 -
In a pickle. SEO for Personal Brand, Book or Keywords?
I'm getting ready to take on a new client for SEO, but she is having a hard time understanding I'd like to rank her for "Her" and her new book, rather than keywords for her ambiguous keywords which show very little to no search volume from Keyword Planner data. Her website and domain name are only 4 months old Her book launches sometime in December (most likely January 2016) Her services (she's a consultant) provide little keyword volume She is persuaded she needs to rank for her service keywords I feel strongly we need to get her name, her method/approach and her book optimized She is seemingly difficult to work with, but once I build trust in SEO for her, so will be a great, long client Her consulting services are based on Change and Transition for wealthy individuals going through career change, divorce, pay increase, pay decrease, depression, children, etc... targeting Executives, C-Level Execs In this situation, what would you all do? How would this website or person even be optimized? Blog articles? Press releases? Guest blogging? Video blogs? Podcasts? It's a tricky one and hoping the Moz community can lend some ideas as this type of SEO would be new for me, yet I'm up for the challenge! Thank you in advance and look forward to your replies! - Patrick
Search Behavior | | WhiteboardCreations0 -
Should We Request Payment Upfront For SEO Services
Hi, I would like to hear how people work their billing for SEO work. I have previously been charging month in arrears to my clients but now have had a couple of companies run into financial difficulties and not be able to pay there bills. I would like to know how many of you choose to charge clients up front for work or send them a bill after a month etc. Thanks
Search Behavior | | markseouk0 -
Does Page Load Time Affect SEO Rankings?
I was curious about how much page load times affect rankings. Here's what I did: I put together a lot of interactive media on specific landing pages Time-on-Page from organic visitors went from 50 seconds to average of 34 minutes Bounce Rate decreased by 20% Page Load time increased from 1 second to 6 seconds and at peak times to 8 seconds (on 56KB test) In the meantime the page was re-indexed and re-cached My question is three-fold: Would the time on page give higher rankings for keyword Would decreased bounce rate enhance rankings? Would the page load time decrease rankings? Did anyone do a similar test? What were the results?
Search Behavior | | HMCOE0 -
Mechanical turk, should I use USA workers?
I have testing out MT to try to influence Bings auto suggestions. Should I only use USA workers, or will world wide workers have the same effect?
Search Behavior | | KristopherWho0 -
Decline in engagement metrics, due to nav changes vs. content changes
With improvements in our rankings, we are seeing adverse changes in our measures of engagement. My gut reaction is to believe we are attracting more unqualified traffic, thus higher bounce rates, declines in pages/visit and time on site (approx 15%, 15%, 25%, respectively). While recent improvements in navigation might have contributed to these engagement declines, do you have any suggestions how best to determine whether these declines are due to nav changes vs. due to copy/content issues? There's been no change in copy content during this period. Thanks.
Search Behavior | | ahw0 -
Would you say it is more bennificial to seperate keywords in the title tag tag of a page using a common ( keyword , keyword | Domain.com) or using a hyphen as SEOmoz best practices reccommends (keyword - keyword | domain.com)?
Title tag best practices according to seomoz is the following keyowrd - keyword | brand.com but I have seen some interesting results from using a comma as to a hyphen to seperate keywords as reccomended and wanted to know which method is more crawler friendly.
Search Behavior | | JHSpecialty0