Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should we change the publish date in WordPress when updating a post?
-
Hi everyone,
We're going through some of our old posts in our WordPress blog and updating them, adding new information, new links, and photos. My question: If we update the posts significantly, should we also update the "published" date to today?
If we only correct some typos or a dead link, we don't touch the date. However, if we've done some real work on the post, we'd like to update the published date in order to bring it to the top of our blog feed and draw new attention to the post. However, I'm a little nervous that this could be seen by Google as spammy, as it's not technically a new post and the URL already exists in Google's index of our site.
Here's an example of a post that was published several years ago and then updated a few week's ago with new information (and a new date stamp): http://www.eurocheapo.com/blog/barcelona-tip-five-cheap-eats-under-e6.html
Any thoughts on this?
Thanks,
Tom
-
Thanks for the great answer, Ray. We have been adding a note at the bottom of the post that it's been updated. I think we'll take your advice and give it a bigger call out at the top.
-
I would say that the only piece missing is the notification to the user that the article content has been updated.
Let's say that I read your blog everyday. I've seen this post previously, read it, and the content is value-added. Now I notice that the same post is again at the top of your blog - why? When I click into the article it seems similar to me, at first glance.
I would suggest putting a highlighted notification at the top of the post that informs the read the content has been updated for the latest trands|content|info|your word here
Now it makes perfect sense to update the publish date, informs the user that there is new content in the article, and it makes perfect sense for articles that are as old as your example.
-
I would update the date if the article has had a substantial change in content or the way it was written. It may help it get crawled sooner.
Malcom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Adding Publish Date at end of Page Title for Blog posts Hurt SEO?
I'd like to be able to easily track blog posts by month but in Google reports when you set a date range obviously older blog post still appear and with amount of blog posts we generate without seeing the date in the title it's not obvious what was published and when it was published. For example if a Blog Title was "/dangers-of-sharing-KM-knowledge-01-11-15 would it hurt SEO? The reason is I'd like to have a quick way to know how new posts do each month compared to older content
Technical SEO | | inhouseninja0 -
How to change the woocommerce product page permalink
Sorry Posting it again. How I can change the product URL structure. Please let me know how to fix woocommerce permalink in wordpress. My current URL is http://www.ayurjeewan.com/product/divya-ashmarihar-kwath and I want to like (only post name) http://www.ayurjeewan.com/divya-ashmarihar-kwath Attached is the screenshot of option available. qa2hZMP.jpg
Technical SEO | | JordanBrown0 -
Wordpress versus html and google ranking
My current SEO has always recommended that I take my site to wordpress. I really don't want to move to wordpress. I don't like it... I just like writing code in raw html, css, and script. I feel like I have more control that way. Wordpress just seems like a platform for blogs (I have my blog in wordpress). My question is, do wordpress websites typically rank better? Is there benefit to moving to it?
Technical SEO | | CalicoKitty20000 -
Wordpress BackupBuddy adding ?doing_wp_cron= in URLS
Hi Has anyone found WordPress Backup Buddy causing a problem with SEO. I understand why it does it, but wondered if anyone experienced issues with this? Only sometimes it adds /?doing_wp_cron=****** on to the end of a URL Thanks Tom
Technical SEO | | TomPryor831 -
Is Google caching date same as crawling/indexing date?
If a site is cached on say 9 oct 2012 doesn't that also mean that Google crawled it on same date ? And indexed it on same date?
Technical SEO | | Personnel_Concept0 -
.%E2%80%9d breaking the URL in wordpress
My wordpress URL is breaking and there are 5000 not found urls in webmaster due to some code being added %E2%80%9d. This code stands for double quotation marks - " Now the question is, where has my site gone wrong? I will tell you the changes which i have made Deleted a Vbulletin forum - Half of the errors are due to the forum being deleted directly Upgraded to Wordpress 3.3 (crawl errors did not show on the same day. Much later) Upgraded to Blue host pro (crawl errors did not show on the same day. Much later) These are some of the speculations. But nonetheless i have no idea why this is happening. To give further hints, the Home page URL is being added to the original URL. http://www.marketing91.com/article/http://www.marketing91.com http://www.marketing91.com/article/http://www.wrodpress.org So these are a list of problems i am facing in URL. Now i have no idea why this is happening. I can account for the deletion of a vbulletin forum. But that accounts only for half of the crawl errors. So any replies or answers??
Technical SEO | | hith2340 -
Blog post summary pages
I'm wondering post-panda if its wise to block access to blog post summary pages like this one: http://www.howtotradestocks.org/blog/page/15/ Any thoughts?
Technical SEO | | PeterM220 -
Changing DNS -- SEO implications?
Hey Moz, We're migrating an old site on an old server over to a new server/DNS. The plan is to keep the same URL structure and reuse our existing URL's. As long as we make minimal changes to each page's content, we should be able to update our DNS entry and get all the pages recreated and assigned to their correct URLs without any reduction in SEO rankings. Is this correct? This site gets a lot of organic traffic and ranks highly on some challenging keywords, so it's key that we retain our rankings as much as possible. I've read that it's wise to lower the DNS time-to-live to one hour, about a day before the move, to help Google crawl the DNS a little quicker. Are there any other recommendations you guys can offer or past experiences?
Technical SEO | | stephen_reply0