Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Analytics: Different stats for date range vs single month?
-
I've been scratching my head, chin, and you name it over this one.
I have an advanced segment to remove bot traffic from my data. When I look at the Audience Overview data for a single month (let's say Aug). I am shown a session count.
No problems here, however If I set the date range to (January - August). The august monthly stats is incorrect, much lower. What this means is that, if I export a CSV report from Jan-Aug, the data is wrong compared to individually recording a month.
Anyone faced this? I've asked the question over at the Google Analytics technical section as well, but no answer
P.S I even used the 'control the number of sessions used to calculate this report' tool but no luck.
-
Google's pre-built filters are working fine for me (i.e. all sessions) and it's my bot filter when I view via a date range vs month only that is causing the confusion.
I got an answer from the google analytics technical page. There is a setting to exclude bot traffic, therefore avoiding the need to build custom segments.
You can do this for each profile so I've turned it on to test, let's see how my results turn out. If it removes the bot traffic automatically, then the date range wouldn't change. Here's how to do it:
Admin >> View Settings >> Bot Filtering (Click the Check Box) then the Save button. Done... no need for a dedicated segment.
-
I agree with Bendall that sampling is what is most likely causing your problem here. You may find this post useful: https://support.google.com/analytics/answer/1042498?hl=en-GB
I suspect that the reason that your sampled total closely matches the total of individually downloaded monthly data is because sampled data is Google's 'best guess' when the data in the date range becomes too large. This best guess is based on sound statistics, but ultimately there will be some variances. I've found these variances get bigger the larger your site and the larger your date range. Google do this to reduce load on their servers as crunching the numbers for large data sets can be very resource intense. You COULD upgrade to Google Analytics Premium which gives you un-sampled data as standard, but this is very expensive and only really suitably for large organisations.
There is no easy way round this I'm afraid. I'd suggest that you think about what level of data you are comfortably using - sampled data can still give you valuable insights / trends. Some are comfortable with using sampled data (I prefer now too). I believe there are some tools that allow you to download un-sampled data from Google Analytics via their API but I have not tried these.
-
I didn't know about this. I always thought the a data range would show the same data as the small range.
Strange thing is, If I note down each month's sessions individually and then add them up, they closely match the total session count my data range gives. Its just that my month data within the range that is wrong.
-
Are you sure the data in the larger date range is not being "Sampled". Always more dependable to add up smaller date ranges from my experience in the free version of GA, as if their is too much data to crunch it will take a sample and upscale it.
Regards
Ben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to filter all computers on a specific IPv6 network in Google Analytics?
Is there a quick way of filtering the IP addresses for all the computers on a network that's using IPv6? I want to filter out visits to our websites from the devices on our office network, but each computer (and phone and tablet) seems to have a different address. It _looks _like they all start the same way, though. One computer is xxxx:xxxx:xxxx:xxxx:aaaa:aaaa:aaaa:aaaa, another is xxxx:xxxx:xxxx:xxxx:bbbb:bbbb:bbbb:bbbb, my phone is xxxx:xxxx:xxxx:xxxx:cccc:cccc:cccc:cccc, etc. Does this mean that xxxx:xxxx:xxxx:xxxx is the address for our network as a whole, and I can just set up a Google Analytics filter for "IP addresses starting with..."? Or would doing that also filter out hits from, like, every visitor within a 20 mile radius of our office? If I need to simply put in the individual addresses for each and every device, I will. I'm just hoping it doesn't come to that. Thanks!
Reporting & Analytics | | BrianAlpert780 -
Would updating Meta Titles affect Google analytics tracking?
Hi All, I need a little bit of help. We need to optimize our blog's articles Meta titles for SEO which all exceed 100 characters. I was told that if we change the titles, google analytics would split the tracking pages and count the data as 2 pages (old title and new title). Has any of you have this experience before and if so, is there a way to avoid google analytics counting this as two pages? Thanks in advance! Viviana http://analyteguru.com/ http://analyteguru.com/ http://analyteguru.com/
Reporting & Analytics | | mchoi0 -
How does switching to HTTPS effect Google Analytics?
We are looking at making our site HTTPS. We have been using the same Google Analytics account for years and I like having the historical data. All of our pages will be the same, we are just going to redirect from the http to https. Does anything need to be done with Google Analytics? What about other addons such as Optimizely, Crazy Egg, or Share this?
Reporting & Analytics | | EcommerceSite0 -
Google Analytics - Next Page Path is the Same URL?
Hey Everyone, I have a Google analytics question. I'm looking through a client's site and when I look at the next page path, I get the same URL as the next path. For example, on the homepage, the next page path I get is the homepage again? This happens for all URL's, is this an implementation error? Is there a way to fix this? Thanks!
Reporting & Analytics | | EvansHunt0 -
Is it possible to use Google Tag Manager to pass a user’s text input into a form field to Google analytics?
Hey Everyone, I finally figured out how to use auto event tracking with Google Tag Manager, but didn't get the data I wanted. I want to see what users are typing into the search field on my site (the URL structure of my site isn't set up properly to use GA's built-in site search tracking). So, I set up the form submit event tracking in Google Tag Manager and used the following as my event tracking parameters: Category: Search Action: Search Value When I test and look in Google Analytics I just see: "search" and "search value." I wanted to see the text that I searched on my site. Not just the Action and Category of the event.... Is what I'm trying to do even possible? Do I need to set up a different event tracking parameter? Thanks everyone!
Reporting & Analytics | | DaveGuyMan0 -
Google Analytics VS target="_blank" internal links: How much wrong is it?
I am working on an e-commerce website, and our CEO is sure that having target="_blank" in internal search result is boosting the conversion (not sure, but it's not an issue at the moment). The problem is that Google Analytics sees all URLs visited from search results as entrances/direct visits, hence the Booking Funnel Tracking does not work as it was supposed to. Is there any way to recover the tracking? Or we shall get the rid of target="_blank" attribute?
Reporting & Analytics | | apartmentGin0 -
On google analytics what is Mozilla Compatible Agent under browser and OS?
On my Google Analytics (I know this is not SEOMOZ) I have a lot of visits from mozilla compatible agent with 100% bounce rate. Does anybody know what this is?
Reporting & Analytics | | essentialworld0 -
Weird info from google analytics?
Hi Could anyone explain what these visits are in Google Analytics? Under traffic sources and organic I am seeing lots of entries with data like below. Any ideas what kind of traffic this is? Is it a bot and if so what is their purpose of it and is it recommended that you block it? Pages/Visit 1.00 Avg. Time on Site 00:00:00 % New Visits : 100% Bounce Rate: 100.00% Many Thanks
Reporting & Analytics | | ocelot0