Time To Throw In The Towel?
-
I have a website that has some good rank on competitive terms. Most of the organic search traffic goes to the homepage, but some generally newer and better constructed, more user-friendly sub pages get organic rank/traffic for a variety of different terms/subjects as well.
Then, I have about 8 pages that are older and suck. They fail in the SERPs and there's nothing much of interest from a user point of view. Rather than do the work to completely re-do these pages, I'm thinking of just 301ing them to the homepage. My hope is that this will help the homepages terms/rank which are similar to these pages subject & terms.
Do you think this will help the homepage and it's terms or merely end the existence of some old pages and sort of evaporate the link juice?
Is there some way that Google might see the site on the whole as being less relevant to their shared subject matter, if these pages go away?
Thanks!
-
The redirect value is one link from another website.
-
About the only thing on these pages worth saving is their url. There's no content on them that is user relevant. The 8, altogether, have one link from another site. They get a total of about 60 visits a month... between all eight.They're old pages from some really bad seo articles that made little sense then and less now.
I have a couple of other pages I was thinking about doing this with, but also moving their text content to the homepage... to make the homepage a little deeper text-wise.
Any way that ditching pages around a shared subject could make Google think the whole thing is less relevant... even the surviving homepage?
It doesn't sound like you think much of the forwarding to the homepage thing for the link juice.
-
I rarely abandon pages. Instead I improve them. Before abandoning pages I would check to see if they have any external links and if they attract traffic from search. If they are useless pages then I would 301 redirect them. Will this help your SERPs? It might help slightly but it might not.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Poor Load Balancer Implementation, now the site is indexed 4 times
I was brought on to a project where the network admin has set up a load balancer to distribute traffic but somehow has incorrectly deployed the strategy. Now the site is listed 4 times as links to the primary domain in search console. How can I remove these from the index? I have already requested he no-index them, but they still remain in search console. What else can I do to ensure Google only sees this as a single site?
Intermediate & Advanced SEO | | DonFerrari21690 -
Moving to a new domain for second time - critical, help needed fast!
Hello, Important: please do not ask why we need to change the domain, its not the matter at all, thank you for understanding. Over a month ago we successfully changed our domain name, 301 redirected, did GWT 'change of address' and all. The old domain was 2 years old, ranking very well, the new domain change of address was a success and traffic back on the new domain after a week. Today we need to change the domain name again, unfortunately, for some reasons, we have to, however we are not sure what to do in GWT, when I went to 'change of address' in the domain (the new first domain), i saw the following message (screenshot attached too): This site is undergoing a move Old URL | New URL If any URL on the left should not be moved, you can withdraw its move request. To do this, click the URL and then Withdraw. Now our questions: 1. For second time moving to a new domain, we should move from the old first domain (301 from the first old domain) or from the second domain (301 from the second domain)? 2. If from the old first domain, should we Withdraw from the first domain (lift up the first change of address in GWT) and then redirect the old first domain to the second new domain (the one we want to move now)? If yes, what to do with the first new domain (the one which we moved to a month ago) 3. If we should move from the first new domain, then what to do? The situation is clear but confusing what to do? It's just that we need to change the domain name again, move to a new one, for the second time, now we should redirect from the first old domain or first new domain? I purchased MOZ just to get help from you guys here, the only place i thought I could be helped. Of course gonna use Moz service too now that i have puurchased it 🙂 Awaiting your quick help guys. Thank you! 8csVpOZ2QoiYCoTR1t_SnQ.png
Intermediate & Advanced SEO | | mdmoz0 -
Set Robots.txt file to crawl my website at specific times
Our website provider has stated that they can only 'lift' their block on our website in order for it to be crawled as specific times. Is there any way to amend a robots.txt to ensure that it crawls our website at a specific time of day/night in order to coincide with the block being lifted? Many Thanks, Charlene
Intermediate & Advanced SEO | | CharleneKennedy120 -
Is a rebranding that calls for a domain change a good time to sneak in a change to HTTPS?
Assumed: The material around good migration/redesign practices recommend, logically enough, to change as few things as possible in any given step, thus giving search engines as little trouble as possible identifying and reindexing changes. So if someone is doing significant changes to content, including uri changes, and a rebranding that requires a domain migration, they are generally better off doing one, than the other. 1) Beyond immediate testing and checking for correct crawl health being reestablished after one change, any thoughts on rules of thumb for when to do the second change? Do you do it as soon as you see your rankings/traffic turn the corner and confirm an upward trend after the drop, or wait till you have it all back (or at least hit a plateau)? In the absence of data or best practice I'm thinking of just letting 1/3rd to 2/3rds come back. Is a change to HTTPS small enough/similar enough from the search engine's perspective that it makes more sense to do that at the same time as the rebrand driven domain change? Does this create any special risks or considerations beyond those that arise from the individual components of the change?
Intermediate & Advanced SEO | | JFA0 -
Reasonable Time to Code Pop Up Forms in Wordpress?
My firm (a real estate brokerage) works with an offshore Argentinian developer who is generally very reliable and efficient. We have requested that three pop-up forms be implemented. The pop-up forms appear once visitors see a fixed number of property listings. Visitors will see form #1 after viewing three listings, form #2 after seeing another 3 listings and form #3 after another three listings. The pop-ups are in the form of a question. If the visitor clicks "Yes" the pop-up expands into a form, the visitor fills in the contact info and subsequent forms no longer appear. I have attached mock ups for the pop-up and the expanded pop-up. I am concerned about the 9 hours of programming time to implement these pop-ups. Is this excessive or is it reasonable? For me, it seems like this would be pretty quick and standardized to accomplish with a Wordpress plugin. But maybe with testing and other tasksI am wrong. I would appreciate some feedback on this. I do not want to underpay or overpay my developer. But I would feel reassured knowing that they are working productively and accomplishing tasks in a reasonable amount of time. Specs provided by my developer below: | 1- We have to implement the popup (based on approved mockup)
Intermediate & Advanced SEO | | Kingalan1
2- We need to implement the form to be included into each popups (3) and validate proper data
3- we need complete the logic for cookies's status.
4- Cross-devise testing for those popups. This way not allow that you update the content, we need set a field in data base or think how can do this if you want. | I look forward to your feedback. THANKS, Alan XRZUaEi bBdqsAq0 -
If I had an issue with a friendly URL module and I lost all my rankings. Will they return now that issue is resolved next time I'm crawled by google?
I have 'magic seo urls' installed on my zencart site. Except for some reason no one can explain why or how the files were disabled. So my static links went back to dynamic (index.php?**********) etc. The issue was resolved with the module except in that time google must have crawled my site and I lost all my rankings. I'm nowher to be found in the top 50. Did this really cause such an extravagant SEO issue as my web developers told me? Can I expect my rankings to return next time my site is crawled by google?
Intermediate & Advanced SEO | | Pete790 -
Time for a new domain post-Penguin?
Hi there, Quick overview of a client who came to us after having the vast majority of their link value slashed by Penguin. Client only has a limited 'recovery budget' Client had been outsourcing SEO to a foreign company The website was 'keyword stuffed' when we arrived Links were of poor quality, the company clearly majoring on quantity rather than quality. Client was ranking #4 or #3 for a keyword which was bringing in sales. Post penguin, dropped to page 5 and then out of the top 100 for that keyword, losing 70% of sales. The client, under our supervision has Rewritten spammy content so they work for human beings (so it now reads well) Gone through the website and is removing old/duplicate and low-quality content De-emphasised other pages for the target keyword so that only one page majors on it. After doing the above has submitted a reconsideration request (about 2 weeks ago, so I know there's time). We are focussing on ensuring her content is written well and on building decent links to the site (i.e. to put some good-uns where the bad ones were). We're into month 2 of the 'clean-up exercise' and the site is still only ranking #90 for the keyword. Given the client's budgetary limitation, could it be more beneficial to consider a new brand identity and domain name to start afresh (without a 301 redirect) or should we just continue along the track we are doing with this client? Thanks!
Intermediate & Advanced SEO | | Nobody15609869897230 -
Having a hard time with duplicate page content
I'm having a hard time redirecting website.com/ to website.com The crawl report shows both versions as duplicate content. Here is my htaccess: RewriteEngine On
Intermediate & Advanced SEO | | cgman
RewriteBase /
#Rewrite bare to www
RewriteCond %{HTTP_HOST} ^mywebsite.com
RewriteRule ^(([^/]+/)*)index.php$ http://www.mywebsite.com/$1 [R=301,L] RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_FILENAME}.php -f
RewriteRule ^(.*)$ $1.php [NC,L]
RewriteCond %{HTTP_HOST} !^.localhost$ [NC]
RewriteRule ^(.+)/$ http://%{HTTP_HOST}$1 [R=301,L] I added the last 2 lines after seeing a Q&A here, but I don't think it has helped.0