Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keywords with no search volume
-
Hi there!
What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches?
Thanks!
-
Yes, you should/can, especially for longtail, which may have almost no volume in AdPlanner. I worked for an e-commerce site that had a few people hitting for a certain longtail term, but those customers knew what they wanted, converted at a higher rate, and spent the big bucks.
It's also worth noting that Google gets 3.5 billion searches per day (and trending up) and 16-20% of those searches are brand-new, never been searched for before.
-
Then you'll need to go off the data you have. The keyword planner is still a good tool to use, it just can't be 100% trusted. You can also play with the Google auto-suggest (waterfall) that pops up as you type things in. The suggestions are based on search volume.
There are also keyword research tools out there that can help. SEMRush, SpyFu, etc.
Also look at competitor sites that already sell the product. See what they are targeting in their title tags and H1s.
-
Hey there sararufo,
Instead of focusing on keyword search volume, I'd recommend thinking through the process a person might go through to research and purchase the product, then ensuring that you A) have the content they're likely to want to see in the research process and B) are using the language that they might use to conduct research--shifting the focus on the searcher's intent more than the keyword itself.
A good place to start your research would be to look at the brands/publishers ranking for the head terms in your space to get a sense of how they, and likely customers, are talking about a type of product. You can then put the ranking page into Keyword Planner in the 'Landing Page' field to see what keywords Google associates the page with.
You can also put your head terms into a tool like Ubersuggest or Keywordtool.io to find long tail queries related to your topic and use that data to make your page even better for users.
Hope that helps you get started!
-Trung
-
Thanks for your answer!
Let's say we're developing a new product that we've never sold before. We're setting up a new page for the product and doing some keyword research for the optimization. In this case, Analytics is not setup (an issue we can't currently solve), we only have Webmaster Tools. But since we've never sold the product we don't really have useful data that we can use...
-
It's important to look at webmaster and analytics data for this. The keyword planner isn't exactly accurate. I see traffic coming from keywords all the time that don't have a search volume in keyword planner, or have a vastly different number in keyword planner when compared to the data I get other places.
I think it takes a bit more digging than that, and you also need to consider the long-tail effect from the keywords you're optimizing for.
Asking some of the clients of the business how they search or look for your products can be very helpful.
With that being said, keywords with high volume in the keyword planner do usually offer much more traffic, but also much more competition.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | Apr 5, 2024, 5:20 PM | Raymonda
Is this actually possible to research German keywords with your tool?0 -
Keywords problems
Hello,
Keyword Research | Feb 3, 2024, 7:18 AM | Gabijaurbs
I am having a problem while I am searching for keywords - it just says "Getting serp analysis failed. Please retry your search or refresh this page" on all browsers I try it on. Hard reloaded too and still not working. Could you help me with this?
Best regards, Gabija0 -
Minor languages keyword research
Hello, I am in charge of doing a keyword research for several small countries in Europe, namely Hungary, Estonia and Latvia.
Keyword Research | Jun 22, 2020, 4:57 AM | Lvet
I normally use the Keyword planner for Google Ads, but for Hungarian, Estonian and Latvian this tools seems to find no results for the keywords related to my websites. For example, in Hungarian the keyword "ajak toltoanyagok" ("lip fillers" in English) doesn't give any results (and yes, I am targeting my searches to Hungary and Hungarian). I have the same problems with Latvian and Estonian. Is there another tool that I could use and that could give me better results? Help! Cheers Luca rONwtZt0 -
What defines what words in a title are considered Keywords?
Hi, sorry if this is a silly question. I'm curious how keywords are defined. Is every word in a title a possible keyword? If I have a keyword titled "Linear Shower Drain | 40" Long", does it take the whole thing as a keyword? Is just "Linear Shower Drain" the keyword? Would "Shower Drain" pop up as a keyword, since its nested in the title? Thank you in advance for your answers!
Keyword Research | May 6, 2020, 11:10 PM | ezable0 -
Include Location in Keywords?
I understand Google's local search automatically searches keywords with the location you are searching from. For example if I'm searching from Calgary and query "best shoe repair", Google knows I'm searching from Calgary and presents Calgary based results. I'm using Google's new Keyword Planner tool which allows for city based search results, meaning I don't have to include "Calgary" in the keywords I submit. The question I have is should I be attaching "Calgary" to my keywords for on-page optimization, and why or why not? Any help would be greatly appreciated!
Keyword Research | Oct 30, 2014, 2:08 PM | reidsteven750 -
Bulk keyword competition tool?
The SEOmoz Keyword Difficulty tool is great, but the 5 keyword limit is too small. I need a tool that will allow checking the organic competition level of 100's of keywords (to help in selecting blog topics). Anyone know of such a tool?
Keyword Research | Aug 2, 2012, 1:09 PM | AdamThompson1 -
Search Volume vs. CTR
Is it better to optimize based on search volume or click through rate? For example: If a keyword has a CTR of 19% and only 3,000 monthly searches, while another keyword that is relevant to that page has a CTR of 0.7% and 20,000 monthly searches, which keyword should that page be optimized for for better natural results and the bottom line?
Keyword Research | Sep 28, 2011, 3:32 PM | Motivators0 -
How can i track keywords history
i need to keep a record for all keywords history , is there any way that we can track keywords history so we can compare each week with the previous weeks ?
Keyword Research | May 23, 2011, 10:01 AM | omarfk0