Keywords with no search volume
-
Hi there!
What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches?
Thanks!
-
Yes, you should/can, especially for longtail, which may have almost no volume in AdPlanner. I worked for an e-commerce site that had a few people hitting for a certain longtail term, but those customers knew what they wanted, converted at a higher rate, and spent the big bucks.
It's also worth noting that Google gets 3.5 billion searches per day (and trending up) and 16-20% of those searches are brand-new, never been searched for before.
-
Then you'll need to go off the data you have. The keyword planner is still a good tool to use, it just can't be 100% trusted. You can also play with the Google auto-suggest (waterfall) that pops up as you type things in. The suggestions are based on search volume.
There are also keyword research tools out there that can help. SEMRush, SpyFu, etc.
Also look at competitor sites that already sell the product. See what they are targeting in their title tags and H1s.
-
Hey there sararufo,
Instead of focusing on keyword search volume, I'd recommend thinking through the process a person might go through to research and purchase the product, then ensuring that you A) have the content they're likely to want to see in the research process and B) are using the language that they might use to conduct research--shifting the focus on the searcher's intent more than the keyword itself.
A good place to start your research would be to look at the brands/publishers ranking for the head terms in your space to get a sense of how they, and likely customers, are talking about a type of product. You can then put the ranking page into Keyword Planner in the 'Landing Page' field to see what keywords Google associates the page with.
You can also put your head terms into a tool like Ubersuggest or Keywordtool.io to find long tail queries related to your topic and use that data to make your page even better for users.
Hope that helps you get started!
-Trung
-
Thanks for your answer!
Let's say we're developing a new product that we've never sold before. We're setting up a new page for the product and doing some keyword research for the optimization. In this case, Analytics is not setup (an issue we can't currently solve), we only have Webmaster Tools. But since we've never sold the product we don't really have useful data that we can use...
-
It's important to look at webmaster and analytics data for this. The keyword planner isn't exactly accurate. I see traffic coming from keywords all the time that don't have a search volume in keyword planner, or have a vastly different number in keyword planner when compared to the data I get other places.
I think it takes a bit more digging than that, and you also need to consider the long-tail effect from the keywords you're optimizing for.
Asking some of the clients of the business how they search or look for your products can be very helpful.
With that being said, keywords with high volume in the keyword planner do usually offer much more traffic, but also much more competition.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword optimisation
I have a few questions regarding keywords that we are wanting to optimize on our site. This may be a bit basic so if this had already been answered elsewhere let me know. Question 1: How many time can I refer to the one word on different pages on the site ? Is there any rules around this? In theory the keywords we are looking to include will be relevant to these pages. **Question 2: ** Should I use different variation of the key word or is the one variant fine? Question 3: Looking at the search terms people use from google analytics to get to our site, there is a lot of people using the phrase “sliding windows New Zealand. Should I write this on the page exactly as “sliding doors New Zealand “ or is “sliding doors” fine? Its just that the former phrase doesn't really work with our communication. I look forward to your advice!
Keyword Research | | aplnzjune180 -
What makes a keyword good?
Having taken a day-long course not long ago, I'm new to SEO and I'm struggling to decide which keywords to target. I work in a really niche area: we make booking engines that allow travel agencies to sell flights, hotels, cars and other travel services online. I know there are various tools on the web (and on Moz) which give you the average monthly searches and competition for each term but I still don't understand how to decide which ones to target. For example, the term 'travel systems' gets a high amount of search and the competition for it is high. However, Google brings back results about prams and buggies so I think I should avoid this one. Another is 'travel solutions' which gets a high amount of search and is low on competition. Google brings back results about travel agencies. This is more our area but our target audience is travel agencies so I'm not really sure I'd be attracting the right traffic? I'd be really grateful for any advice that you can give me.
Keyword Research | | noortomlinson0 -
A Solution to Keywords Being Grouped in Google Keyword Planner
Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op
Keyword Research | | ChemistryMarketing1 -
Most efficiënt way to retrieve search volume for thousands of keyword
Hi, I'm trying to figure out how I can efficiently get search volumes for large quantities of keywords. Unfortunately Keyword Planner has reduced their limit of keywords:
Keyword Research | | CB0001
"You entered too many keywords. Please limit the number of keywords to 1,000. You can also upload a file with up to 800 keywords." Weirdly, the file upload's limit is now even lower than the normal limit. A 1000 keywords a time will be a real chore when you want to retrieve search volume for 50.000 keywords. I tried SEMrush, but it does not suffice due to the fact that a lot of keywords in my language (Dutch) are not in the database. I also looked into the Adwords API, but this does not yet seem to have any implementation in Google sheets? Ideas are welcome!1 -
Which keywords are sending traffic to my site?
I want to know Which keywords are sending traffic to my site? What type of strategies behind this ?
Keyword Research | | surabhi60 -
Top keywords
Hi, Where can I get a reliable list of the top 1000 keywords searched for over the last few months or 2012 or whatever? Thanks
Keyword Research | | jwdl0 -
Ranking for broad search terms
Hello, ive been getting some good organic traffic lately, i always run the live real time analytics and have noticed that the site is ranking for very broad terms and not specific exact keywords that i have the pages optimized for. Is there a reason for this? thx
Keyword Research | | TP_Marketing0 -
Question on keyword rankings
Hi everyone Within our campaign it says that we rank number 35 for a specific keyword in Google in the Unites States but when we google the specific keyword we come up as number two on the first page. Can you help me understand what the current rank is based on as well as how it's results can be different from our Google search? Thank you.
Keyword Research | | DRTBA0