undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. On-Page Optimization
  4. When I changes Template, why traffic goes down?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

When I changes Template, why traffic goes down?

On-Page Optimization
4
5
2.0k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • hammadrafique
    hammadrafique last edited by Oct 17, 2014, 4:35 AM

    I've noticed that when I change my blog's template the traffic goes down dramatically, about of 40% decrease. I know that new themes can have some problems but I have tried this with 2 different themes. First try was with genesis framework(Paid one) and just in one day traffic went down and when I reverted the old theme, the traffic became normal.

    Should I wait for 1 week to see what happens?

    What could be the potential reason of this?

    1 Reply Last reply Reply Quote 0
    • evolvingSEO
      evolvingSEO last edited by Oct 19, 2014, 3:08 PM Oct 19, 2014, 3:08 PM

      I'd try to get really specific on two things;

      • "traffic" - are you saying only Google traffic? All traffic?

      • if it IS google traffic, did you notice if Google has actually crawled and re-cached the new version on the website?

      • also, does traffic decrease evenly across all pages on the site? or is it limited to just certain pages or sections?

      • "changing themes" - are these theme changes only design / skin changes - or do they affect URLs, internal links, content (such as page titles/descriptions etc)

      I think answering these questions really matters in terms of figuring out what happened. I think it's very unlikely for just a surface skin/design change to hurt traffic so much - there must be deeper things going on, and it's just a matter of figuring out what the specifics are.

      1 Reply Last reply Reply Quote 0
      • kayintveen_MD
        kayintveen_MD last edited by Oct 17, 2014, 8:44 AM Oct 17, 2014, 8:44 AM

        If you are really carefull on links, content and theme quality the drop with be temporary. But complete structure change with different headings, changed internal link structure can really do harm on your site for a bit longer.

        As long as gross kept the same only the theme changes, and you don't build of a lot of 404's you'll be fine within 1 or 2 weeks.

        1 Reply Last reply Reply Quote -1
        • hammadrafique
          hammadrafique last edited by Oct 17, 2014, 5:17 AM Oct 17, 2014, 5:17 AM

          But What should be the plan for changing the theme? I'm not a dev, nor a designer and only use premium Wordpress themes for my blog.

          1 Reply Last reply Reply Quote 0
          • MoosaHemani
            MoosaHemani Banned last edited by Oct 17, 2014, 5:12 AM Oct 17, 2014, 5:12 AM

            Hammad if is normal for the traffic to drop when you made any significant change on the bog and changing the entire theme can be one of them. I have worked with different clients and in my understanding the drop can be controlled to minimum if you have a shift plan, time and you should have a clear idea that the theme you are uploading didn’t have any problem.

            I believe you should be ready for it if you are changing the theme all you need is a perfect planning to make that traffic drop to minimum.

            Hope this helps!

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            1 out of 5
            • First post
              1/5
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • DigitalProgress

              Should I Change My Blog Permalinks to Remove The Date

              page url

              Hi All Thank you in advance for any help. Last year a website was moved to multisite and the permalinks for the blog posts were changed to include a category, the year, the month and day. As a result most of the page URL's are flagged as too long. A number of the pages are receiving good traffic, so my question is whether just to leave them as they are or to change the permalinks? My gut feeling is to take the short term hit and change the permalinks, but I thought I'd take the advice of the forum before doing so. Many Thanks

              On-Page Optimization | Dec 6, 2024, 9:02 AM | DigitalProgress
              2
            • KMofOutlier

              Company acquired but keeping website for now. How to rebrand without losing traffic?

              A client has been acquired by a larger company who will eventually absorb client's website but this could take some time (a year or more). We have posted notice of the acquisition on their current site now, but it's time to make the rebrand of current site a priority. Since this site could be functional for some time and still operates as a lead generator for the company, we don't want to negatively affect their web traffic. Curious if anyone has experienced similar or if there are best practices we should be following for this transition? Domain will stay the same for now.

              On-Page Optimization | Feb 5, 2019, 3:31 PM | KMofOutlier
              0
            • Cesare.Marchetti

              Changes taken over in the SERP's: How long do I have to wait until i can rely on the (new) position?

              I changed different things on a particular page (mainly reduced the exaggerated keyword density --> spammy). I made it recrawl by Google (Search Console). The new version has now already been integrated in the SERP's.Question: Are my latest changes (actual crawled page in the SERP's is now 2 days old) already reflected in the actual position in the SERP's or should I wait for some time (how long?) to evaluate the effect of my changes? Can I rely on the actual position or not?

              On-Page Optimization | Aug 16, 2017, 1:47 PM | Cesare.Marchetti
              0
            • Dreamrealemedia

              How to change images of a page without loosing ranking?

              Hi, I have two reasons to change some images of a page on a wordpress site: 1.Google speed service advise me to optmize the images size to better spead load times. 2.I want to change images titles (to improve seo optimization for the page keyword), so i need to replace them, since im using wordpress. Now the question is: Can i just change the images without worring about any related seo issues? Or should i follow some best practice to change images in order to not affect the ranking of the page? tx for your support!

              On-Page Optimization | Jun 29, 2017, 10:30 AM | Dreamrealemedia
              0
            • netzkern_AG

              Google Webmaster Guideline Change: Human-Readable list of links

              In the revised webmaster guidelines, google says "[...] Provide a sitemap file with links that point to the important pages on your site. Also provide a page with a human-readable list of links to these pages (sometimes called a site index or site map page)." (Source: https://support.google.com/webmasters/answer/35769?hl=en) I guess what they mean by this is something like this: http://www.ziolko.de/sitemap.html Still, I wonder why they say that. Just to ensure that every page on a site is linked and consequently findable by humans (and crawlers - but isn't the XML sitemap for those and gives even better information)? Should not a good navigation already lead to every page? What is the benefit of a link-list-page, assuming you have an XML sitemap? For a big site, a link-list is bound to look somewhat cluttered and its usefulness is outclassed by a good navigation, which I assume as a given. Or isn't it? TL;DR: Can anybody tell me what exactly is the benefit of a human-readable list of all links? Regards, Nico

              On-Page Optimization | Feb 10, 2016, 11:49 AM | netzkern_AG
              0
            • jampaper

              How do I PERMANENTLY change an incorrect URL link with one of my keywords?

              Hello, I received an “F” grade on my on-page report for one of my keywords. I noticed that the URL linked with that keyword was wrong. After changing it to the correct URL, I received an “A.” However, the change was not permanent. How do I permanently change the URL? I don’t see any “Save Changes” or “Apply Changes” button anywhere. Thank you!

              On-Page Optimization | Dec 4, 2012, 6:29 PM | jampaper
              0
            • Jason_342

              How long does it take for Google to see Changes to a site?

              Hi, I have a low PR site (PR 1) that I am starting to work on.  Ingeneral when you make changes to my site how long would it take Google to recognize and index those changes? The reason I am wondering is because the site I am working on had a lot of duplicate content (around 700 pages), I got rid of it all, but I wasn't sure how long it would take Google to spider all these pages and re-index them since the site is low PR. Thanks, Ken

              On-Page Optimization | Mar 7, 2012, 7:42 PM | Jason_342
              0
            • MeghanPrudencio

              Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?

              Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy

              On-Page Optimization | Mar 8, 2011, 9:32 PM | MeghanPrudencio
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.