Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Description on Google+ & ALL Citations the same or?
-
Does it matter if the description is different on Google local and all the citation websites? Some websites allow a lot of description, some don't.
So my question is it only the company name+address that needs to be the same across the board or the description has to be the same too?
-
I would spend more time on custom descriptions for the ones that you have reviews on. The goal would be to have as many citations with gold stars as possible rank high for your brand name on Google. That way when customers search for you, they are blasted with nothing but gold stars.
This brand name is a good example: ME Contracting
-
Dont worry about the descriptions. It's just for additional info. I would prefer to have unique descriptions to maximize my visibility and relevance in Google's POV.
-
Yes I agree with everyone above. There are pros and cons both ways. We've had this discussion many time at other venues and the general consensus, even from top citation pros is that it does not matter too much either way.
As Range and Monica said, keeping NAP consistent is the most important thing.
-
Really it is only the name, address and phone number that needs to be consistent. The description should be tailored to the potential audience of that directory.
-
Doesn't have to be identical across all local citations. NAP and categories are more important. It's okay if they are similar but you should really tailor each description to the audiences that are engaging on each platform.
Hope that answers your Q!
-
Descriptions don't really count when it comes to unifying your brand across different platforms/sites in the sense about which you're asking, but I would still try to keep your descriptions similar. If nothing else, it clarifies to users that your page on abc.com is the same business/etc as your page on xyz.com.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using PO Box/Virtual Address for local citations, but not GMB?
Hello. So, I am aware that it is in violation of Google My Bussiness's terms of service to use register a PO box/virtual address with GMB, but is it problematic to use such addresses for general link building with local citations, such as local directories and resource pages? Would the cons outweigh the pros (more backlinks)? And what about using one of these kinds of addresses on my website, but not GMB? Is it all so interrelated nowadays that I should steer clear of publishing a virtual address anywhere? That just seems hard to wrap my head around as PO Boxes have served a valuable function for small businesses for some 150 years. Thank you, Jon
Local Listings | | custardextract0 -
Google Listing Doesn't Appeare on 3Pack anymore
Hi, One of my GMB listing suddenly stopped ranking in the 3Pack Results. It used to always rank in 1st or 2nd position in the 3Pack results, Suddenly since 24th May it completely Flatlined, I don't know why but It doesn't show up in the results, or when I click see more. It completely vanished for that term locally. My Listing is based in Brisbane, QLD, Australia and it doesn't show up for that term in The Brisbane area. But when the Location info is Australia and not Brisbane, Australia it shows up again. I don't know what is the problem in this case... Any Suggestions will be much appreciated.
Local Listings | | Moxoms10 -
Google My Business answers not appearing
We've been trying to use the GMB Q&A feature as a lot of customers seem to be engaging with the listing/asking relevant questions. However, sometimes we answer a question directly from the business listing account but it does not appear (no error message is shown when posting either). When we go to re-post the answer, the text is sometimes still visible in the answer box field. Any ideas what might be causing the issue?
Local Listings | | Wagada1 -
Google listing only appears when I move / zoom in or out of the map
Hi everyone, We are having an issue with this local business. The Google listing isn't immediately appearing on the map. You have to move the map or zoom in and out for the listing to appear. I find this really odd as our competitors - with no reviews and way further in proximity - are appearing with no issues. The listing is only about 4km where I'm doing the search, while competitors with no reviews are about 20km away. We are ranking in the top 5 organically for the search term I used (pool renovations brisbane), but nowhere in local unless the map is moved. When the listing appears, sometimes the pin also looks grey instead of red, while others are red (if that makes sense). On top of this, their organic rankings have also been on a downward trend since June. I'm currently doing a backlink audit to see if it's contributing to the issue. If anyone also has other ideas, could you please let me know? Thanks.
Local Listings | | nhhernandez1 -
Where does the small description on a business listing come from in google maps?
Hi All, Simple question, but I'm struggling to find the answer, so I hope someone is able to help. The business I run is Oakdene Forest Park; Google Maps URL: https://www.google.com/maps/place/Oakdene™+Forest+Park/@50.8114372,-1.8598721,18z/data=!4m12!1m6!3m5!1s0x4873980ce90e4ef7:0x755579d631c25b33!2sOakdene™+Forest+Park!8m2!3d50.8114796!4d-1.8582842!3m4!1s0x4873980ce90e4ef7:0x755579d631c25b33!8m2!3d50.8114796!4d-1.8582842?hl=en Under the business name, it has a small description and for the life of me I don't know where Google is getting it from because a part of it is wrong. It looks like this: Oakdene™ Forest Park Rural Resort with Entertainment & a Spa I would like to remove the term 'Rural Resort' but where do I find it?? Thanks in advance for your help.
Local Listings | | Shorefield_Holidays0 -
Can having a google business listing harm a company selling services globally?
Hi, We are a SAAS platform offering cloud based solution for educators. We had a google business listing in India and recently added one for US as well. Our keywords rank significantly better in India than in US. Is it a good idea to remove these business listing? Also, what could be other factors that impact GEO SEO rankings for a online company like ours?
Local Listings | | WizIQMarketing0 -
How to verify Google My Business (GMB) account in Dubai, United Arab Emirates (UAE)
Hi folks, I know the majority of you are based in the US, so won't be experiencing the same problem as me. I have set up a Google My Business account for a company here in Dubai, United Arab Emirates. The only problem is that I can't verify it using the normal methods like a postcard being sent out as the UAE doesn't have a postal service, so there are no postcodes to target an address. Basically I go through the process of creating a GMB account, setting the address details and map marker, then try to verify the account by postcard (this is the only way). I wait 14+ days but still no postcard arrives for obvious reasons - no postal address! So - my question is, how do we get round this problem? I know it can be done as there are plenty of businesses out there in Dubai that are verified on Google maps and GMB. Any advice or input would be greatly appreciated. Thanks
Local Listings | | SeoSheikh0 -
Using Hashtag for Google My Business
I was told by a Google My Business representative to include #{keywords} in my description. I was told this would boost my rankings. Has anyone else heard of this?
Local Listings | | Smart_Start0