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    5. Description on Google+ & ALL Citations the same or?

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    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Description on Google+ & ALL Citations the same or?

    Local Listings
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    • surfsup
      surfsup last edited by

      Does it matter if the description is different on Google local and all the citation websites? Some websites allow a lot of description, some don't.

      So my question is it only the company name+address that needs to be the same across the board or the description has to be the same too?

      1 Reply Last reply Reply Quote 0
      • ImprezzioMarketing
        ImprezzioMarketing last edited by

        I would spend more time on custom descriptions for the ones that you have reviews on. The goal would be to have as many citations with gold stars as possible rank high for your brand name on Google. That way when customers search for you, they are blasted with nothing but gold stars.

        This brand name is a good example: ME Contracting

        1 Reply Last reply Reply Quote 0
        • DennisSeymour
          DennisSeymour last edited by

          Dont worry about the descriptions. It's just for additional info. I would prefer to have unique descriptions to maximize my visibility and relevance in Google's POV.

          1 Reply Last reply Reply Quote 0
          • LindaBuquet
            LindaBuquet last edited by

            Yes I agree with everyone above. There are pros and cons both ways. We've had this discussion many time at other venues and the general consensus, even from top citation pros is that it does not matter too much either way.

            As Range and Monica said, keeping NAP consistent is the most important thing.

            1 Reply Last reply Reply Quote 1
            • MonicaOConnor
              MonicaOConnor last edited by

              Really it is only the name, address and phone number that needs to be consistent. The description should be tailored to the potential audience of that directory.

              1 Reply Last reply Reply Quote -1
              • RangeMarketing
                RangeMarketing last edited by

                Doesn't have to be identical across all local citations. NAP and categories are more important. It's okay if they are similar but you should really tailor each description to the audiences that are engaging on each platform.

                Hope that answers your Q! 🙂

                1 Reply Last reply Reply Quote 2
                • Lumina
                  Lumina last edited by

                  Descriptions don't really count when it comes to unifying your brand across different platforms/sites in the sense about which you're asking, but I would still try to keep your descriptions similar. If nothing else, it clarifies to users that your page on abc.com is the same business/etc as your page on xyz.com.

                  1 Reply Last reply Reply Quote 1
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