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  4. Setting up 301 Redirects after acquisition?

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Setting up 301 Redirects after acquisition?

Intermediate & Advanced SEO
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  • Colin.Accela
    Colin.Accela last edited by Feb 5, 2015, 9:37 PM

    Hello!

    The company that I work for has recently acquired two other companies. I was wondering what the best strategy would be as it relates to redirects / authority.

    Please help!

    Thanks

    1 Reply Last reply Reply Quote 0
    • EricaMcGillivray
      EricaMcGillivray @donford last edited by Feb 6, 2015, 5:32 PM Feb 6, 2015, 5:32 PM

      I once worked for what could be described as a "holding company" that's in the Fortune 500. Because everything they owned was so diverse, they either kept separate branches or the companies/brands separate. Especially if the brand was worth money as a name. It's important to do the research on how valuable the brand itself is because even if you decide to have one company to rule them all, you need to figure out how to transition customers.

      1 Reply Last reply Reply Quote 2
      • donford
        donford @EGOL last edited by Feb 6, 2015, 10:34 AM Feb 6, 2015, 10:34 AM

        Great response Egol.

        I'm always impressed with people who can think outside the box. Our company was recently purchased by a much larger corporation and instead of trying to roll us together they recognized that separately with their additional resources we are more valuable.

        EricaMcGillivray 1 Reply Last reply Feb 6, 2015, 5:32 PM Reply Quote 3
        • MindlessWizard
          MindlessWizard @Ray-pp last edited by Feb 6, 2015, 3:07 AM Feb 6, 2015, 3:07 AM

          First thing which one you want to brand ?  And as what Ray said,  301 redirect the other domains to the primary domain.

          1 Reply Last reply Reply Quote 1
          • EGOL
            EGOL last edited by Feb 5, 2015, 11:21 PM Feb 5, 2015, 11:21 PM

            Before you redirect... it could be much more profitable to run these sites separately.

            A proper analysis could take a few minutes to a few hours to decide that they are not worth much... or it could be worth a lot of money to have someone who knows what they are doing flip these sites and convert them into valuable assets that earn many times more than what their previous owner was doing with them.

            donford 1 Reply Last reply Feb 6, 2015, 10:34 AM Reply Quote 3
            • Ray-pp
              Ray-pp last edited by Feb 5, 2015, 9:54 PM Feb 5, 2015, 9:54 PM

              If your company plans on having the acquired domains redirect to your primary domain, then 301 redirects would be the proper method to use.

              You'd set those up in the acquired domains' .htaccess file.

              MindlessWizard 1 Reply Last reply Feb 6, 2015, 3:07 AM Reply Quote 2
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