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Setting up 301 Redirects after acquisition?
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Hello!
The company that I work for has recently acquired two other companies. I was wondering what the best strategy would be as it relates to redirects / authority.
Please help!
Thanks
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I once worked for what could be described as a "holding company" that's in the Fortune 500. Because everything they owned was so diverse, they either kept separate branches or the companies/brands separate. Especially if the brand was worth money as a name. It's important to do the research on how valuable the brand itself is because even if you decide to have one company to rule them all, you need to figure out how to transition customers.
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Great response Egol.
I'm always impressed with people who can think outside the box. Our company was recently purchased by a much larger corporation and instead of trying to roll us together they recognized that separately with their additional resources we are more valuable.
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First thing which one you want to brand ? And as what Ray said, 301 redirect the other domains to the primary domain.
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Before you redirect... it could be much more profitable to run these sites separately.
A proper analysis could take a few minutes to a few hours to decide that they are not worth much... or it could be worth a lot of money to have someone who knows what they are doing flip these sites and convert them into valuable assets that earn many times more than what their previous owner was doing with them.
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If your company plans on having the acquired domains redirect to your primary domain, then 301 redirects would be the proper method to use.
You'd set those up in the acquired domains' .htaccess file.
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