Does moving Server (IP) affect rankings?
-
I work for a pretty large company with an established web domain with thousands of pages. We are working on a new website and they talked about moving the site onto a new server. What is the impact ranking wise of going to a new server? Does Google care so long as it's the same domain, or is there some equity lost?
Thanks in advance!
-
Hi Scott!
We've experienced situations where we moved a site to a new server, a new IP address was assigned and the rankings dropped for a month or so, then leveled out and we regained all original rankings back. However, like Ryan stated, we did not make any changes to the url structures, page names, etc. in this case. Also using a site like he referenced helps a lot. You can also use this site to find out what other sites are on the server you are hosted on: http://www.ipfingerprints.com/reverseip.php
We have also migrated another site to a new server, keeping the same IP as the previous server and the rankings did not fluctuate at all.
I would think that the answer lies in "HOW" you perform the migration and be sure to "measure twice, cut once". As the move could be very smooth if done properly, however it could turn into an absolute disaster if rushed and done improperly. If you haven't already, check out this website migration guide. Study it. Know it. Implement it. Hope this helps!
-
In most cases a server move with no other changes to page structure, names, etc. would not impact rankings. Perhaps in very rare cases the IP could be associated with a known spam server, but you can check something like that out at sites like: http://whatismyipaddress.com/blacklist-check.
If the server move enhances your site's speed and responsiveness then go for it. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does changing content and design of the website gonna affect my all the backlinks i have made till now
i have been working on my link profile for a month now, after learning about 5 step moz methodology i have decided that i would like to change all of the content of my site and taylor it to what my customers need, am i gonna loose all the domain authority if make changes? if it gonna affect, hows that gonna come out
Web Design | | calvinkj0 -
Html4 menu system which is seo-friendly while moving to html5
I have a complex site and very large site that we are moving to html5 as quickly as possible given our resources (long overdue) but I was wondering if anyone knew of a menuing system that would work on mobile that is seo-friendly in terms of do-follow and does not use javascript that the spiders often cannot read. We need code/css that works for both the menu and for select boxes. I know few write such code anymore, and the idea is dated, but it is a temporary stopgap while we move to HTML5 when such tools are available. Does any such code, free or commercial, exist anymore? Thank you in advance as this is very important in terms of not usuing too much mobile real estate with side menus... Best regards
Web Design | | gheh20130 -
Amp plugins + Wordpress = speed, rankings, results
Hello beloved, Been some time since I have been on, planning to return and help out and be bit more active. Need some latest thoughts and input, on amp plugins for Wordpress, and their results and effect on rankings? Thank you all in advance 🙂
Web Design | | vmialik0 -
Will updating our site from ASP .NET 3.5 to ASP .NET 4.0 negatively affect SEO?
I've checked out some of the other posts related to .NET upgrades, but none specifically address ASP .NET 4.0. I understand that there are many advantages to upgrading, but as with any change made to site code I want to be 110% positive that this upgrade will not affect how Google ranks my client's pages. Since the URL extension isn't changing (will remain .aspx), I'm thinking that there won't be much of an affect on SEO at all. In fact, I'm making the argument that the upgrade will only improve page rank. Anyone go through this upgrade and experience any immediate benefits or disadvantages? Thanks for your help!
Web Design | | FreightTEK0 -
Does doubling up on domains increase my ranking?
I own two websites. One is older and contains the bulk of my content. The other is a web-based tool that has less written content, but is equally important to my business. For the sake of examples we'll call the older website "oldsite.com" and new website "newsite.com". Would it benefit my old site to direct traffic to the web-based tool using a domain like "newsite.oldsite.com"? What's the best way to integrate the two sites so I am not splitting my traffic?
Web Design | | Travis-W0 -
SEO and Server Connectivity....
Good Morning/Evening Mozzers, I arrive at work this morning with 5 emails from GWT for my separate domains reading, **"Googlebot can't access your site - **Over the last 24 hours, Googlebot encountered 39 errors while attempting to connect to your site. Your site's overall connection failure rate is 15.1%." I have passed this on to the Web Dev team to resolve ASAP. My Question, will server connectivity issues harm my rankings? Is there a danger if this continues that URL's could be de-indexed? Input would be greatly appreciated.
Web Design | | RobertChapman0 -
Site Ranks on Page 1 - Would launching new site hurt that
Hello, I currently have a website ranking in the top 7 for my main keyword. The website was built in 2004 and is definitely outdated, yet still ranks very high and brings in business. If i launched a new site on this domain, what would happen to my rankings? Would they drop? would they rise? If i don't launch the new site, will this site eventually drop due to being old and outdated? Any advice would be helpful...
Web Design | | Prime850 -
$100 to who discovers why our rankings drop
I'm offering $100 to the SEO that pinpoints why our rankings dropped. Here's details: Some very good people have this site: nlpca(dot)com and it has dropped for many of it's keywords, including the keywords "NLP" "NLP Training" and many other keywords. We dropped from 19th to 42nd for the term "NLP". Here's what I'm doing about it: (1) making sure all of the keywords (on all pages) in the titles reflect what's in the content, and that the keywords show up exactly in the content 3 times or more. (2) making sure all of the keywords (on all pages) in the URLs reflect what's in the content, and that the keywords show up exactly in the content 3 times or more. (3) We're redoing the home page as (1) above. (4) We're fixing the 404s (5) We're shortening the titles that are too long, and we're thinking of reducing the home page keyword count to 3 keyword phrases, although 4 keywords work in all of our other sites that have the keywords showing up at least 3 times in the content. If it is something else, and you pinpoint it, and if because of you, we rise back up to around 19th (more or less) again then we'll give you $100 payable via paypal as a thank you. I'm going to leave this question 'unanswered' until this is resolved.
Web Design | | BobGW0