Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do you build your pre-sales seo audit
-
Hello Moz community,
I'd like to know if you build "pre-sales seo audit" when selling your services to a prospect.
I think the main idea of a pre-sales audit is to show your prospect that you
- understand his industry (trends & competition)
- understand the opportunities
- know the roadblocks on his website
If so, i'd be interested in discussing the information you put into your pre-sales audit and how you organise it. If you know ressources i should read as regards to mini seo audit / pre-sales seo audit just paste the link

Thanks for your answers
-
Hey Ryan and Jim thanks for your answer.
I'm going to check those ressources.
-
I'd check over on Alan Bleiweiss's site...IMHO he's the best audit guy out there and if memory serves, he's got a checklist of some type there too...including a detailed post on same....

-
These guides should serve you pretty well: http://moz.com/pages/search_results?q=checklist A lot of what you do depends on the situation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are Expires Headers Detrimental to SEO Health?
My dev was looking into Expires Headers to increase speed, but she don't know the ramifications behind them for SEO. What I found online is really old: https://moz.com/blog/expires-headers-for-seo-why-you-should-think-twice-before-using-them What do SEOs think? Thanks in advance! ~Dana
Technical SEO | | dklarse0 -
Static Links in Sidebar Hurting SEO?
Our website currently has a sidebar/widget area that appears on almost all pages throughout of entire site (350 page domain). In that sidebar, we have some static links and some non-static links. Right now there are: 6 Related Post Links - Non-Static
Technical SEO | | DemiGR
1 - Call To Action - Static to a landing page
10 Calculators - Static - These calculators I think are very useful to our users (financial website). So in total 17 total sidebar links, 11 static links, and 6 which change based on the content of the page. Do you think these static links from an SEO perspective can be hurting us? Is there some sort of best practice for sidebar links in regards to quantity as well as static vs non-static? Thanks!0 -
Express js and SEO?
Hi fellow Mozzers, I have been tasked with providing some SEO recommendations for a website that is to be built using express.js and Angular. I wondered whether anyone has had any experience in such a framework? On checking a website built in this and viewing as a GoogleBot etc using the following tools it appears as though most of the content is invisible: http://www.webconfs.com/search-engine-spider-simulator.php http://www.browseo.net/ Obviously this is a huge issue and wonder if there are any workarounds, or reccomendations to assist (even if means moving away from this - would love to hear about it)
Technical SEO | | musthavemarketing2 -
JavaScript page loader - SEO impact
Hello all,
Technical SEO | | Lvet
I am working on a site that has a bizarre page load system. All pages get loaded trough the same Javascript snippet, for example: Changing the values in the form changes the page that is loaded. The most incredible thing is that, against my expectations, pages do get indexed by Google.
My question is: "Does loading pages dynamically using JavaScript affect the overall SEO performance?" Why are pages getting indexed? Thank you for shedding light on this.
Cheers
Luca0 -
Will removing the trailing slash impact my SEO?
Hi there, We have a company website based on Wordpress. I just noticed that under Settings > Permalinks I can configure the look of the URLs and even remove the trailing slash. We have about 2-300 pages online. If I remove the trailing slash now, will that negatively impact our SEO in anyway for existing pages? Thanks!
Technical SEO | | Amr-Haffar0 -
Can a CMS affect SEO?
As the title really, I run www.specialistpaintsonline.co.uk and 6 months ago when I first got it it had bad links which google had put a penalty against it so losts it value. However the penalty was lift in Sept, the site corresponds to all guidelines and seo work has been done and constantly monitored. the issue I have is sales and visits have not gone up, we are failing fast and running on 2 or 3 sales a month isn't enough to cover any sort of cost let alone wages. hence my question can the cms have anything to do with it? Im at a loss and go grey any help or advice would be great. thanks in advance.
Technical SEO | | TeamacPaints0 -
Do Abbreviations Hurt SEO Results?
We have certain products that we've abbreviated since it's a bit too long. For example, the word Fair Trade Organic is one of our categories and we abbreviate it to FTO. If I put FTO on our meta tag titles and links instead of the actual word, would that provide a weaker result?
Technical SEO | | ckroaster0 -
Can local SEO harm national rankings?
Today I met with a firm called Localeze that provides local directory submissions. I understand the importance of this service if your site is competing locally, however I'm not sure the effects of local SEO for a national brand. Our firm gets most of our traffic from across the country, not just one location, and our business is scattered (which is a good thing). We rank for service related keywords that are not tied to a location. We do not show up for local results so our business in our immediate location is weak. We would like to increase our local presence in search engines but I want to make sure that this will not take away from our national presence. Will optimizing a site for local search negatively affect general rankings? Thanks
Technical SEO | | KevinBloom1