Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do you build your pre-sales seo audit
-
Hello Moz community,
I'd like to know if you build "pre-sales seo audit" when selling your services to a prospect.
I think the main idea of a pre-sales audit is to show your prospect that you
- understand his industry (trends & competition)
- understand the opportunities
- know the roadblocks on his website
If so, i'd be interested in discussing the information you put into your pre-sales audit and how you organise it. If you know ressources i should read as regards to mini seo audit / pre-sales seo audit just paste the link
Thanks for your answers
-
Hey Ryan and Jim thanks for your answer.
I'm going to check those ressources.
-
I'd check over on Alan Bleiweiss's site...IMHO he's the best audit guy out there and if memory serves, he's got a checklist of some type there too...including a detailed post on same....
-
These guides should serve you pretty well: http://moz.com/pages/search_results?q=checklist A lot of what you do depends on the situation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify SEO - Double Filter Pages
Hi Experts, Single filter page: /collections/dining-chairs/black
Technical SEO | | williamhuynh
-- currently, canonical the same: /collections/dining-chairs/black
-- currently, index, follow Double filter page: /collections/dining-chairs/black+fabric
-- currently, canonical the same: /collections/dining-chairs/black+fabric
-- currently, noindex, follow My question is about double filter page above:
if noindexing is the better option OR should I change the canonical to /collections/dining-chairs/black Thank you0 -
SEO - New URL structure
Hi, Currently we have the following url structure for all pages, regardless of the hierarchy: domain.co.uk/page, such as domain/blog name. Can you, please confirm the following: 1. What is the benefit of organising the pages as a hierarchy, i.e. domain/features/feature-name or domain/industries/industry-name or domain/blog/blog name etc. 2. This will create too many 301s - what is Google's tolerance of redirects? Is it worth for us changing the url structure or would you only recommend to add breadcrumbs? Many thanks Katarina
Technical SEO | | Katarina-Borovska1 -
CSS user select and any potential affect on SEO
Hi everyone and thank you in advance for your helpful comments. We have a client who is concerned about copying of content from their site because it has happened a few times in the last few years. We have explained that the content is essentially publicly available and that using the CSS selector user-select to prevent selection of text will really only prevent the technically limited users from working out how to get the text. He is happy that it will at least stop some people. So the question is would there be any way that this would have an affect on SEO? We would make an assumption that it doesnt but putting it out there for some feedback. Cheers Eddie
Technical SEO | | vital_hike0 -
SEO impact of the anatomy of URL subdirectory structure?
I've been pushing hard to get our Americas site (DA 34) integrated with our higher domain authority (DA 51) international website. Currently our international website is setup in the following format... website.com/us-en/ website.com/fr-fr/ etc... The problem that I am facing is that I need my development framework installed in it's own directory. It cannot be at the root of the website (website.com) since that is where the other websites (us-en, fr-fr, etc.) are being generated from. Though we will have control of /us-en/ after the integration I cannot use that as the website main directory since the americas website is going to be designed for scalability (eventually adopting all regions and languages) so it cannot be region specific. What we're looking at is website.com/[base]/us-en. I'm afraid that if base has any length to it in terms of characters it is going to dilute the SEO value of whatever comes after it in the URL (website.com/[base]/us-en/store/product-name.html). Any recommendations?
Technical SEO | | bearpaw0 -
Target: blank. Does it make an SEO difference?
I've notice many sites MOZ included no longer use the target: blank attribute. I think that's what it's called. Basically when a link on your site opens a new tab in the browser as opposed to replacing the browser window you are in. Given that MOZ think of everything, I would love to hear opinions on this.
Technical SEO | | wearehappymedia0 -
Do Abbreviations Hurt SEO Results?
We have certain products that we've abbreviated since it's a bit too long. For example, the word Fair Trade Organic is one of our categories and we abbreviate it to FTO. If I put FTO on our meta tag titles and links instead of the actual word, would that provide a weaker result?
Technical SEO | | ckroaster0 -
Can local SEO harm national rankings?
Today I met with a firm called Localeze that provides local directory submissions. I understand the importance of this service if your site is competing locally, however I'm not sure the effects of local SEO for a national brand. Our firm gets most of our traffic from across the country, not just one location, and our business is scattered (which is a good thing). We rank for service related keywords that are not tied to a location. We do not show up for local results so our business in our immediate location is weak. We would like to increase our local presence in search engines but I want to make sure that this will not take away from our national presence. Will optimizing a site for local search negatively affect general rankings? Thanks
Technical SEO | | KevinBloom1 -
200 Redirects for SEO instead of 301
We are working with a company on re-platforming our website. On a call yesterday they outlined a strategy to use 200 redirects for our top keywords instead of 301s. I am not familiar with this type of redirect and was wondering if anyone could provide some more insight.
Technical SEO | | EvergladesDirect0