Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Backlinks from the Same Domain (But Different Pages)
-
Wayyy back when (in the days of yore) Mr Cutts spelled out in a video that page rank is distributed equally between the external links on the page. If there are two links on a page, each gets passed 50% of the available page rank etc. (Perhaps an oversimplification but bear with me).
As a result of this, the company I worked for at the time (this was the dark ages when sidebar homepage links were in vogue) decreed that we would only ever approach a site about a link for a client once, as additional links had little extra SEO Value.
Now you could argue that if there are 5 external links, each acquiring 20% of the power, and your site has 2 of those, you are getting 40% of the power, but lets forget the basic math for a minute.
I have scoured the web and Mr Cutts' videos and I cannot find the answer to my question:
If my site (Site A) has a backlink from SiteB Page 1, and a backlink from SiteB page 2 - does this count as two separate links in the eyes of Google? If the SAME site links out to my site, linking to different pages in different posts, does this give me more SEO benefit?
Thanks for your time!
-
A natural backlink profile has diversity - get ready for it - naturally. While in a perfect world, you want a strong variation in the number of domains linking to your pages, however if the same site chooses to link to your page(s) on their own, without your or any other outside influence, I don't see an issue with this.
-
It is really important to have diversity in your link profile. However, if you have 2-3 links from one domain, it isn't terrible. Now if you have 100 links from one domain, that could be seen as spammy. I am not sure if there is a way to break these down by percentage of value, like you are referring to as Google has started to change the way it values back links. The second link on the same domain would be more valuable if it were on a different domain.
-
As Alick300 told you, it´s better to have link from multiple domains!
But if you have 2 backlinks from the same domain, as soon as they are contextual and not located in a sidebar/footer etc.., they will for sure count. Sometimes i even notice that the 2nd link was giving me even more strength than the first one
If i can control where to place the links in a specific domain, i usually generate between 2/3 ( different urls ), but not more :-). This definetly works for me.
Br
//Oliver
-
Hi,
My answer would be very short & simple. Getting links from multiple domain is far better then getting numerous links from same site.
If you get more than one links in your case two yes definitely you will get some link value & benefits.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
linking domain issues
Hello guys. I am having issues with my linking domains. These domains are made outside of my website. I have tried to disavow these links but not able to do it. These are mostly from google redirects links. Here is the```
Link Building | | Rom1988z
code_text0 -
Blog post outreach for backlinks
Hi all, My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/. However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question. I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice. So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?
Link Building | | JCN-SBWD0 -
Nofollow backlinks - are they worth it?
As we all attempt to get backlinks for the sites we manage, I have to wonder if it's worth it at all to get a nofollow backlink. Does Google give and positive credit for a link to a site if it is a nofollow link? Obviously, the follow links are worth pursuing. I'm just trying to gain some perspective. Thanks, Wick
Link Building | | wcksmith10 -
Does backlinks in images equal naked backlinks?
I've discovered few backlinks in images came from websites points to my home page. What is the value of these links?
Link Building | | Eslam-yosef0 -
Homepage Vs. Inner Page Backlink Building?
If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?
Link Building | | JABacchetta0 -
Backlinks: What are they really and how can I create them.
I am relatively new to the SEO world, and I want to build backlinks linking to our main site. My preferred way to create backlinks is by adding them in my blog comments or forum responses. I am an active participant in a large number of blogs/forums related to our field and I would like to add relevant backlinks in the comments/answers I post. I originally thought that a backlink was just a link, but none of the links that I have added to blogs like that have been recognized as backlinks. https://www.dynaread.com/ Why is this so? I know now that good backlink would be something like: Dynaread is a science based dyslexia remediation program for older struggling readers. However I have no idea how to add this types of links to blog comments or forum pages where there is no link tool. Do I have to do something with HTML? Please explain briefly what a backlink really is and most importantly how I can create them. Thank you in advance for your help! Joy P.S if you have suggestions about some resources where I can learn more about the subject please let me know. I love to learn more.
Link Building | | Dynaread0 -
How to remove backlinks?
Hey guys, With all this anti over optimization movement going around with Google, I decided to do a link building profile audit. I see some pages with PR 0 and some pages that expired. My websites are not penalized at this moment, however I do want to avoid this at all costs. What can I do? Could a backlink from an expired domain penalize my site?
Link Building | | nrv0 -
Changing backlinks anchor text
Hi, I've read a few blog post here that suggests the strength of building links using your brand as an anchor text. This supposedly gives the site authority. Currently a chunck of the back links to my homepage are on generic terms i'm trying to rank for which doesn't seem to be working very well. I was thinking of contacting the various webmasters to change the anchor text to that of the site brand name but wondering if this will signal a manipulation of links to the search engines and potentially could be flagged as paid links? Has anybody done this before and what is the danger of doing this? Thanks Duke
Link Building | | clickangel0