Similar Several Articles or One Article
-
I have a Q&A project having content of many different topics.
My question: writing several articles on the same topic will up my rank? For example I work on keyword "Rhassoul clay". So if I write 5 topics about rhassoul clay (400 words) will it be a plus for my webpage or not? Or it is better to write one article with 400 x 5 = 2000 words instead of splitting it into 5 articles? -
I would write one authoritative article that is the best on the web for this topic. It would have lots of high quality photos and be clearly divided into subheadings so that a person scanning can find what he is looking for.
An article that immediately impresses people with images, breadth and length has a better chance of being shared than a large number of articles that cover only snippets of the topic.
Long articles also pull in nice amounts of longtail traffic because they have a huge diversity of words on a page.
-
Hi Paulius,
This is a good question and one I've come across a lot. There's a lot of messages out there about quality of content, length of content and keywords in content, but I think the purpose of the content is being lost on people. The purpose of content should always be information that is useful to the searcher.
That might mean a 2000 word page, or 4 x 200 word blog posts, a slideshare presentation, an infographic or a 5 minute video. It's really up to you to decide who this content is for and what's the most useful way for you to communicate it to them. If in doubt, check out what other people are doing and what their engagement is like. If you see 2000 word article with 2 shares vs a 5 min video with 70 likes, the video would be the better option... but you might not deliver it right! Experiment, test, get advice and see what works for your brand and your content.
The best content strategies are the ones that are consumer-centric, not search engine-centric.
Stel
-
Paulius,
It doesn't much matter what any of us have to say about this--it has more to do with what the person who would want to link to, or share any, of those articles has to say. That's because, before Google really gives a hoot about whether you wrote six of one or a half dozen of the other, it wants to know if anyone actually found the articles worthwhile. I'd recommend that instead of asking us, go out and research the folks who would be reading your article as well as the ones who could likely link to it and ask them.
If you did that, they may say "You know Paulis, we really don't need another article on Rhassoul clay, there are already a bunch of them out there." Or, they may say, "You know Paulis, I've read everything out there and what I still don't know about Rhassoul clay is ........." Or, they may say, "If you researched and wrote an article about the ancient trade routes the clay was carried to culture outside Morocco, I would definitely link to that from my blog."
In either of those cases, It wouldn't really matter how long the article was, if it was well written and engaged the audience. One share or one link to an article of 50 words is worth more than an unshared or unlinked article of 5000 words. Words are cheap. Shares are what you're going for.
-
I would write just one article.
If you write 4 articles competing for the same keyword the link juice will by divided by four
I did the same mistake in the past and as a result google was not really sure which url should rank for that specific keyword
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple keywords one page.
I want to focus on these 4 keywords. E-waste management
Keyword Research | | themesh
E-waste recycling
E-waste solutions
Brand name Do I need to create a separate page for each or can focus them from home page itself, With title tag like this E-waste Management and recycling company in _Cityname _| Brandname:0 -
How can we stop an article ranking so highly?
We secured an article on national newspaper site for a client which now ranks number one for its own branded search term. Since we secured the article (over two years ago) the client has changed the direction of its business so the article is now no longer relevant and is actually causing a lot of trouble for the client. When people search for their business the article is telling readers one thing when their business actually does something else. How can we stop this article ranking so highly?
Keyword Research | | HeatherBakerTopLine2 -
To switch high-ranking keyword for one with higher volume?
I have a client who already ranks very well for the keyword "odor removal service" (#3 average rank). I'd like to use this as my primary keyword phrase, but the search volume is not very high (avg. monthly search of 90). A similar keyword phrase like "odor eliminator" has a search vol. of 4400 and the same competitiveness. Even its long-tail derivatives like "natural odor eliminator" still have a much higher volume (360) and would be a more accurate description of the service. In cases like this where you are already ranking well for a relevant keyword (but are still not generating much traffic), is it worth losing that keyword ranking in the hopes of ranking better for a keyword with higher volumes. Just to be clear, I'm not referring to a secondary keyword, but to the main keyword phrase around which we'll be building primary and secondary related keywords. Thanks for any feedback.
Keyword Research | | Mike_E0 -
Two domains, a .ca and .com, for one company
Hey we are looking for some advice on this. We have two online shopping carts, a .ca and .com for our Canadian and American customers. The information on both is obviously very similar in both content and display, with just pricing, shipping information etc. being different. Does anyone have any feedback regarding how Google would view this? The domains are the same, ie. walmart.com and walmart.ca so would Google recognize this and not penalize us for having two identical sites or would it be penalizing us and should we be going about this in a different manner? Thanks!
Keyword Research | | absoauto0 -
How does SEOmoz account for articles (a, the) and transitions (in, on) in keywords?
For instance, if I want to track traffic for a sports memorabilia store in Miami, and I only have "sports memorabilia shop Miami" as a keyword to track, will it track traffic of people who visited the shop's site after searching for "sports memorabilia shop IN miami"? Or would I have to use both "sports memorabilia shop Miami" AND "sports memorabilia in Miami"? I know Google doesn't show results with "in", "and", "the", etc., but Google Analytics tracks them, so I'm curious about how SEOmoz does it. Thanks in advance.
Keyword Research | | simply1800 -
All In One SEO Plugin & Titles
When I first started blogging I hired a company to design and develop my website. They provided SEO training which I've followed religiously but now I'm starting to wonder (after researching more and more about SEO) if by following these guidelines I may be placing myself in jeopardy. I write a blog about desserts. I was told that my SEO title should be different than my blog post title and I should incorporate a few different keywords in the title, write a meta description inserting a few keywords, and also attach 10 keywords, ie here is a typical post: Dark Chocolate Cake with Dark Chocolate Cherry Ganache - post title Moist Chocolate Cake-Chocolate Ganache Cake-Chocolate Cherry Cake - SEO title Find recipe for quick and easy, moist Dark Chocolate Cake topped with Chocolate Cherry Ganache & fresh cherries & other Chocolate Desserts at Grace's Sweet Life. how to make chocolate cake, best chocolate cake, chocolate cake from scratch, best chocolate cake recipe, moist chocolate cake, simple chocolate cake, easy chocolate cake, homemade chocolate cake, chocolate cherry cake, chocolate fudge cake, chocolate ganache recipe I've come to realize that I really don't know how to keyword search (not so much how to search for phrases but how to implement them properly) and I'm wondering if there's such a thing as "hiring a trainer or consultant" to put me on the appropriate path for keyword research.
Keyword Research | | gracessweetlife0 -
Article rewrite tools: do they really do the job to meet google's requirements?
Dear all, I need to produce around 100 articles. I came across several tools which replace some of the words with synonyms. 1- How many words does it need to replace out of 100 words? 2- Which tools do you recommend? 3- Human re writers seems to use the same tools. Which human re writer company do you suggest? 4- Is there any content writing company you suggest? Thanks in advance
Keyword Research | | sarenausa0 -
Is it bad to optimize for tier one keywords only?
Hello, My site is about personalized cards, and I have optimized (rank A) each sample page to the main topic of the card (eg: sapo pepe). So when people search for that keyword (sapo pepe), my page ranks high. Now, if instead of checking the optimization for "sapo pepe" I check for "cards sapo pepe" I get an F, because the keyword is not there. Thing is that people search for different tier 2 keywords, like "cards, models, examples, etc" and I cannot put that many keywords in the page... My question is: does Search Engines rank you high if you optimize your page for a subset of the keywords people search for? I understand that if someone optimizes for "cards sapo pepe" they would get higher than my site. Hope I was clear, any comment is appreciated! Thanks, MAriano
Keyword Research | | regalatufoto0