E-Commerce Cart Migration SEO Advice
-
Hi all,
First time post here.
We operate a small ecommerce store and plan on moving cart, most likely from Interspire to Magento or possibly Prestashop.
We want to be sure not to damage our current search rankings when making this move and ideally improve our rankings at the same time by utilizing the new cart’s <acronym title="Search Engine Optimization">seo</acronym> functionality as best we can.
Stage 1 of the project will see us simply move our current store from one cart to another. For this move we are keeping our existing single domain and intend on moving our current set up without making many, if any changes to content, product descriptions , URL’s etc as we believe this best practice for ensuring our current rankings remain as they are- is such thinking correct? Or should we do otherwise
Stage 2 would see us operate a multi lingual, multistore, with 4 domains operating with 1 back end. For the 3 new domains we are looking to set up these storefronts in whichever manner will be most beneficial from an <acronym title="Search Engine Optimization">seo</acronym> perspective
We welcome any advice as to what we should consider? What we should and shouldn’t do? and best practices for this project
Please advise if any other information is required to best answer our query
Thanks for taking the time to read our post, any forthcoming tips and advice will be greatly appreciated
-
In your case, Interspire to Magento migration solution can solve your problem with migrate Products and Categories SEO URLs and migrate 301 SEO URLs of categories and products from old store to Magento shopping cart. It supports multi-language and multi-store. Check it: http://litextension.com/shopping-cart-migration/interspire-to-magento.html
-
If you can keep the majority of the URLs the same, that is beneficial. What you want to make sure of, is that on any page that the URL does change (You will probably have a few) make sure you redirect them.
For example if your URL is abc.com/blue-widgets.php and it changes to abc.com/blue-widgets.htm, you will have to redirect the .php to the .htm. If that part of the URL structure doesn't change, and you change nothing else, then you should be ok.
-
Hey Monica
Thanks for your answer, can elaborate further on why we would not be able to keep the same URL's as the we have just now? Any information provided is greatly appreciated.
Kind Regards
-
You are correct in keeping information the same. You have to redirect the URLs if they change. If you don't do that you will be starting at 0 with ranking power. I am not sure that you will be able to move with out changing URLs completely. The set up could be different, there could be a different protocol (PHP, HTM, etc). Make sure any 301 redirects are done properly.
I am not sure how to handle the second part of your question as I have 0 experience in that area.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does same description in the directories of all affect SEO or not? - But unique on the website
Hi, I would like to do some directories. When I checked with a person for his recent work, he has given the same description in 50 directories he has done for a client. Does this affect SEO or not?
White Hat / Black Hat SEO | | AnuManish0 -
'SEO Footers'
We have an internal debate going on right now about the use of a link list of SEO pages in the footer. My stance is that they serve no purpose to people (heatmaps consistently show near zero activity), therefore they shouldn't be used. I believe that if something on a website is user-facing, then it should also beneficial to a user - not solely there for bots. There are much better ways to get bots to those pages, and for those people who didn't enter through an SEO page, internal linking where appropriate will be much more effective at getting them there. However, I have some opposition to this theory and wanted to get some community feedback on the topic. Anyone have thoughts, experience, or data to share on this subject?
White Hat / Black Hat SEO | | LoganRay1 -
SEO companies that own linking properties
Hi everyone, I do some SEO work for a personal injury attorney, and due to his profession, he gets cold-called by every digital marketing company under the sun. He recently got called by a company that offers packages that include posting in multiple directories (all on domains they own), creating subdomains for search listings, and PR services like writing and distributing press releases for distribution to multiple media outlets. The content they write will obviously not be local. All this and more for less than $500 a month! I'm curious if any of you have any experience with companies like this and whether you consider them black hat. I realize I'm asking you to speculate on a very broad description of what they offer, but their linking strategies sound risky to me. What experiences have you had with companies like this? Do you know anyone who has ever gotten a penalty using these tactics? Thanks, in advance, for sharing your thoughts.
White Hat / Black Hat SEO | | ptdodge0 -
Pharma Hack/Grey hat SEO. Cannot get site to rank, tons of incoming bad links
I have been working on a website trying to get it to show up in the SERPs again. It is being indexed which is great, it has some errors that I'm fixing now. But for the most part it should be ranking. It don't show any penalties going on, but when I did a backlink search we keep getting the cialis, viagra etc inbound links. First thought was Pharma Hack. But it's not a WP site and I recently rebuilt it. So whatever bad code could have been there it's not anymore. It doesn't show up in google either for the search site:www.mysite.com viagra cialis etc... So I'm wondering if anyone has any insight in a direction to point me? I don't understand what would be causing this to still not rank. Only thing it ranks for is it's name. Any suggestions would be very appreciated.
White Hat / Black Hat SEO | | WeBuyCars.com0 -
SEO results hacked?
Hi there, Since last Saturday I noticed a big traffic drop on at least the following two pages:
White Hat / Black Hat SEO | | MarcelMoz
http://www.smartphonehoesjes.nl/apple/ and http://www.smartphonehoesjes.nl/apple/iphone-6/. I did some research and I noticed something realy strange. Unknown sites seems to hijacked my organic results by using the exact same page title and META description but leading traffic to another their domain. Look at those pictures: http://imgur.com/v6kglLU and http://imgur.com/Whx4l8K. Edit: a competitor seems to have a same problem: http://imgur.com/Zzhter4. I just fetched both URL's in GWT as Google. In Bing there is a little sign of this problem too, so this is not a Google only thing. Can anybody please help me here? This has cost me some real money since Saturday. Tnx in advance. Marcel0 -
Penguin Hit, Looking for some advice from Takeshi Young
Hello, Takeshi had the good idea to compare google analytic traffic data to penguin updates. We may have got hit by Penguin 2.0 (#4) on May 22, 2013. There's nothing in GWT indicating it though. Most of our traffic is return customers, by the way. I've attached a Google Analytic Screenshot. It just happens to be the time when we removed a bunch of paid links. Will you look at this screenshot and make sure that it was Penguin, then give me some advice about 20 little blogs with keyword rich anchor text. 2 paid links that look editorial 1 sitewide paid link w/ keyword rich alt tag 1 more paid link that's an image near the footer on a single page, keyword rich anchor text. 1 paid link site with different types of links scattered across the site - 30 links total We have 70 links total - the above 25 are paid. penguin.gif
White Hat / Black Hat SEO | | BobGW0 -
Explain To Me How Negative SEO ISNT Real?
I'm seeing lots of "offers" springing up to do negative SEO on your competitors. I know people keep insisting this sort of thing is just a bogeyman, but follow my logic here: We know the Penguin update PENALIZED, and not just devalued "over optimization." Read: exact match keyword links. We know that if your link profile is too "unnaturally" keyword heavy, (it should be majority your brand or your domain or your company name, etc) you get penalized. Again, not devalued, PENALIZED. Ok. So what is to stop a blackhatter from using one of those software bots to just kill a competitor? Knowing the above two points, lets say a website is ranking for "cool widgets". Why not just create a bunch of exact match keyword spam links for "cool widgets" targeting that website. In a while, the Penguin penalty kicks in and bammo. The thing that scares me about the post Penguin landscape is that google has specifically named an activity ("over optimization") that will get you PENALIZED. So, don't do that, right? Except, that means they've explicitly outlined an activity that will be penalized, and is easy for others to do to you, and that you would be powerless to prevent. I await the usual "this is an age old worry that has never come true" replies. But if you reply that way, ask yourself, can you refute the logic of the points above? And also... oh no... It's happening. I'm seeing it.
White Hat / Black Hat SEO | | brianmcc1 -
SEO Experiment with Google Docs
Please check out this doc - https://docs.google.com/document/d/19VS4SnVvq6VJHQAIrB3CX7iL1ivZU4DH6fyfrHLsNFk/edit Any insights will be highly appreciated! Oleksiy
White Hat / Black Hat SEO | | wcrfintl0