undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Digital Marketing
  3. Branding
  4. Where Should Your Company Press Releases Live

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Where Should Your Company Press Releases Live

Branding
2
6
1.6k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Ecom-Team-Access
    Ecom-Team-Access last edited by Mar 9, 2015, 9:00 PM

    Hi there,

    Our company publishes press releases on the company blog and have found we were hit by an algorithm update. We have identified the press releases as being the culprit and would like to move all press releases to a company press page on the main site and title it "press room" or "press." We have a lot of media sites that visit our blog to grab the most recent releases, so they are important to the business.

    My question is, how should we handle the page SEO wise? Should we do a "no index" or a "no follow" on all the links? I'm curious what advice the community has on how to handle a company's press page.

    Thanks!!

    1 Reply Last reply Reply Quote 0
    • Matt-Williamson
      Matt-Williamson @Ecom-Team-Access last edited by Mar 9, 2015, 9:44 PM Mar 9, 2015, 9:44 PM

      No problem - that's what this great community is all about 😄

      1 Reply Last reply Reply Quote 0
      • Ecom-Team-Access
        Ecom-Team-Access last edited by Mar 9, 2015, 9:42 PM Mar 9, 2015, 9:42 PM

        Great, thanks for the feedback!

        Matt-Williamson 1 Reply Last reply Mar 9, 2015, 9:44 PM Reply Quote 0
        • Matt-Williamson
          Matt-Williamson @Ecom-Team-Access last edited by Mar 9, 2015, 9:40 PM Mar 9, 2015, 9:40 PM

          As the main aim of a press release is for the press to pick up and give your newsworthy content exposure to their wider audience I would consider having it on your site but you could sit it in a sub-directory that had a noindex, nofollow tag on it as essentially it is there for repeat press visitors. It isn't really there to be indexed and rank in terms of the content of each press release page so this should matter. This is how I previously ran one site successfully - a press center with noindex, nofollow on it and then if it had something important that required more detail there would be a separate in-depth piece written and added in the news/blog section.

          A sub-domain as you suggested would also work in my opinion.

          When I did this before I also made sure my press center had a lot of calls to action all pointing at an email subscription form so I could email any press contacts every time a press release goes live (you may already have this in place but I thought I would mention it).

          I would still consider adding a no follow to any links in your releases - as you say it isn't a link building tactic.

          1 Reply Last reply Reply Quote 0
          • Ecom-Team-Access
            Ecom-Team-Access last edited by Mar 9, 2015, 9:27 PM Mar 9, 2015, 9:27 PM

            Hi Matt,

            Thanks for responding! We don't think it was a Penguin update penalty, but the Panda 4.0. So with that being said, it was do more to thin content and press release content. We weren't using press releases as a link building tactic, but we didn't make the links "no follow."

            We like the idea of setting up a press page exclusively for the releases and totally separate from the blog. My concern is that the releases could hurt the main site. What do you think about doing a sub-domain with no follow links?

            For example:

            www.press.example.com

            or do you think no follow links with www.example.com/press would be ok?

            Thanks again!

            Matt-Williamson 1 Reply Last reply Mar 9, 2015, 9:40 PM Reply Quote 0
            • Matt-Williamson
              Matt-Williamson last edited by Mar 9, 2015, 9:20 PM Mar 9, 2015, 9:20 PM

              Hi Kevin,

              Just a quick question - have you found that you were hurt due to the press releases being grabbed by other sites and they contained links to your site that you had included in the release?

              From my experience the best way to deal with press releases is to use them for what they are meant - to bring exposure from a wider audience and not to use them to gain links. I personally nofollow any links in press releases and they still work well. I also only include raw URLs either at the homepage of site or at the page of something specific that I am writing the press release around. This is all pretty obvious but I still see people messing up with press releases.

              I think having a separate press center is also a good idea as you mentioned.

              Hope this helps...

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              1 out of 6
              • First post
                1/6
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • av-seo

                AdultBlock scam? Is there a downside to doing this instead....?

                So our IT guy just sent me an email from our domain registrar, encouraging us to sign up for an annual 'adultblock' service. For those that aren't sure what this is... Adultblock represents a straightforward mechanism that enables qualifying organizations to block the registration of any domain that falls under their trademark. This includes unlimited variants based on the holder's labels. Instead of worrying about registering and managing many different adult related TLDs, it is possible to block trademarked domains under all four TLDs for up to ten years through just one action. Unfortunately, this service is not cheap, and I'm starting to wonder about the 'downside' of NOT doing it. Does anyone know if just purchasing the adult related TLDs for our domain, and then just sitting on them, would have any sort of negative effect on our SEO?  Alternatively, could we just set an alert for when / if those domains ever get purchased and then just disavow those sites in search console? Thanks!!

                Branding | Jan 5, 2021, 5:40 PM | av-seo
                0
              • Ravi_Rana

                Can we use Youtube Videos of google webmaster on blog post?

                Is it okay to embed YouTube videos of channel which we don't own? For example, I have written a blog on enabling event search in Google Analytics and Google Webmasters YouTube channel has a video based on those steps. I am looking to add that video in my blog.

                Branding | Jul 5, 2024, 5:28 PM | Ravi_Rana
                0
              • stephenfishman

                Why not just use an alias if the only change is a different domain Name?

                We are rebranding our store with a new name. We have purchased a NewDomainName.  Can I just make the "Old Domain Name" an alias for the "NewDomainName"? The site will not change in any other way than having a new logo.  This is an e-commerce site with over 100 categories of artisan made products.  So once we move the site, the old domain will be empty. Thank you Stephen

                Branding | Feb 1, 2020, 9:29 PM | stephenfishman
                1
              • RyanHeffernon

                Should our rebranded company update our existing Instagram profile or delete it and start from scratch?

                Our company just did a complete rebrand with a new name and logo. Instagram allows us to change our name, username, logo, and information, unlike Facebook, but there isn't a lot of online content about whether or not that's the best route.  Any thoughts?

                Branding | Jul 5, 2024, 5:05 AM | RyanHeffernon
                0
              • A_Wo

                How does the background on my product photos impact SEO - step and repeat vs. plain background

                I have a new e-commerce site and I'm focused on optimizing it for SEO. If I am taking product photos, will having a step-and-repeat (background with our logo repeated) in the background of the product impact how the images are scanned by Google? In other words, would I benefit from having a plain background behind my item shots vs. a backdrop with our logos all across it? I don't want Google to think I'm spamming my logo across all our items, but also want our photos to be recognized as ours. I want to gain SEO from my effort and definitely not hurt it! Thanks!

                Branding | Oct 29, 2024, 2:43 PM | A_Wo
                1
              • camille1

                Rate My Logo!

                Hey guys, Can't for the life of me decide which color pallet to use for this logo, so please let me know your thoughts! The logo is for a website that specialises in Instagram social media marketing - So without further ado... Green, Blue or Blue with Red Heart? Thoughts, feedback and anything else you want to add! DBFnY

                Branding | Apr 25, 2024, 8:19 AM | camille1
                0
              • DigitalNTT

                In the Google search results, the company name (with the drop down arrow) next to the result URL is incorrect. The company being displayed here is a company we acquired many years back. How do I adjust/fix this?

                When I search any term for my organization, we are getting good results BUT the company name, next to the results URL is of an orgnization we acquired many years back and not the name of our company.  The  URL is correct page JUST the company name next to this URL is incorrect on the Google search results page. How do I go about changing so the company name next to the URL ?

                Branding | May 6, 2015, 4:15 PM | DigitalNTT
                0
              • Kurt_Steinbrueck

                Do you have to pay Yext at this point?

                Over the past several months it seems more and more local listing sites are now using Yext for their listing information.  Some of these include Local.com, American Towns, Hot Frog, etc.  I'm not even seeing a way to claim listings anymore with these sites without going through Yext. If Yext has the wrong information, is there any way to correct these listings without paying Yext?  I used to be able to claim listings with the actual listing sites.  It was more labor intensive, but I didn't have to pay Yext $500/year.  I could pay an assistant a lot less and they could do it.  It seems that option is going away. Do any of you know of another way of correcting listings without using Yext (or at least without paying Yext)?  If not, do you know if Yext has an enterprise solution for SEOs so we don't have to pay the $500 for every client? Thanks. Kurt Steinbrueck

                Branding | May 11, 2023, 3:17 PM | Kurt_Steinbrueck
                1

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.