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  4. Sponsored blog - pass any link juice?

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Sponsored blog - pass any link juice?

Intermediate & Advanced SEO
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  • roberthseo
    roberthseo last edited by May 6, 2015, 11:52 AM

    Hello there,

    If a quality blog in our specific niche writes an article about us which is clearly labelled "sponsored post" as we have either paid them or given them a product, will Google discount that link going back to our website?

    Should we request for the link to be "no-follow"?

    Thanks

    Robert

    1 Reply Last reply Reply Quote 0
    • Mike.Bean
      Mike.Bean last edited by May 6, 2015, 12:56 PM May 6, 2015, 12:56 PM

      Hello,

      If the article is sponsored by you and is all about you, I would request no-follow. If it was not sponsored by you (but still by someone) and there is only a brief mention of you and a link I would keep that as a follow. At the bottom of this article from woorank it explains similar circumstances.

      Thanks,

      - Mike Bean

      1 Reply Last reply Reply Quote 2
      • PatrickDelehanty
        PatrickDelehanty last edited by May 6, 2015, 12:01 PM May 6, 2015, 12:00 PM

        Hi there

        I would request the link is nofollow - that seems to be the consensus on multiple resources - here's one and another. From Backlinko Ranking Factors, these can potentially decrease value (but, as this is a study, it's opinion).

        Nofollow links are still beneficial though, especially if the links passes traffic where the user is looking for your products or interested in your content.

        Hope this helps! Good luck!

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