Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sponsored blog - pass any link juice?
-
Hello there,
If a quality blog in our specific niche writes an article about us which is clearly labelled "sponsored post" as we have either paid them or given them a product, will Google discount that link going back to our website?
Should we request for the link to be "no-follow"?
Thanks
Robert
-
Hello,
If the article is sponsored by you and is all about you, I would request no-follow. If it was not sponsored by you (but still by someone) and there is only a brief mention of you and a link I would keep that as a follow. At the bottom of this article from woorank it explains similar circumstances.
Thanks,
- Mike Bean
-
Hi there
I would request the link is nofollow - that seems to be the consensus on multiple resources - here's one and another. From Backlinko Ranking Factors, these can potentially decrease value (but, as this is a study, it's opinion).
Nofollow links are still beneficial though, especially if the links passes traffic where the user is looking for your products or interested in your content.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Passing link juice via javascript?
Hello Client got website with javascript generated content. All links there (from mainpage to some deeper page) are js generated. In code there're only javascripts and other basic typical code but no text links (<a href...="" ).<="" p=""></a> <a href...="" ).<="" p="">The question is: are those js links got the same "seo power" as typical html href links?.For example majestic.com can't scan website properly and can't show seo metrics for pages. I know google crawls them (links and pages) but are they as good as typical links?</a> <a href...="" ).<="" p="">Regards,</a>
Intermediate & Advanced SEO | | PenaltyHammer0 -
Do I have to many internal links which is diluting link juice to less important pages
Hello Mozzers, I was looking at my homepage and subsequent category landing pages on my on my eCommerce site and wondered whether I have to many internal links which could in effect be diluting link juice to much of the pages I need it to flow. My homepage has 266 links of which 114 (43%) are duplicate links which seems a bit to much to me. One of my major competitors who is a national company has just launched a new site design and they are only showing popular categories on their home page although all categories are accessible from the menu navigation. They only have 123 links on their home page. I am wondering whether If I was to not show every category on my homepage as some of them we don't really have any sales from and only concerntrate on popular ones there like my competitors , then the link juice flowing downwards in the site would be concerntated as I would have less links for them to flow ?... Is that basically how it works ? Is there any negatives with regards to duplicate links on either home or category landing page. We are showing both the categories as visual boxes to select and they are also as selectable links on the left of a page ? Just wondered how duplicate links would be treated? Any thoughts greatly appreciated thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?
Hello All, On my ecommerce landing pages, I currently have links to my products as H3 Tags. I also have useful guides displayed on the page with links useful articles we have written (they currently go to my news section). I am wondering if I should put those article links as additional H3 tags as well for added seo benefit or do I have to many tags as it is ?. A link to my Landing Page I am talking about is - http://goo.gl/h838RW Screenshot of my h1-h6 tags - http://imgur.com/hLtX0n7 I enclose screenshot my guides and also of my H1-H6 tags. Any advice would be greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
Do 404 Pages from Broken Links Still Pass Link Equity?
Hi everyone, I've searched the Q&A section, and also Google, for about the past hour and couldn't find a clear answer on this. When inbound links point to a page that no longer exists, thus producing a 404 Error Page, is link equity/domain authority lost? We are migrating a large eCommerce website and have hundreds of pages with little to no traffic that have legacy 301 redirects pointing to their URLs. I'm trying to decide how necessary it is to keep these redirects. I'm not concerned about the page authority of the pages with little traffic...I'm concerned about overall domain authority of the site since that certainly plays a role in how the site ranks overall in Google (especially pages with no links pointing to them...perfect example is Amazon...thousands of pages with no external links that rank #1 in Google for their product name). Anyone have a clear answer? Thanks!
Intermediate & Advanced SEO | | M_D_Golden_Peak0 -
Outbound link to PDF vs outbound link to page
If you're trying to create a site which is an information hub, obviously linking out to authoritative sites is a good idea. However, does linking to a PDF have the same effect? e.g Linking to Google's SEO starter guide PDF, as opposed to linking to a google article on SEO. Thanks!
Intermediate & Advanced SEO | | underscorelive0 -
Redirect posts from a wordpress.com blog over to a self-hosted blog
Hi All I started a wordpress.com blog with a few posts on it, and these have been shared using social media so links to these exist on Facebook and Twitter. I've decided that its going to be better and more effective to have the blog on my primary domain. How would I setup a redirect from the wordpress.com blog to my self hosted blog? Normally I'd write a .htaccess file but I'm unable to do that over at wordpress.com. I can't even see an option to install plugins, otherwise I would have used the "Redirector" plugin.
Intermediate & Advanced SEO | | blacey0 -
How to ping the links
When i do link building for my website, how can i let the search engines know about that. is there any way of pinging?
Intermediate & Advanced SEO | | raybiswa0