Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Root-Domain vs Subdomain Linkbuilding
-
Hello Mozzers!
Couple of days ago I received a request to start optimizing a wordpress website, the domain itself has been around for around 10-12 years so it's it can be considered as one that has real history behind it. The page has been moved from HTML/FLASH to wordpress about 3 - 4 years ago and hasn't been any SEO maintenance on it. The site used to rank for first position with several keywords, but now understandably, it has greatly decreased.
My main question would be, that when I've checked the root domain's and the subdomain's metrics with MOZ Open Site Explorer, the sub domain (with "www.") showed a PA 40 and 90 external links while the root domain (without "www.") only has 27 PA and 6 External links.
I know that the 301 or server redirects only transfers about 90% of the link juice to the targeted URL but the difference between the 2 results seem way too big for me.
What do you think? Is this normal?
During future link building is it more beneficial to target the root domain so the page won't lose that "10%" by redirecting the new link from sub-domain to root domain?
Is it possible to get more juice transferred?Thank you very much,
Adam -
Hey
I'm a bit confused - not the first time! Would very much appreciate if you good folks could shed some light on a couple of questions.
Our site in the search console is inputed as www.domain.co.uk
Is this our subdomain?
When I'm using Open Site Explorer and filter by Target, say "this root domain" is it now showing me inbound links to domain.co.uk instead?
Lastly how does this affect rankings i.e getting links to www.domain.co.uk or domain.co.uk as whoever types in either domain gets to the correct site.
-
Thank you CKG for your answer, it's much appreciated.
I have already started to move to www. , I changed in WordPress settings, from non-www to www version, also selected the preferred version www. in webmaster tools and contacted the server administrators about the change. My only last problem is the battle with the htaccess to redirect the rootdomain to the www. subdomain but I should get it sorted out pretty soon
Cheers,
Adam -
Hey
I think you should go through both for analysis purposes however in order to moving forward you should be focusing on one URL which contains www.
here are the link for you to help yourself to understand the difference between these.
http://moz.com/community/q/root-domain-and-subdomain-links-opensite-explorer
-
I have just come across the same issue for a site I am optimising. For me, when www is used the page authority in OSE is 42 compared to 33 when there is no www.
It would be really good to hear what people's views are on this.
Billy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from subdomain, can it hurt ranking?
I just started doing an SEO audit and noticed I have 40,000 some odd back links from an OLD version of our site that has been moved to a subdomain. The back links are for articles that already exist on our main site. I don't think Google is picking it up as duplicate content because that site isn't being crawled anymore. Could this hurt us SEO wise? I plan on removing the site, but how long after it's been removed should those back links disappear?
Link Building | | MMAffiliate0 -
Blog articles on website vs submitting to article submission sites
I had some articles created for a client. The site is on WordPress. I'm wondering if it is best to add the articles to the blog page of the website or if it is better to submit the articles to ezine articles. Or can I submit the same article to both places? Is there a strategy that should be followed generally speaking when creating content for the blog vs article submission sites? The goal is to increase the ranking for target keywords. I realize that the answers could take a lot of different directions. But generally speaking I would like to know, If I have an article where is the best place to add it to achieve better rankings for target keywords? Thanks for the help.
Link Building | | rwaynick111 -
Homepage Vs. Inner Page Backlink Building?
If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?
Link Building | | JABacchetta0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
How can I find all the outbound links from a website domain?
I want to find all the outbound links (basically whatever comes in <a>tag) from a domain (say www.abc.com) as well as all the subdomains under it (say abc.com/a etc). Open Site Explorer provides the inbound links from a website but does not provide any functionality to get all the outbound links from a website. Is it possible to do?</a> <a>Thanks in advance. Deepak Jain</a>
Link Building | | Deepak_Jain0 -
Does blocking domains help remove bad links?
I have affiliate websites that are harming for one of 2 reasons: 1. They are on adult websites (and I don't want to be in a bad neighborhood) or 2. They are using a Frameset (so their content appears identical to mine and I am getting "credit" for all their junk links) I cannot get these websites to remove our links so I have blocked their IPs on our production firewall. Is this an effective method or should I do something else with these links?
Link Building | | theLotter0 -
It is ok to link together multiple domains on the same ip?
I have multiple domains (more than 50) in the same niche. All domains are on the same ip. It is ok to link them together, or to create a piramid link between them?
Link Building | | maldiniii0 -
Building backlinks on sub-pages instead of main page(rood-domain)
Hey Mozzers! I am facing a problem and I need advice. I have recently opened my new website, which purpose is to offer quality articles, optimized for SEO. The problem is that I cannot find the right keyword to use for the main(root) domain (http://xxxxxx.org) as it is consisting of many niches. Is it a good idea to build backlinks on pages (http://xxxxxx.org/the-keyword-for-ranking) instead of building them on my root-domain? So basically, my root-domain will have less backlinks than my pages inside? Please give me some advice and way to act with. Thank you
Link Building | | Ralchev0