Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Search Console - Why is my average mobile position better than my average desktop position?
-
I'm wondering why my average mobile position is much better than my average desktop position. I'm wondering if Google is comparing the same queries for both mobile vs desktop or if they're only showing me the top ranked for each type of search.
Is it example 1 or 2?
Example 1: Desktop may have 5,000 ranking queries that average to 21.6
Mobile may have 1,500 ranking queries that average to 8.5OR
Example 2: example.com has 5,000 total ranking keywords, those queries' average ranking in a desktop search 21.6 and mobile search 8.5.
I'm curious to know exactly what I'm seeing in Google's Search Console.
-
Sounds like you rank for a lot more terms on desktop than mobile, and probably not as well for a lot of those terms. In addition, it could be that a lot of the mobile searchers are in your area, which tends to make you rank higher because of the localization.
-
One factor could be your competition is not considered mobile friendly, so they are excluded and that would bring your rank up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console not loading some resources
When I check an URL with Search Console it cannot load some page resources, even from other domains (like: ssl.google-analytics.com, www.facebook.com and www.google-analytics.com).
Reporting & Analytics | | TottiataHUN
Have any of you experienced this issue?
Steps to reproduce: open Google Search Console check an URL click "View crawled page" link select "More info" tab click "Page resources" {?}/{?} couldn't be loaded When I check the listed resources, all of them can be loaded from a web browser.
So I do not understand why Google cannot load them.
And there is no additional info why the resources could not be loaded.
Any ideas? google-search-console-other-error-1.png google-search-console-other-error-2.png0 -
Moz reports way fewer backlinks than google search?
My site is only 11 months old but has steadily (if not slowly) been gaining backlinks. My question, is why Moz shows me at 303 backlinks and Google search console is showing at 1,237? I am more than a little suspicious that this could highlight the reason Moz shows such an unfavorable DA ranking for our site at a DA12. Other competitors that rank for similar keywords to mine are DA 42, DA 65, DA 73, etc. If the largest ranking factor is links, and they have mine reported incorrectly - is this the issue with DA as it relates to sites like mine? Any answer from someone who has experienced similar, or has a definitive answer is more than welcome to chime in! Thanks, Kevin
Reporting & Analytics | | kvncrll0 -
Paid traffic or "Paid Search" is not showing in my Google Analytics
Hi, I have two campaigns running in Google Adwords or Google Ads now and I saw in Google Ads account that I had 5 clicks today (09/18/2018) but when I try to search for this clicks in my Google Analytics in ACQUISITION > All Traffic > Channels I don't find nothing about "Paid Search" or something like that. Bellow is a picture of my Google Analytics account to prove it. The accounts are linked and I can find the 2 campaigns in the Analytics. How can I interpret this picture? Where the paid traffic is showing? or not showing there? Thanks Leandro uvAtrsg
Reporting & Analytics | | lmoraes0 -
What is Local SEO in Google Analytics (Organic Source)
Recently, I saw "Local SEO" is mentioned as the organic source. Can someone please tell what is this and from where Google is fetching data for this source?
Reporting & Analytics | | Kevin.Monks0 -
Tasks for Google Analytics training
Hi Mozzers, I'm delivering some Google Analytics (Fundamentals level) training, and trying to make it was fun and as interesting as possible... which is quite a challenge when it comes to GA. I was just wondering if you're aware of training tasks, or interactions, I could bring into this kind of training session? The group are particularly interested in user journeys and the effectiveness of content. Thanks!
Reporting & Analytics | | A_Q0 -
New GSC Search Analytics report: position mixes web and image
Dear all, I am auditing a site in Google Seach Console (GSC, formerly Google Webmaster Tools) and find the Position data in the new Search Analytics report very, very improbable. I suspect that even if you filter by "SearchType = web", the Position data does count the ranking of images in the Image search widget as a search position. Has anybody observed this as well? Here is the case: the site targets a quite broad search query in the bath room domain. I have made a number of searches with private browser sessions, different browsers, alternative IP address via a VPN, etc, and the look of the search result in the relevant geographical market is consistently the following. Three Adwords ads #1 organic result Images universal results widget #2-10 organic results The site’s first page ranks consistently around #15 of the organic results, hence on the second SERP. But it also consistently has an image in the Images universal results widget (usually #2 or #3). This is consistent with the data I have in Moz Analytics. Yet, the GSC Search Analytics report shows 2.2 as average position with the default SearchType=Web setting. I have done the search over and over, and never has a PAGE of the site ranked that high. Is there any public information how exactly the position is calculated? I mean, something more precise than the very general information on https://support.google.com/webmasters/answer/6155685?hl=en Is there any way to get the correct position/ranking? Thanks for sharing your experience!
Reporting & Analytics | | QRN0 -
Google Ad referral
I was wondering if someone could decode the jumble of a referral - this is supposedly the referal that led to a click through to my site via a product listing ad. I am trying to figure out how www.nextag.com comes in to the picture as we do not have refurbexperts even listed there? Thanks to anyone who tries/does work it out. http://www.googleadservices.com/pagead/aclk?sa=L&ai=CGXud6DmDU_qeL5THygHpuICwCaTZwMYD_Nvvv0bEwMS50wEIBhAEIOn5-gEoBVCl7P7f-v____8BYMnu8omYpPQSoAHAhIv9A8gBB8gDG6oEJ0_QwcNc5zNun_d7S5KNcMT6uPjjH_mMDkKFFgBCQ6aKICRPJVVa7MAFBYgGAaAGJoAHqPv0ApAHAeASupqdo-ypit0m&ohost=www.google.com&cid=5GhZEzUCSC6x9n2wxOdz3-mrAfSUkvHKPN3wD5yLInnlNil_&sig=AOD64_1D1z1JPYbFP0UnUglJVOfvd25RfA&adurl=http://refurbexperts.com/product/527/HP-LaserJet-P2015-Laser-Printer-RECONDITIONED%3Futm_source%3Dproductlistingads%26utm_medium%3Dadwords%26utm_campaign%3Dadwords&ctype=5&nb=0&res_url=http%3A%2F%2Fwww.nextag.com%2Fhp-p2015-laserjet%2Fproducts-html%3Fnxtg%3D116d0a1c0504-9FFEB16DE52A7E2A&rurl=http%3A%2F%2Fwww.nextag.com%2Fgoto.jsp%3Fp%3D3652%26search%3Dhp%2520p2015%2520laserjet%26t%3Dag%253D1384181795%26crid%3D48271786%26gg_aid%3D20169721025%26gg_site%3D%26gclid%3DCjgKEAjwzIucBRDzjIz9qMOB3TASJABBIwL1LHK7GcAPS6yHGpd9Kq3wsZrcPORAWD8QCWivr4W75PD_BwE&nm=11&nx=43&ny=12&is=700x181&clkt=187
Reporting & Analytics | | henya0 -
How can I verify if someone is Google Analytics certified?
I am looking to hire an IC to help with analytics. I need to know how I can verify if they are GA certified. They gave me a link to a http://www.starttest.com profile. Is that legit?
Reporting & Analytics | | inhouseseo0