How to track in Google Analytics 2 different subdomains (one for website, the other for PPC landing pages)

[DoMiSoL]

Hello Mozers!

I have a website with organic visits/goals on www.site.com and a few AdWords Campaign landing pages on lp.site.com whose goals are tracked with both adwords conversion monitoring AND analytics (not imported from analytics into Adword).

The landing pages of the campaign have nothing to do with the web site (different cms, they don't link each other, totally isolated) and viceversa.

Given that, what would it be the best practice to configure Google Analytics to track the website (www.site.com) AND a PPC campagin (lp.site.com)?

I have been told to set up different views of the same property, but do I really need that?

Please let me know what are you thinking.

Thank you very much.

DoMiSoL Rossini

[PatrickDelehanty]

Hi D.R.

To answer question 3, I just realized I sent you Classic GA setup - my apologies. Here is more information on how to set these up:
Cross Domain Tracking - Web Tracking (analytics.js)
Set up cross domain tracking Cross Domain Tracking (Google Tag Manager)

To answer your questions:
1.) Yes, you can do that. Or you can break it down by hostname as well in your GA data if you don't want to create multiple views.

2.) I would keep it under the same property. It makes it easier to consolidate your data and you're not clicking back and forth.

Hope this helps! Good luck!

[DoMiSoL]

Thank you for your kind answers.

Just to make sure I understand i have three  more questions:

1. should I set the analytics property on domain.com then set a view pointing to lp.domain.com AND a view pointing to www.domain.com, having both properly filtered ?

2. At the moment I have the UA property set on lp.domain.com: wouldn't it be good as well to create a new property for www.domain.com (rather than two child views of the same parent Analytics property ? I guess this way I wouldn't need filtering.

3. By the way I omitted to tell that I am using Universal Analytics: will the references you provided still be applyable to me?

In the mean time I'll figure out how to actually do the filter and to make sure that this procedure is directly suitable with a Wordpress Plugin called Yoast Analytics, cause I am not sure I can edit the analytics code directly.

Thank you all again.

D.R.

[Martijn_Scheijbeler]

Like Patrick already mentioned, what you could do is create a new view which is filtered based on the hostname. This should allow you to make sure you'll only have the data for lp.example.com in there.

[PatrickDelehanty]

Hi there

Google has resources on this - check out Tracking Multiple Domains - Web Tracking (ga.js).

Also, Moz has a great resource called How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains.

Hope these help! Good luck!