Domain Authority
-
Hi
Our website Domain Authority isn't as high and was wondering why it's not increasing. Compared to 1 or 2 competitors we're not scoring as high as them. Are rankings are good for all chosen keywords.
Just trying to get a better handle where our site is falling short on.
-
These are great answers by Andy and David - thanks guys!
For the Domain Authority discrepancy in your campaign vs Open Site Explorer, can you write into us at help@moz.com with the specific examples that you're seeing so we can take a closer look at what may be going on?
Thank you!
Kevin
Help Team -
I have actually noticed a difference between the campaigns dashboard and open explorer two completely different figures. This is why i am possibly confused with the DA score in Moz.
-
My experience with domain authority is that it is greatly effected by backlinks to the root domain, so that would be my first comparison against you and your competitors.
Have you experienced low Domain Authority since the website started or have you only recently had a massive drop?
MOZ's latest API update has affected allot of domain authorities due to the crawl size as I know a few of our clients saw some really strange fluctuations which is worth noting if you are only seeing a drop this month?
-
Hi,
First of all, have a read of how DA is scored here. There are going to be so many factors that play a part in this that would be impossible to tell exactly why this is - most like to start looking at their backlinks, so perhaps start by checking this out using Open Site Explorer?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many backlinks from one domain?
I've been in the process of creating a tourism-based website for the state of Kansas. I'm a photographer for the state, and have inked a nice little side income to my day job as a web designer by selling prints from Kansas (along with my travels elsewhere). I'm still in the process of developing it, but it's at least at a point that I need to really start thinking about SEO factor of the amount of backlinks I have from it going back to my main photography website. The Kansas site is at http://www.kansasisbeautiful.com and my photography website is http://www.mickeyshannon.com. This tourism website will serve a number of purposes: To promote the state and show people it's not just a flat, boring place. To help promote my photography. The entire site is powered by my photography. To sell a book I'm planning to publish later this year/early next year of Kansas images. To help increase sales of photography prints of my work. What I'm worried about is the amount of backlinks I have going from the Kansas site to my photography site. Not to mention every image is hosted on my photography domain (no need to upload to two domains when one can serve the same purpose). I'm currently linking back to my site on most pages via a little "Like the Photos? Buy a print" link in the top right corner. In addition, when users get to the website map, all photo listings click back to a page on my photography site that they can purchase prints. And the main navigation also has a link for "Photos" that takes them to my Kansas photo galleries on my photography website as well. The question I have: Is it really bad SEO-wise to have anywhere from 1 to 10+ backlinks on every page from one domain (kansasisbeautiful.com) linking back to mickeyshannon.com? Would I be better served moving all of the content from kansasisbeautiful into a subdirectory on my photography site (mickeyshannon.com/kansas/) and redirecting the entire domain there? I haven't actually launched this website yet, so I'm trying to make the right call before pushing it to the public. Any advice would be appreciated!
Intermediate & Advanced SEO | | msphoto0 -
Practical steps to increase Domain Authority
Having read the Neil Patel's guide to DA, I am still at a loss as to practical steps, I can do to help improve my Domain Authority. This is a summary of findings / action plan so far: 1. Building quality incoming links by producing excellent content that people will love! 2. Having "related articles" to keep users on site for longer, and provide more information I am certain I am missing some more steps? More worryingly my DA has gone down from 8 to 5! I do not know how to improve it? Please help with real practical steps that I can use.
Intermediate & Advanced SEO | | propertysaviour0 -
Domain forward or 301 redirect
My company recently acquired another company including their web presence. We are soon ending their website and will be either 301 redirecting their domain to our domain or pointing their domain to our nameservers. Their domain authority is only 25 while our domain authority is 32. Their domain was created in 1998 while ours was created in 1999. So to keep our domain authority up or enhance it, should we do a 301 redirect or a domain forward. And that is if there is any difference? Thanks Chris
Intermediate & Advanced SEO | | topsailislander0 -
Impact of Domain Authority on Keyword ranking
Experts Please advise if there is any impact on Keyword rankings due to high or low Domain authority?
Intermediate & Advanced SEO | | INN0 -
Complementary Domain
Hi guys, I have the following situation I would like some help. Because my client is in Brazil, I will make up fictional names so it's easier to understand. My client is a shoe store whose domain is mangabeira.com. That is the brand name and will always be the main domain and reference of the website. We were offered the domain shoes.com. There is no intention of changing the brand name or anything, but there would be a redirect that would send the user who to mangabeira.com. My question is how much impact would that complementary domain do to my SEO performance and how that redirect must be handled. Thanks.
Intermediate & Advanced SEO | | LucasLopes0 -
Duplicate content on sub-domains?
I have 2 subdamains intented for 2 different countries (Colombia and Venezuela) ve.domain.com and co.domain.com. The site it's an e-commerce with over a million products available so they have the same page with the same content on both sub-domains....the only differences are the prices a payment options. Does google take that as duplicate content? Thanks
Intermediate & Advanced SEO | | daniel.alvarez0 -
Should we move to a new domain??
Working with a company that is considering moving to a new domain and wanted some advice.They have 2 domains (they own both) and one is a shorter version of the other. The current domain is over 10 years old and has a domain authority score of 80. It is 9 characters long. The new domain (which they also own) has a DA score of 43 and is only 3 characters long. The debate is as much about branding as anything but there is a concern on how it will affect search. I was hoping for so advice and any pitfalls others may have experienced. Thanks!!
Intermediate & Advanced SEO | | 2comarketing0 -
How Many Results Does Google Show From The Same Domain?
Hi, From a few years ago I know 'double listings' were considered prime real estate. These days I can see triple listing, google places, PDFs all from the same domain. Im confused as the what the standard is now. I have been asked for some reverse SEOing to push down some bad press (keyword is the brand name) and am curious to know whether I still can get some high results by making a sub domain, optmising some more internal pages etc. Thanks.
Intermediate & Advanced SEO | | DigitalLeaf0