Landing pages of web pages for multiple cities served
-
I have a customer that services literally hundreds of towns. I'm trying to figure out the best way rank in each town. Should I create a landing page or a webpage for each city and optimize for each particular town ( facts/information about the town. SEO titles H1, H2 and alt tags?
Thank you!
-
Awesome post. I'm actually doing the same now. I was thinking of going the landing page as well with a new domain. Would you recommend a brand new domain or just a page on the current domain with relevant city keywords, images, etc.
-
That's great, lots of work but great for your SEO.
If by landing page you mean an isolated webpage published under a new keyword-rich domain, I think you can achieve more just creating those pages in your current site using a relevant url.
-
Thank you , Daniel. My plan is over the course of time to build one for each city with original content ( Over 50% difference from other pages). Do you think landing pages or web pages are better?
-
Do that only if you have enough resources to produce all those landing pages with really original content. Otherwise you will get duplicate content and even it could be seen by Google as spammy content. Maybe a more realistic solution would be picking the most valuable cities and start building from there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Creating a subdomain for IP targeting based on city
We are currently located in OKC and are opening a new location in Dallas. After much research, I found the best way to do the website is to create a subdomain a redirect people based on their IP location so our current SEO will help give substance to the new location. My question is, should I recreate the whole website under this subdomain using Dallas instead of OKC throughout or should I just recreate 1 or 2 pages? This is all very new to me and I need as much help as I can get lol.
Local Website Optimization | | KylieM0 -
Ecommerce Site Structure -- "/our_locations" page: helpful or harmful?
Hello! We are a retailer with brick and mortar stores in different cities. We have a website (ourbusiness.com), which includes a blog (ourbusiness.com/blog) and a separate ecommerce site for each store in subfolders (ourbusiness.com/Boston-store and ourbusiness.com/Atlanta-store). NB: We do this for non-business reasons and have no choice. So, this is not like REI (for example) or other stores with lots of locations but one central ecommerce operation. Most experts seem to recommend a site structure that echoes REIs. IE: a home page principally devoted to ecommerce (rei.com) includes an Our Locations-type page (rei.com/stores) which links to local store pages like (rei.com/stores/fresno) I understand how this would help REI, since their homepage is devoted to ecommerce and they need a store locator page that doesn't compete with the shopping experience. But since we can't send people to products directly from our home page, is there any reason for us not to put the store locator function right on the home page? That is, is there any reason in our case to prefer (A) ourbusiness.com/our_locations/Boston_store over (B) ourbusiness.com/Boston-store? As i see it, the extra page (/our_locations/) could actually hurt, as it puts products one click further away from customers, and one link deeper for bots. On the other hand, it may make the multi-store structure clearer to bots (and maybe people) and help us in local search. Finally, would it make a difference if there were 10 stores vs 2? Thanks for any thoughts!
Local Website Optimization | | RankAmateur...1 -
Can I use Schema zip code markup that includes multiple zip codes but no actual address?
The company doesn't have physical locations but offers services in multiple cities and states across the US. We want to develop a better hyperlocal SEO strategy and implement schema but the only address information available is zip codes, names of cities and state. Can we omit the actual street address in the formatting but add multiple zipcodes?
Local Website Optimization | | hristina-m0 -
Seeking advise about my new landing pages for different cites
I have just created 6 new location landing pages for my Dallas insurance agency. Each one is for a different city, but I have a feeling I did it wrong 😞 Because my site is rather large, I put two different lines of insurance on each page. Homeowners insurance and business insurance. Now I'm wondering if I should of done 12 different pages? i.e **1 city + 1 product = 1 page ** Here's one of the new pages: http://thumannagency.com/personal-insurance/frisco-insurance I'm having a guess here, but would it be better if the Navigation was; thumannagency.com/personal-insurance/frisco thumannagency.com/business-insurance/frisco ??? Thank you so much in advance!!
Local Website Optimization | | MissThumann0 -
My pages are absolutely plummeting. HELP!
Hi all, Several of my pages have absolutely tanked in the past fortnight, and I've no idea why. One of them, according to Moz, has a Page Optimisation Score of 96, and it's dropped from 10th to 20th. Our DA is lower than our competitors, but still, that's a substantial drop. Sadly, this has been replicated across the site. Any suggestions? Cheers, Rhys
Local Website Optimization | | SwanseaMedicine0 -
Weird: Local Landing Page Not Showing In "City + Brand" Search Query
Hi Mozzers, I've noticed something strange that I can't quite wrap my head around. I'm hoping it's an easy fix and I'm just overlooking something. Backstory: I'm managing all things digital for a local flooring retailer that has 6 showrooms in the region. I've done basic local SEO - local landing pages with proper markup, GMB set up and verification, Moz Local scores are in the 80% range for each location and improving steadily, etc. However, one of my locations is way behind all of the others in both organic searches and the map. Recently, I did a search for "city + brand" for this particular location in an incognito window and the page came up on the 4th page. When I perform the same search for any of the other locations, the respective landing page come up 1st or 2nd along with the homepage. I even searched using the title tag as well as a few more specific searches and still nothing on the first page. This is weird, right? Has anyone experienced this before? Search Console came back perfect, so no penalties and it's definitely being indexed. For reference, the page I am referring to is http://www.nextdayfloors.net/locations/columbia/ and the location query I am using is "Columbia, MD" Any help is much appreciated! Thanks! Tim
Local Website Optimization | | AinsleyAgency0 -
How Google's Doorway Pages Update Affects Local SEO
Hey Awesome Local Folks! I thought I'd take a proactive stance and start a thread on the new doorway pages update from Google, as I feel there will be questions coming up about this here in the forum: Here's the update announcement: http://googlewebmastercentral.blogspot.com/2015/03/an-update-on-doorway-pages.html And here's the part that will make local business owners and Local SEOs take a second glance at this: Here are questions to ask of pages that could be seen as doorway pages: Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic? I think this will naturally lead to questions about the practice of creating local/city landing pages. At this point, my prediction is that this will come down to high quality vs. crummy quality pages of this type. In fact, after chatting briefly with Andrew Shotland, I'm leaning a bit toward seeing the above language as being strongly geared toward directory type sites and large franchises. I recommend reading Andrew's post about his take on this, as I think he's on the right track: http://www.localseoguide.com/googles-about-to-close-your-local-doorway-pages/ So, I'm feeling at this point that if you've made the right efforts to develop unique, high quality local landing pages, you should be good unless you are an accidental casualty of an over-zealous update. We'll see! If anyone has thoughts to contribute on this thread, I hope they will, and if lots of questions start coming up about this here in the community, feel free to link back to this thread in helping your fellow community members 🙂 Thanks, all!
Local Website Optimization | | MiriamEllis9 -
Expert Advice Needed: Single Domain vs Multiple Domain for 2 Different Countries?
Hi MOZers, We are looking for some advice on whether to have a single TLD(.com) or 2 separate domains (.ca) & (.com) Our website will have different products & pricing for each of US users(.com) and Canada users(.ca). Since, we are targeting different countries & user groups with each domain - we are not concerned about "duplicate content". So, does it make more sense to have a single domain for compounding our content marketing efforts? Or, Will it be more beneficial to have seperate domains for the geo-targeting benefits on Google.CA & Google.COM? Looking forward to some great suggestions.
Local Website Optimization | | ScorePromotions0