Link building - where to start?
-
Okay - we have around 200 natural links pointing to our domain, some good, some not so good; today I've spent some time removing any bad, spammy links pointing to our business domain and we're just about there.
Now I'd like to start a link building strategy. To be fair, I've assumed for the past year or so that link building is dead, unless you can get natural, really good links - which in the mobility and elderly products industry can be quite difficult. I have recently created a blog on our website - could RSS feeds be a benefit too?
-
Hello, my friend.
To be fair, I've assumed for the past year or so that link building is dead, unless you can get natural, really good links
One doesn't exclude another It's actually the same thing. Basically, you create awesome content, then you promote it, share it, spread it out to people who (if they really like it) link naturally to it. The thing is that potential "linkers" won't find this super-awesome content, unless you "make"/help them find that content. Also you can use in-industry forums, q/a etc where you would link to related content you've written.
Here are some good articles/videos about link building:
https://moz.com/beginners-guide-to-seo/growing-popularity-and-links
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
P.S. In fact you can consider these links above as a part of MOZ's link building strategy. Awesome content and I just linked to it. (in this case it's from the same domain,but idea stays the same)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I embark on this long term link building campaign?
I've been planning to set out on a massive link building campaign for the term 'how to start a business' and I can't decide if it's a good idea or not. (Metrics attached - my site is the last listed and the ones above it are the top ranking for that term) The sites ranking for that terms are on very authoritative domains, but the page link profiles on each of them are poor. This is one of those moments where you think, 'Am I about to waste a tremendous amount of time?' My guide is extremely thorough and I had hoped with a MASSIVE amount of elbow grease outranking pages that had poor content value + only has 4 referring root domains. The problem is, I'm not sure if the powerful overall domain authority would still outrank my newer site. Should I follow through with that general guide or focus on less hard to rank and less searched content? Argh confusion GB3jcsJ.png?1
Link Building | | ryj0 -
Link building for a new site... where do I start?
Hi all, I'm new and have just launched my website. Â I need to start building my backlinks and I need to know how I can go about getting started? I read the beginners guide but still stuck on where to start? Any advice Thanks
Link Building | | edward-may0 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads.  For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
Link Building for a Newbie!
Hi Guys & Girls. Following my previous question, I seem to really be getting to grips with SEOmoz and all its features which seem fantastic. As mentioned before, I am quite new to this SEO game and learning all the time!! Through all my reading and learning over the last week I have learnt that Link Building is one of the most powerful ways of increasing your SEO game. I'm really trying to get my head around it all. I have come across things like "Link Farming" which seems to be a big no no in terms of Google. Submitting to Link directories etc etc. Now for somebody new, this all comes across quite confusing. Can anybody out there provide me with a really simple but informative way to effectively Link Build? Best practices etc etc! I really want to learn and "up" my game! The website that I am working with is http://www.advanced-incar.co.uk Many thanks, Tim
Link Building | | timborrill0 -
UK Based - Link Building Ideas for home improvement market? Brainstorming
Hi I am looking for some advice / lists of recommended local search directories / citations that I can add our double glazing window site - as part of our strategy to improve local search rankings and increase our visibility on the web through SEO for phrases such as 'pvc windows'Â 'pvc doors' 'double glazing' and 'conservatories' For example I have added the business to the likes of Yelp
Link Building | | ocelot
Qype
Tipped
Ufindus
Hotfrog
Freeindex
Brownbook But are there any specific home improvement sites that I should add the business to also. I would also be interested in sharing recommended strategy for this market in relation to link building, for example I have thought about offering staff in local goverment / universities / hospitals a genuine discount on our products as part of their staff discount schemes Many Thanks0 -
Link-Building
Hello, I have been doing link-building for my website since 2 of January. However those links are not in the Open Site Explorer. For example I have the DMOZ website pointing to my website and I cant see it in open site explorer! Why?? Tks in advance!
Link Building | | PedroM0 -
Authrity link building
This is one of the strangest things i have yet to see on Link Building , one of the sites i follow up managed to build links on huge sites like : speedtest.net , pbs.org , ucla.edu ,etc , its done in some downloadble file like that : http://cdn.speedtest.net/mobile/SpeedTestHD_v2.0.apk?pagetype=&pageNum=124 basically when you click on the link it downloads a file , and i see that it was done hundreds of times in large numbers of top ranked sites , does any one know how to do it ?
Link Building | | seowatches0 -
Any Tips for Link Building for Boring Topics/Businesses?
I have a number of clients that own businesses in 'boring' sectors, such as: Toxic Waste Removal Steel Erecting Household Plumbing (Boilers, etc...) Link building for these sites is quite difficult. Creating compelling content and 'link bait' is particularly tricky. I found a good post from Michael Gray on the subject, but I don't think food (or McDonalds in this case)is a particularly difficult subject to write about. Any more tips on how to approach this would be appreciated. Thanks
Link Building | | cmaddison0