Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Reverting back to old domain name.
-
I've recently been asked by a client if I can foresee any issues with reverting back to their original domain name. With the original domain name they had a pretty decent DA for their sector which they have now lost. Although I do appreciate that over time this might come back, the CEO is very keen to switch back to the old domain.
They do currently have 301 redirects from the old domain to the new and have implemented rel canonical. As yet they have not notified Google of the change of address using Webmaster Tools.
Can anyone forsee any issues with returning back to the old domain name? They have only been using the new domain name for a couple of months which currently has a DA for 1.
-
Sadly there really isn't one. I know it doesn't help but the 301 shouldn't have been done in the first place. Changing URL's and doing 301's always impact on rankings in a big way.
You will be best to 301 the new domain back to the old one and try to stay away from doing it. Also keep in mind every time you do a 301 you will only get 70-80% of the benefit of the links going to that domain.
-
Hi Aaron,
The idea was to use 301s to redirect back to the old domain. 301s were originally used because a completely new site was created and restructured; however, if you have a better suggestion then that would be great.
-
I would be very careful when Changing 301s I have seen people have major issues when turning a 301 off. More so because a lot of people use 301 to drop spam backlinks and get a jump in rankings.
Can I ask why did you do the 301 in the first place? And are you going to 301 the new domain back to the old one.
-
Yeah I believe that regaining the DA back shouldn't be an issue for the old domain. It won't be instant, but shouldn't be a massive amount of time before you get back to where you were previously.
-
Hi Thomas,
Yes, I can request that all the links are changed back again. Since the DA is virtually non-existent, If we change back again will they likely to get the DA from the old domain back again?
-
No issue that I can think of, apart from the following:
- Have any links to the old site been updated to the new site? If so can you request for the webmaster to change them back?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brand name not ranking in Google
Hi Moz'ers, Could you help me with something I cannot seem to figure out by myself. In June 2017 my company started a rebranding campaign. We've changed our brand name and launched a new website: https://spotler.com. Everything is going fine, but if you Google our brand name "Spotler" our website doesn't show up. How can it be? Our domain authority is 38. It would be wonderful if you could help me. Let me know if you need more information. Best, Simone
Intermediate & Advanced SEO | | Spotler0 -
How Can I Redirect an Old Domain to Our New Domain in .htaccess?
There is an old version of http://chesapeakeregional.com still floating around the web here: http://www.dev3.com.php53-24.dfw1-2.websitetestlink.com/component/content/category/20-our-services. Various iterations of this domain pop up when I do certain site:searches and for some queries as well (such as "Diagnostic Center of Chesapeake"). About 3 months ago the websitetestlink site had files and a fully functional navigation but now it mostly returns 404 or 500 errors. I'd like to redirect the site to our newer site, but don't believe I can do that in chesapeakeregional.com's .htaccess file. Is that so and would I need access to the websitetestlink .htaccess to forward the domain? Note* I (nor anyone else in our organization) has the login for the old site. The new site went live about 9 months before I arrived at the organization and I've been slowly putting the pieces together since arriving.
Intermediate & Advanced SEO | | smpomoryCRH0 -
Linking from & to in domains and sub-domains
What's the best optimised linking between sub-domains and domains? And every time we'll give website link at top with logo...do we need to link sub-domain also with all it's pages? If example.com is domain and example.com/blog is sub-domain or sub-folder... Do we need to link to example.com from /blog? Do we need to give /blog link in all pages of /blog? Is there any difference in connecting domains with sub-domains and sub-folders?
Intermediate & Advanced SEO | | vtmoz0 -
Is .ME domain is effective in SEO ?
I am always listening about TLD. com. org .net but what about the .me domain. Can this will be effective in SEO. Can i able to beat down my competitors, if i choose .me . I also have a .com or other TLD option but if i am making my name than .me is for me but i need your suggestion for the seo purpose. Is there really domain affective in term of SEO.
Intermediate & Advanced SEO | | pnb5670 -
When should you redirect a domain completely?
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects). So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
Intermediate & Advanced SEO | | co.mc0 -
XML Sitemap on another domain
Hi, We've rebuilt our website and created a better sitemap index structure. There's a good chance that we not be able to append the XML files to existing site for technical reasons (don't get me started). I'm reaching out because I'm wondering if can we place the XML files on another website or subdomain? I know this is not best practice and probably very grey but I'm looking for alternatives. If there answer is DON'T DO IT let me know too. Thx
Intermediate & Advanced SEO | | WMCA0 -
Is there a limit to images file names?
Hi, I have an eCommerce site with hundreds of product images. For management reasons files are named in length to have the product details in them.
Intermediate & Advanced SEO | | BeytzNet
Is there a limit for a filename length before it is considered ambiguous or spammy etc.?
(it usually ranges 50-70 chars). Thanks0 -
Does a dash in your domain name effect your ranking?
Does a dash in your domain name effect your ranking? or it dosen't really matter?
Intermediate & Advanced SEO | | Radomski0